{"id":43261,"date":"2026-05-22T15:16:10","date_gmt":"2026-05-22T15:16:10","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43261"},"modified":"2026-05-22T15:16:25","modified_gmt":"2026-05-22T15:16:25","slug":"heidi-klum-and-law-roach-front-house-of-magnum-cannes-campaign-event","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-and-law-roach-front-house-of-magnum-cannes-campaign-event\/","title":{"rendered":"Heidi Klum and Law Roach Front House of Magnum Cannes Campaign Event"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Magnum turned Cannes into its runway on May 19, 2026, hosting the House of Magnum inaugural fashion show followed by one of the festival&#8217;s most talked-about VIP afterparties. At the center of it all were Heidi Klum, tapped as the brand&#8217;s first-ever &#8216;Magnum Muse,&#8217; and celebrity stylist Law Roach, appointed &#8216;Taste Architect.&#8217;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klum arrived wearing a custom chocolate-brown cracked-overlay gown by Sophie Couture, a deliberate nod to the signature crack of a Magnum bar. Her son Henry Samuel Klum, dressed in a brown suit by German designer Danny Reinke, walked in the fashion show earlier that day. Roach set the tone for the evening in a powdered pink suit from Ami Paris.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@magnum_icecream\/video\/7640099050750053665\" data-video-id=\"7640099050750053665\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@magnum_icecream\" href=\"https:\/\/www.tiktok.com\/@magnum_icecream?refer=embed\">@magnum_icecream<\/a> <p>What a night! Stay tuned for a full report of the red carpet \u2728<a title=\"magnumcannes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/magnumcannes?refer=embed\">#MagnumCannes<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Write This Down (Instrumental) - SoulChef\" href=\"https:\/\/www.tiktok.com\/music\/Write-This-Down-Instrumental-6988190007181887489?refer=embed\">\u266c Write This Down (Instrumental) &#8211; SoulChef<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The night&#8217;s celebrity roster was stacked. Adriana Lima commanded the red carpet in deep cyan, while Lucien Laviscount arrived in cream with a rich brown tie. Barbara Palvin and Dylan Sprouse made headlines when they used the event to announce their pregnancy. Halsey attended alongside fianc\u00e9 Avan Jogia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klum&#8217;s Cannes commitment follows a busy stretch of brand activity. She recently fronted a <a href=\"https:\/\/bookingagentinfo.com\/news\/heidi-klum-fronts-grey-goose-campaign-inspired-by-the-devil-wears-prada-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grey Goose campaign inspired by <em>The Devil Wears Prada<\/em><\/a>, and serves as a global ambassador for SharkNinja and as face of Aigner&#8217;s Fall 2025 campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Magnum, this marks a new chapter in the brand&#8217;s long tradition of fashion-forward celebrity partnerships, previously working with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kendall-jenner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kendall Jenner<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/miley-cyrus\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miley Cyrus<\/a>, and Karl Lagerfeld. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/joey-king-partners-with-miu-miu-for-new-york-miu-miu-selects-event\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joey King&#8217;s partnership with Miu Miu for the New York Miu Miu Selects event<\/a>, the House of Magnum activation positions a heritage consumer brand squarely inside luxury fashion culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ang\u00e8le and Andy 4K headlined the afterparty&#8217;s DJ lineup, with additional sets from <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/the-black-madonna\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Blessed Madonna<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tatyana-jane\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tatyana Jane<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/busy-p\/\" target=\"_blank\" rel=\"noreferrer noopener\">Busy P<\/a> x <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/carlita\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carlita<\/a>. Magnum&#8217;s new Signature range, La Pistache and La P\u00eache, debuted at the event, featuring couture-level packaging details alongside the brand&#8217;s iconic cracking chocolate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just an ice cream brand throwing a party in Cannes, it&#8217;s a full-scale positioning play. By launching a fashion collection, appointing a &#8220;Taste Architect&#8221; and a &#8220;Muse,&#8221; and staging an afterparty that out-starred most film festival events, Magnum is explicitly bidding to sit alongside luxury lifestyle brands rather than grocery aisle staples. