{"id":43079,"date":"2026-05-19T19:16:38","date_gmt":"2026-05-19T19:16:38","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43079"},"modified":"2026-05-19T19:16:53","modified_gmt":"2026-05-19T19:16:53","slug":"colby-minifie-fronts-liquid-death-sparkling-energy-ad-as-ashley-barrett","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/colby-minifie-fronts-liquid-death-sparkling-energy-ad-as-ashley-barrett\/","title":{"rendered":"Colby Minifie Fronts Liquid Death Sparkling Energy Ad as Ashley Barrett"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Colby Minifie is selling energy drinks, in character. The actress, best known for playing Vought International&#8217;s ruthless corporate climber-turned-Vice President Ashley Barrett on Prime Video&#8217;s <em>The Boys<\/em>, has teamed up with Liquid Death to front the brand&#8217;s new Sparkling Energy campaign, and she&#8217;s doing it fully in character.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the ad, Barrett frames Liquid Death Sparkling Energy as a government-endorsed public health initiative, with the brand joking it is &#8220;the first product to be endorsed by the executive branch.&#8221; It&#8217;s pure chaos, and very much on-brand for both the show and Liquid Death.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@liquiddeath\/video\/7640149803539778830\" data-video-id=\"7640149803539778830\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@liquiddeath\" href=\"https:\/\/www.tiktok.com\/@liquiddeath?refer=embed\">@liquiddeath<\/a> <p>We just hired Vice President Ashley Barrett as our latest influencer. After two failed attempts to partner with Vought International and The Deep, Liquid Death is moving on from endorsements by supes. So please watch this important and authentic message from VP Barrett about how she uses our easy-drinking Sparkling Energy.\u00a0 @theboystv @primevideo <\/p> <a target=\"_blank\" title=\"\u266c original sound - Liquid Death\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7640150010088131341?refer=embed\">\u266c original sound &#8211; Liquid Death<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership extends a collab history that stretches back to 2021, with prior campaigns built around The Deep. Now the spotlight shifts to Barrett, who Liquid Death VP of Creative Andy Pearson described as having &#8220;real girlboss energy.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Minifie, wrapping <em>The Boys<\/em> after five seasons as a fan-favourite series regular is a career milestone in itself. What started as a small recurring role that was supposed to end in Season 1 evolved into a six-year series regular contract, one that saw Ashley go from fired publicist to Vice President with a superpower. This Liquid Death campaign is her first known brand partnership tied to the role.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as athletes like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/taylor-fritz\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taylor Fritz<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/maren-morris\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maren Morris<\/a> have fronted <a href=\"https:\/\/bookingagentinfo.com\/news\/taylor-fritz-quentin-grimes-maren-morris-morgan-riddle-and-sloane-stephens-front-storm-energy-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">beverage brand campaigns<\/a> blurring the line between entertainment and endorsement, and much like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/adrian-grenier\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adrian Grenier<\/a> leveraged his on-screen persona for a <a href=\"https:\/\/bookingagentinfo.com\/news\/adrian-grenier-teams-up-with-starbucks-on-energy-refreshers-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Starbucks Energy Refreshers partnership<\/a>, Minifie is letting Ashley Barrett do the selling, not herself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liquid Death has built its entire brand on exactly this kind of irreverence. The 2024 e.l.f. Cosmetics collab, a heavy-metal makeup kit ad, hit 12 billion impressions in two weeks and sold out in under 45 minutes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Past brand partners have included <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/martha-stewart\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Martha Stewart<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tony-hawk\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tony Hawk<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ozzy-osbourne\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ozzy Osbourne<\/a>, all executed on a total talent and production spend of under $2 million across all of 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a masterclass in what happens when a brand and a fictional universe are genuinely aligned. Liquid Death didn&#8217;t just license <em>The Boys<\/em> IP, it extended the show&#8217;s satirical DNA into a product pitch that feels less like an ad and more like deleted scene canon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Colby Minifie, stepping out of <em>The Boys<\/em> finale spotlight and into a brand campaign <em>as Ashley Barrett<\/em> is a smart way to cement the character&#8217;s cultural footprint beyond the show&#8217;s final episode.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What makes this particularly sharp is the timing. With <em>The Boys<\/em> ending its run on May 20, fan attention is at an all-time high, and Liquid Death is right there in the conversation without spending its way in. That&#8217;s not a coincidence. That&#8217;s brand strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does using a fictional character rather than the actual actress make a brand campaign more or less effective, and does it matter? Could Colby Minifie leverage Ashley Barrett&#8217;s post-finale cultural moment into further brand partnerships under her own name?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colby Minifie is selling energy drinks, in character. The actress, best known for playing Vought International&#8217;s ruthless corporate climber-turned-Vice President Ashley Barrett on Prime Video&#8217;s The Boys, has teamed up with Liquid Death to front the brand&#8217;s new Sparkling Energy campaign, and she&#8217;s doing it fully in character. In the ad, Barrett frames Liquid Death [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17],"tags":[],"class_list":["post-43079","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Colby Minifie Fronts Liquid Death Sparkling Energy Ad as Ashley Barrett<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/colby-minifie-fronts-liquid-death-sparkling-energy-ad-as-ashley-barrett\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colby Minifie Fronts Liquid Death Sparkling Energy Ad as Ashley Barrett\" \/>\n<meta property=\"og:description\" content=\"Colby Minifie is selling energy drinks, in character. The actress, best known for playing Vought International&#8217;s ruthless corporate climber-turned-Vice President Ashley Barrett on Prime Video&#8217;s The Boys, has teamed up with Liquid Death to front the brand&#8217;s new Sparkling Energy campaign, and she&#8217;s doing it fully in character. 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In the ad, Barrett frames Liquid Death [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/colby-minifie-fronts-liquid-death-sparkling-energy-ad-as-ashley-barrett\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-19T19:16:38+00:00","article_modified_time":"2026-05-19T19:16:53+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/colby-minifie-fronts-liquid-death-sparkling-energy-ad-as-ashley-barrett\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/colby-minifie-fronts-liquid-death-sparkling-energy-ad-as-ashley-barrett\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Colby Minifie Fronts Liquid Death Sparkling Energy Ad as Ashley Barrett","datePublished":"2026-05-19T19:16:38+00:00","dateModified":"2026-05-19T19:16:53+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/colby-minifie-fronts-liquid-death-sparkling-energy-ad-as-ashley-barrett\/"},"wordCount":501,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/colby-minifie-fronts-liquid-death-sparkling-energy-ad-as-ashley-barrett\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/colby-minifie-fronts-liquid-death-sparkling-energy-ad-as-ashley-barrett\/","url":"https:\/\/bookingagentinfo.com\/news\/colby-minifie-fronts-liquid-death-sparkling-energy-ad-as-ashley-barrett\/","name":"Colby Minifie Fronts Liquid Death Sparkling Energy Ad as Ashley Barrett","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-19T19:16:38+00:00","dateModified":"2026-05-19T19:16:53+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/colby-minifie-fronts-liquid-death-sparkling-energy-ad-as-ashley-barrett\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/colby-minifie-fronts-liquid-death-sparkling-energy-ad-as-ashley-barrett\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/colby-minifie-fronts-liquid-death-sparkling-energy-ad-as-ashley-barrett\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Colby Minifie Fronts Liquid Death Sparkling Energy Ad as Ashley Barrett"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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