{"id":43085,"date":"2026-05-19T19:35:15","date_gmt":"2026-05-19T19:35:15","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43085"},"modified":"2026-05-19T19:35:28","modified_gmt":"2026-05-19T19:35:28","slug":"hailey-bieber-teams-up-with-victorias-secret-for-summer-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-teams-up-with-victorias-secret-for-summer-campaign\/","title":{"rendered":"Hailey Bieber Teams Up With Victoria\u2019s Secret for Summer Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hailey Bieber is Victoria&#8217;s Secret&#8217;s pick for summer 2026. The brand launched its &#8220;Summer It Girl Dressing&#8221; campaign on May 18, with Bieber front and center in photos and videos lensed by Zoey Grossman.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign pushes six summer styles, from a leopard-print bralette crop top to a sleek Sheer Reveal Unlined Modern Bralette, all positioned as fast-moving sellouts.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"It Girl Dressing | Victoria&#039;s Secret\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/j0A46_29AKY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is a natural fit. Bieber has quietly become one of Victoria&#8217;s Secret&#8217;s most reliable faces, having partnered with the brand for its Dream Angels Summer and Undefinable campaigns in 2022, its supermodel-stacked Icon campaign in 2023, and its Valentine&#8217;s Day campaign just earlier this year. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Victoria&#8217;s Secret has also recently tapped WNBA star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/angel-reese\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Angel Reese<\/a> for its April 2026 &#8220;Season of Strapless&#8221; collection, and featured <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/karol-g\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">KAROL G<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/missy-elliott\/\" target=\"_blank\" rel=\"noreferrer noopener\">Missy Elliott<\/a> in its October 2025 Fashion Show on Prime Video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off-set, Bieber&#8217;s 2026 is stacked. She recently starred in <a href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-teams-up-with-mango-for-summer-2026-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mango Summer 2026 collection reveal<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-alaia-for-summer-fall-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ala\u00efa Summer\/Fall 2026 campaign<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hailey Bieber is no longer just a model who lands brand deals, she&#8217;s become a brand in herself, and Victoria&#8217;s Secret clearly knows it. Tapping her five times across four years signals a relationship that goes beyond a one-off campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For VS, which is still in the middle of a high-stakes rebrand, diversifying its roster with athletes like Angel Reese and music acts at its Fashion Show alongside supermodel-era faces, Bieber bridges both worlds. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She carries the aesthetic authority of a classic VS face while also speaking directly to the Gen Z beauty-and-lifestyle consumer that VS is actively trying to win back.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Bieber, the timing is sharp. With Rhode expanding globally and her fashion partnership calendar filling fast, this campaign keeps her firmly at the intersection of beauty, fashion, and culture, exactly where a brand founder needs to be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Bieber now a repeat VS face and a billion-dollar beauty founder, is she becoming more valuable to brands as a businesswoman than as a model? Victoria&#8217;s Secret is balancing supermodel heritage with modern inclusivity casting, is Bieber the bridge that makes both sides work?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hailey Bieber is Victoria&#8217;s Secret&#8217;s pick for summer 2026. The brand launched its &#8220;Summer It Girl Dressing&#8221; campaign on May 18, with Bieber front and center in photos and videos lensed by Zoey Grossman. The campaign pushes six summer styles, from a leopard-print bralette crop top to a sleek Sheer Reveal Unlined Modern Bralette, all [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,17],"tags":[],"class_list":["post-43085","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hailey Bieber Teams Up With Victoria\u2019s Secret for Summer Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-teams-up-with-victorias-secret-for-summer-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hailey Bieber Teams Up With Victoria\u2019s Secret for Summer Campaign\" \/>\n<meta property=\"og:description\" content=\"Hailey Bieber is Victoria&#8217;s Secret&#8217;s pick for summer 2026. The brand launched its &#8220;Summer It Girl Dressing&#8221; campaign on May 18, with Bieber front and center in photos and videos lensed by Zoey Grossman. The campaign pushes six summer styles, from a leopard-print bralette crop top to a sleek Sheer Reveal Unlined Modern Bralette, all [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-teams-up-with-victorias-secret-for-summer-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-19T19:35:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T19:35:28+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hailey Bieber Teams Up With Victoria\u2019s Secret for Summer Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-teams-up-with-victorias-secret-for-summer-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Hailey Bieber Teams Up With Victoria\u2019s Secret for Summer Campaign","og_description":"Hailey Bieber is Victoria&#8217;s Secret&#8217;s pick for summer 2026. The brand launched its &#8220;Summer It Girl Dressing&#8221; campaign on May 18, with Bieber front and center in photos and videos lensed by Zoey Grossman. 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