{"id":43109,"date":"2026-05-20T12:24:08","date_gmt":"2026-05-20T12:24:08","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43109"},"modified":"2026-05-20T12:24:24","modified_gmt":"2026-05-20T12:24:24","slug":"qtcinderella-signs-with-caa-for-representation","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/qtcinderella-signs-with-caa-for-representation\/","title":{"rendered":"QTCinderella Signs With CAA For Representation"},"content":{"rendered":"\n

QTCinderella, the Twitch streamer and YouTube creator known simply as Blaire, has signed with Creative Artists Agency (CAA) for digital representation.<\/p>\n\n\n\n

The deal marks a significant step up from her previous management arrangement with gaming firm Loaded, which oversaw her career since 2022.<\/p>\n\n\n\n

QT is best known for founding the annual Streamer Awards in 2021, which by its fifth edition in December 2025 drew over 1 million concurrent live viewers at The Wiltern in Los Angeles, accounting for roughly one-third of all Twitch viewership at peak.<\/p>\n\n\n\n

She also produces the baking competition series Master Baker<\/em>, hosts the Wine About It<\/em> podcast alongside Valkyrae<\/a>, and runs Fear&<\/em>, a second podcast. In January 2025, she opened Deco Deco, a Japanese-inspired craft store in Los Angeles. <\/p>\n\n\n\n

Major brands including AT&T<\/a>, Microsoft<\/a>, HyperX<\/a>, Coca-Cola<\/a>, and Coach<\/a> have sponsored her work as her influence in the creator economy has grown to over 3 million followers.<\/p>\n\n\n\n

CAA’s Creators division, led by Brent Weinstein<\/a>, has been on an aggressive signing streak in the digital space, adding to a roster that includes iShowSpeed, Dhar Mann<\/a>, Liza Koshy, and Rhett & Link<\/a> of Mythical Entertainment.<\/p>\n\n\n\n

The agency recently bolstered its Creators team further when digital veteran Rebecca Rusheen joined CAA from The Gersh Agency<\/a> in April 2026.<\/p>\n\n\n\n

In a move that mirrors Sheryl Underwood’s recent signing with CAA for representation<\/a> and Tanner Zagarino signing with CAA for representation<\/a>, QT’s deal signals the agency’s continued push to bridge the worlds of traditional entertainment and digital-native talent.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

This signing is about more than representation, it’s a statement. QTCinderella isn’t just a streamer; she’s a full-blown media entrepreneur who has built a live events empire, a podcast network, a retail store, and a brand partnership machine, all from scratch on Twitch.<\/p>\n\n\n\n

The fact that CAA, arguably the most powerful talent agency in the world, is coming for her signals that Hollywood has fully stopped sleeping on streaming-native creators. The Streamer Awards cracking 1 million concurrent viewers in 2025 is the kind of milestone that makes agency heads pay attention.<\/p>\n\n\n\n

CAA’s Creators division is essentially building a parallel talent pipeline, and QT fits squarely at the top of that funnel. This deal could unlock major brand, TV, or live event crossover opportunities that were previously out of reach.<\/p>\n\n\n\n

Could CAA leverage QT’s live event expertise to take the Streamer Awards to an even bigger venue, think Madison Square Garden or a televised broadcast deal? Does QTCinderella’s move from gaming-focused management (Loaded) to a full-service agency like CAA signal that streaming creators are officially outgrowing niche management firms?<\/p>\n","protected":false},"excerpt":{"rendered":"

QTCinderella, the Twitch streamer and YouTube creator known simply as Blaire, has signed with Creative Artists Agency (CAA) for digital representation. The deal marks a significant step up from her previous management arrangement with gaming firm Loaded, which oversaw her career since 2022. QT is best known for founding the annual Streamer Awards in 2021, […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,22,21,10],"tags":[],"class_list":["post-43109","post","type-post","status-publish","format-standard","hentry","category-agency-signing","category-digital","category-influencers","category-new-signings"],"acf":[],"yoast_head":"\nQTCinderella Signs With CAA For Representation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/qtcinderella-signs-with-caa-for-representation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QTCinderella Signs With CAA For Representation\" \/>\n<meta property=\"og:description\" content=\"QTCinderella, the Twitch streamer and YouTube creator known simply as Blaire, has signed with Creative Artists Agency (CAA) for digital representation. 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The deal marks a significant step up from her previous management arrangement with gaming firm Loaded, which oversaw her career since 2022. QT is best known for founding the annual Streamer Awards in 2021, […]","og_url":"https:\/\/bookingagentinfo.com\/news\/qtcinderella-signs-with-caa-for-representation\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-20T12:24:08+00:00","article_modified_time":"2026-05-20T12:24:24+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/qtcinderella-signs-with-caa-for-representation\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/qtcinderella-signs-with-caa-for-representation\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"QTCinderella Signs With CAA For Representation","datePublished":"2026-05-20T12:24:08+00:00","dateModified":"2026-05-20T12:24:24+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/qtcinderella-signs-with-caa-for-representation\/"},"wordCount":435,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Agency Signing","Digital","Influencers","New Signings"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/qtcinderella-signs-with-caa-for-representation\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/qtcinderella-signs-with-caa-for-representation\/","url":"https:\/\/bookingagentinfo.com\/news\/qtcinderella-signs-with-caa-for-representation\/","name":"QTCinderella Signs With CAA For Representation","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-20T12:24:08+00:00","dateModified":"2026-05-20T12:24:24+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/qtcinderella-signs-with-caa-for-representation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/qtcinderella-signs-with-caa-for-representation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/qtcinderella-signs-with-caa-for-representation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"QTCinderella Signs With CAA For Representation"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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