{"id":43288,"date":"2026-05-22T18:51:52","date_gmt":"2026-05-22T18:51:52","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43288"},"modified":"2026-05-22T18:52:06","modified_gmt":"2026-05-22T18:52:06","slug":"virgil-van-dijk-declan-rice-lauren-james-front-cadbury-win-for-your-squad-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/virgil-van-dijk-declan-rice-lauren-james-front-cadbury-win-for-your-squad-campaign\/","title":{"rendered":"Virgil van Dijk, Declan Rice &amp; Lauren James Front Cadbury \u201cWin For Your Squad\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cadbury has unveiled its latest football-driven push, &#8220;Win For Your Squad,&#8221; tapping Virgil van Dijk, Declan Rice, Lauren James, and Ian Wright to lead a nationwide activation built around shared wins rather than solo glory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign sits at the heart of three 20-second films directed by Zak Razvi through VCCP&#8217;s Girl&amp;Bear Studios, placing each footballer inside an authentic friendship group scenario: Rice in a late-night gaming session, Van Dijk joining a bowling outing, and James helping someone pick out a record.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">QR codes are placed directly on Cadbury packaging for consumers to scan and enter via a dedicated website, where they can select which football star they want to meet alongside their own squad. The campaign runs until July 20, 2026, squarely timed to capitalise on World Cup fever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Van Dijk, a confirmed Cadbury ambassador, previously starred in a <a href=\"https:\/\/bookingagentinfo.com\/news\/virgil-van-dijk-nico-williams-3-others-star-in-jbl-global-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">JBL global campaign<\/a> alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/nico-williams\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nico Williams<\/a>. Beyond football endorsements, the Liverpool captain also holds deals with Nike and EA Sports, and extended his Liverpool contract until 2027 in April 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rice, who recently fronted <a href=\"https:\/\/bookingagentinfo.com\/news\/diplo-weston-mckennie-declan-rice-hirving-lozano-star-in-celsius-world-cup-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Celsius&#8217; World Cup campaign<\/a> alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/diplo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diplo<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/hirving-lozano\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hirving Lozano<\/a>, has been building a sharp commercial portfolio that also includes Adidas SPZL and a partnership with L&#8217;Or\u00e9al Paris announced in late 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lauren James arrives in the campaign on the back of a career-defining moment, signing a new Chelsea contract until 2030 in March 2026, with former England star Karen Carney publicly backing her for a future Ballon d&#8217;Or.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cadbury&#8217;s football ambassador history runs deep: Ian Wright has been a long-standing brand ambassador, and the brand previously partnered with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/harry-kane\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Harry Kane<\/a> on endorsements. The &#8220;Win For Your Squad&#8221; strategy now pushes into group-experience territory, a notable evolution from traditional one-winner prize models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cadbury is making a smart World Cup play here. Rather than dropping a typical TV spot with players kicking a ball around in branded gear, they&#8217;ve engineered an experience-first campaign that asks fans to win a <em>moment<\/em>, not just a product. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By centring the prize on groups of up to 10, they&#8217;ve turned every entry into a social conversation, and every winner into organic content. The mix of Van Dijk, Rice, and James is also deliberate: men&#8217;s football, women&#8217;s football, and cross-generational appeal all covered in one roster. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands paying attention to this model should note how Cadbury is using football&#8217;s biggest summer moment without owning a single piece of official World Cup IP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Lauren James being touted for Ballon d&#8217;Or glory, does including her in this campaign signal that brands are increasingly treating women&#8217;s football stars as equals at the top table of endorsement deals? Virgil van Dijk is an existing Cadbury ambassador: does long-term ambassador continuity translate into stronger campaign authenticity and consumer trust?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cadbury has unveiled its latest football-driven push, &#8220;Win For Your Squad,&#8221; tapping Virgil van Dijk, Declan Rice, Lauren James, and Ian Wright to lead a nationwide activation built around shared wins rather than solo glory. The campaign sits at the heart of three 20-second films directed by Zak Razvi through VCCP&#8217;s Girl&amp;Bear Studios, placing each [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,26,15],"tags":[],"class_list":["post-43288","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virgil van Dijk, Declan Rice &amp; Lauren James Front Cadbury \u201cWin For Your Squad\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/virgil-van-dijk-declan-rice-lauren-james-front-cadbury-win-for-your-squad-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virgil van Dijk, Declan Rice &amp; Lauren James Front Cadbury \u201cWin For Your Squad\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"Cadbury has unveiled its latest football-driven push, &#8220;Win For Your Squad,&#8221; tapping Virgil van Dijk, Declan Rice, Lauren James, and Ian Wright to lead a nationwide activation built around shared wins rather than solo glory. The campaign sits at the heart of three 20-second films directed by Zak Razvi through VCCP&#8217;s Girl&amp;Bear Studios, placing each [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/virgil-van-dijk-declan-rice-lauren-james-front-cadbury-win-for-your-squad-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-22T18:51:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T18:52:06+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Virgil van Dijk, Declan Rice &amp; Lauren James Front Cadbury \u201cWin For Your Squad\u201d Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/virgil-van-dijk-declan-rice-lauren-james-front-cadbury-win-for-your-squad-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Virgil van Dijk, Declan Rice &amp; Lauren James Front Cadbury \u201cWin For Your Squad\u201d Campaign","og_description":"Cadbury has unveiled its latest football-driven push, &#8220;Win For Your Squad,&#8221; tapping Virgil van Dijk, Declan Rice, Lauren James, and Ian Wright to lead a nationwide activation built around shared wins rather than solo glory. The campaign sits at the heart of three 20-second films directed by Zak Razvi through VCCP&#8217;s Girl&amp;Bear Studios, placing each [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/virgil-van-dijk-declan-rice-lauren-james-front-cadbury-win-for-your-squad-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-22T18:51:52+00:00","article_modified_time":"2026-05-22T18:52:06+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/virgil-van-dijk-declan-rice-lauren-james-front-cadbury-win-for-your-squad-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/virgil-van-dijk-declan-rice-lauren-james-front-cadbury-win-for-your-squad-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Virgil van Dijk, Declan Rice &amp; 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