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Law Roach, known for architecting some of the most iconic celebrity style moments of the last decade, brings genuine fashion credibility to that ambition. And Heidi Klum, a woman who has successfully straddled the worlds of supermodel, television host, and brand face for three decades, is the perfect anchor for a brand trying to stay aspirational while remaining approachable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Barbara Palvin-Dylan Sprouse pregnancy announcement at the event was a bonus that money genuinely cannot buy, instant organic virality attached to Magnum&#8217;s biggest brand moment to date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does appointing a &#8220;Taste Architect&#8221; rather than a traditional ambassador signal a new template for how consumer brands should structure celebrity partnerships going forward? With Kendall Jenner, Miley Cyrus, and now Heidi Klum in its celebrity history, is Magnum building the most consistently fashion-credible ambassador roster in the food and beverage category?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magnum turned Cannes into its runway on May 19, 2026, hosting the House of Magnum inaugural fashion show followed by one of the festival&#8217;s most talked-about VIP afterparties. At the center of it all were Heidi Klum, tapped as the brand&#8217;s first-ever &#8216;Magnum Muse,&#8217; and celebrity stylist Law Roach, appointed &#8216;Taste Architect.&#8217; Klum arrived wearing [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,22,11,17],"tags":[],"class_list":["post-43261","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-digital","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heidi Klum and Law Roach Front House of Magnum Cannes Campaign Event<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/heidi-klum-and-law-roach-front-house-of-magnum-cannes-campaign-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heidi Klum and Law Roach Front House of Magnum Cannes Campaign Event\" \/>\n<meta property=\"og:description\" content=\"Magnum turned Cannes into its runway on May 19, 2026, hosting the House of Magnum inaugural fashion show followed by one of the festival&#8217;s most talked-about VIP afterparties. At the center of it all were Heidi Klum, tapped as the brand&#8217;s first-ever &#8216;Magnum Muse,&#8217; and celebrity stylist Law Roach, appointed &#8216;Taste Architect.&#8217; Klum arrived wearing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/heidi-klum-and-law-roach-front-house-of-magnum-cannes-campaign-event\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-22T15:16:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T15:16:25+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Heidi Klum and Law Roach Front House of Magnum Cannes Campaign Event","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-and-law-roach-front-house-of-magnum-cannes-campaign-event\/","og_locale":"en_US","og_type":"article","og_title":"Heidi Klum and Law Roach Front House of Magnum Cannes Campaign Event","og_description":"Magnum turned Cannes into its runway on May 19, 2026, hosting the House of Magnum inaugural fashion show followed by one of the festival&#8217;s most talked-about VIP afterparties. At the center of it all were Heidi Klum, tapped as the brand&#8217;s first-ever &#8216;Magnum Muse,&#8217; and celebrity stylist Law Roach, appointed &#8216;Taste Architect.&#8217; Klum arrived wearing [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-and-law-roach-front-house-of-magnum-cannes-campaign-event\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-22T15:16:10+00:00","article_modified_time":"2026-05-22T15:16:25+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-and-law-roach-front-house-of-magnum-cannes-campaign-event\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-and-law-roach-front-house-of-magnum-cannes-campaign-event\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Heidi Klum and Law Roach Front House of Magnum Cannes Campaign Event","datePublished":"2026-05-22T15:16:10+00:00","dateModified":"2026-05-22T15:16:25+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-and-law-roach-front-house-of-magnum-cannes-campaign-event\/"},"wordCount":527,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Digital","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/heidi-klum-and-law-roach-front-house-of-magnum-cannes-campaign-event\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-and-law-roach-front-house-of-magnum-cannes-campaign-event\/","url":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-and-law-roach-front-house-of-magnum-cannes-campaign-event\/","name":"Heidi Klum and Law Roach Front House of Magnum Cannes Campaign Event","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-22T15:16:10+00:00","dateModified":"2026-05-22T15:16:25+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-and-law-roach-front-house-of-magnum-cannes-campaign-event\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/heidi-klum-and-law-roach-front-house-of-magnum-cannes-campaign-event\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/heidi-klum-and-law-roach-front-house-of-magnum-cannes-campaign-event\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Heidi Klum and Law Roach Front House of Magnum Cannes Campaign Event"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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