{"id":43067,"date":"2026-05-19T18:14:23","date_gmt":"2026-05-19T18:14:23","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43067"},"modified":"2026-05-21T00:20:53","modified_gmt":"2026-05-21T00:20:53","slug":"bethenny-frankel-teams-up-with-mush-for-target-exclusive-mocha-latte-protein-oats","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/bethenny-frankel-teams-up-with-mush-for-target-exclusive-mocha-latte-protein-oats\/","title":{"rendered":"Bethenny Frankel Teams Up With MUSH for Target-Exclusive Mocha Latte Protein Oats"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Bethenny Frankel, founder of Skinnygirl, whose brand officially crossed $1 billion in retail sales in 2025, is making a breakfast play. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <em>Real Housewives of New York City<\/em> alum has teamed up with MUSH, the Shark Tank-backed overnight oats brand, to drop a limited-edition Mocha Latte Protein Overnight Oats, exclusively at Target as of May 18, 2026.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mush\/video\/7641291764913016078\" data-video-id=\"7641291764913016078\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@mush\" href=\"https:\/\/www.tiktok.com\/@mush?refer=embed\">@mush<\/a> <p>Meet @Bethenny Frankel Mocha Latte MUSH. Partnered with the Queen B of taste herself. You\u2019re welcome. Now at @target <\/p> <a target=\"_blank\" title=\"\u266c original sound - MUSH Overnight Oats\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7641291746579614477?refer=embed\">\u266c original sound &#8211; MUSH Overnight Oats<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Frankel was hands-on in developing the flavor. In 2026, she also made her Sports Illustrated Swimsuit print debut with a rookie feature in Loreto, Baja California Sur, Mexico, a year that&#8217;s already shaping up as one of her most active for brand building. She also partnered with RoC Skincare in 2025 as the face of their Derm Correxion Lip Volumizer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/miguel-harichi-teams-up-with-tru-fru-for-greek-yogurt-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miguel Harichi&#8217;s team-up with Tru Fru for a Greek yogurt campaign<\/a>, this deal locks a lifestyle personality into the fast-growing better-for-you food space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MUSH co-founder and CEO Ashley Thompson and Kat Thomas built the brand from a San Diego farmer&#8217;s market to a national force, landing a deal with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/mark-cuban\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mark Cuban<\/a> on <em>Shark Tank<\/em> in 2017. CrossFit athlete <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/noah-ohlsen\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Noah Ohlsen<\/a> has been among the brand&#8217;s notable celebrity voices, claiming he eats MUSH products daily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following the kind of personality-driven food activation seen in campaigns like <a href=\"https:\/\/bookingagentinfo.com\/news\/danny-trejo-stars-in-mountain-dew-baja-blast-baja-beach-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Danny Trejo&#8217;s work with Mountain Dew<\/a>, this move signals MUSH is ready to play in the big leagues of celebrity-backed CPG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership is smart on multiple levels. Frankel isn&#8217;t just lending her name, she was closely involved in flavor development, ensuring the product met her standards for both taste and practicality. That&#8217;s a meaningful signal to consumers who&#8217;ve grown skeptical of hollow celebrity endorsements. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For MUSH, landing Frankel at this stage of their growth, over 200 million cups sold and counting, adds serious cultural cachet to what was already an impressive retail story. A Target-exclusive also creates urgency and scarcity, which is smart positioning for a limited-edition SKU.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Frankel&#8217;s direct involvement in flavor development make you more likely to trust and try the product? MUSH has mostly relied on athlete and investor credibility, does pivoting to a lifestyle\/media personality like Frankel signal a new chapter for the brand?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bethenny Frankel, founder of Skinnygirl, whose brand officially crossed $1 billion in retail sales in 2025, is making a breakfast play. The Real Housewives of New York City alum has teamed up with MUSH, the Shark Tank-backed overnight oats brand, to drop a limited-edition Mocha Latte Protein Overnight Oats, exclusively at Target as of May [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17,175],"tags":[],"class_list":["post-43067","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bethenny Frankel Teams Up With MUSH for Target-Exclusive Mocha Latte Protein Oats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/bethenny-frankel-teams-up-with-mush-for-target-exclusive-mocha-latte-protein-oats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bethenny Frankel Teams Up With MUSH for Target-Exclusive Mocha Latte Protein Oats\" \/>\n<meta property=\"og:description\" content=\"Bethenny Frankel, founder of Skinnygirl, whose brand officially crossed $1 billion in retail sales in 2025, is making a breakfast play. The Real Housewives of New York City alum has teamed up with MUSH, the Shark Tank-backed overnight oats brand, to drop a limited-edition Mocha Latte Protein Overnight Oats, exclusively at Target as of May [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/bethenny-frankel-teams-up-with-mush-for-target-exclusive-mocha-latte-protein-oats\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-19T18:14:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-21T00:20:53+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bethenny Frankel Teams Up With MUSH for Target-Exclusive Mocha Latte Protein Oats","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/bethenny-frankel-teams-up-with-mush-for-target-exclusive-mocha-latte-protein-oats\/","og_locale":"en_US","og_type":"article","og_title":"Bethenny Frankel Teams Up With MUSH for Target-Exclusive Mocha Latte Protein Oats","og_description":"Bethenny Frankel, founder of Skinnygirl, whose brand officially crossed $1 billion in retail sales in 2025, is making a breakfast play. 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