{"id":43025,"date":"2026-05-19T11:25:47","date_gmt":"2026-05-19T11:25:47","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43025"},"modified":"2026-05-19T11:26:05","modified_gmt":"2026-05-19T11:26:05","slug":"mackenzie-carpenter-partners-with-beer-girl-for-first-national-brand-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/mackenzie-carpenter-partners-with-beer-girl-for-first-national-brand-campaign\/","title":{"rendered":"Mackenzie Carpenter Partners With Beer Girl for First National Brand Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Beer Girl, the gluten-reduced, low-ABV (3.5%) beer brand founded in 2024 by Caroline Foulk and husband Griffin Foulk, has landed its first national brand partnership, and it&#8217;s with one of country music&#8217;s fastest-rising names.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mackenzie Carpenter, a Hull, Georgia native and 2026 ACM New Female Artist of the Year nominee, was officially announced as Beer Girl&#8217;s brand partner on May 18, 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership originated organically: Foulk discovered the alignment after attending a Carpenter show, only to learn that Carpenter&#8217;s team had already reached out independently as fans of the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration kicked off with Beer Girl&#8217;s debut inside Carpenter&#8217;s sassy new music video &#8220;High Pony,&#8221; dropped May 15. Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/lainey-wilson-stars-in-new-campaign-for-coors-light\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lainey Wilson did for Coors Light<\/a>, Carpenter gives Beer Girl a natural home in authentic country culture, a space legacy beer brands have long dominated but indie brands are now entering smartly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beer Girl is expanding into the Nashville market and Alabama, territories squarely in Carpenter&#8217;s wheelhouse. The deal also includes backstage and tour integrations on Riley Green&#8217;s <em>Cowboy As It Gets Tour<\/em> and Jason Aldean&#8217;s <em>Songs About Us Tour<\/em> later in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carpenter&#8217;s momentum is undeniable. Her debut album <em>Hey Country Queen<\/em> crossed 100M streams, she co-wrote Megan Moroney&#8217;s &#8220;I&#8217;m Not Pretty&#8221; and the CMA-nominated &#8220;You Had To Be There&#8221; with Kenny Chesney, and her latest single &#8220;All In Already&#8221; dropped April 3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/george-kittle-fronts-mug-root-beer-brotein-gainz-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">George Kittle&#8217;s move with Mug Root Beer<\/a>, this deal shows brands leaning into celebrity authenticity over just reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is Carpenter&#8217;s first known major national brand endorsement. For Beer Girl, which appeared on ABC&#8217;s <em>Shark Tank<\/em> ahead of its national expansion push, it is their first celebrity partnership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is a case study in what modern brand-artist alignment should look like. Beer Girl isn&#8217;t paying for a face, they found a genuine fan and turned her into a partner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That origin story (both sides independently reaching out) is the kind of authenticity that marketing teams spend millions trying to manufacture but rarely find.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Carpenter, this is a smart first brand move. Aligning with a female-founded, female-forward beer brand reinforces her identity as an empowered, community-driven artist, not just a voice on the radio. It&#8217;s brand-building, not just bag-chasing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And for Beer Girl, embedding their can in a music video and on two major country tours is high-frequency, low-cost visibility in exactly the markets they&#8217;re entering. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tennessee and Alabama are country music&#8217;s heartland. You don&#8217;t buy that kind of cultural positioning, you earn it through the right partnerships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is Mackenzie Carpenter positioned to become country music&#8217;s next go-to brand ambassador, the way Lainey Wilson has become for lifestyle brands? What does it say about the beer industry that a brand built around a woman&#8217;s experience navigating an autoimmune condition is now competing for shelf space in Jason Aldean country?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beer Girl, the gluten-reduced, low-ABV (3.5%) beer brand founded in 2024 by Caroline Foulk and husband Griffin Foulk, has landed its first national brand partnership, and it&#8217;s with one of country music&#8217;s fastest-rising names. Mackenzie Carpenter, a Hull, Georgia native and 2026 ACM New Female Artist of the Year nominee, was officially announced as Beer [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,14,28,11,18],"tags":[],"class_list":["post-43025","post","type-post","status-publish","format-standard","hentry","category-alcohol","category-campaigns","category-country","category-endorsements","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mackenzie Carpenter Partners With Beer Girl for First National Brand Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/mackenzie-carpenter-partners-with-beer-girl-for-first-national-brand-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mackenzie Carpenter Partners With Beer Girl for First National Brand Campaign\" \/>\n<meta property=\"og:description\" content=\"Beer Girl, the gluten-reduced, low-ABV (3.5%) beer brand founded in 2024 by Caroline Foulk and husband Griffin Foulk, has landed its first national brand partnership, and it&#8217;s with one of country music&#8217;s fastest-rising names. Mackenzie Carpenter, a Hull, Georgia native and 2026 ACM New Female Artist of the Year nominee, was officially announced as Beer [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/mackenzie-carpenter-partners-with-beer-girl-for-first-national-brand-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-19T11:25:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T11:26:05+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mackenzie Carpenter Partners With Beer Girl for First National Brand Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/mackenzie-carpenter-partners-with-beer-girl-for-first-national-brand-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Mackenzie Carpenter Partners With Beer Girl for First National Brand Campaign","og_description":"Beer Girl, the gluten-reduced, low-ABV (3.5%) beer brand founded in 2024 by Caroline Foulk and husband Griffin Foulk, has landed its first national brand partnership, and it&#8217;s with one of country music&#8217;s fastest-rising names. 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