{"id":43016,"date":"2026-05-19T10:19:47","date_gmt":"2026-05-19T10:19:47","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=43016"},"modified":"2026-05-19T10:20:06","modified_gmt":"2026-05-19T10:20:06","slug":"robert-lewandowski-named-global-brand-ambassador-for-chery","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/robert-lewandowski-named-global-brand-ambassador-for-chery\/","title":{"rendered":"Robert Lewandowski Named Global Brand Ambassador for Chery"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Robert Lewandowski is officially the new face of Chery, one of China&#8217;s biggest automakers. The announcement was made at Chery&#8217;s European Operations Center in Barcelona, where both parties signed a partnership agreement and Zhu Shaodong, Executive Vice President of Chery International and CEO of the EU Region, handed Lewandowski the keys to the TIGGO9 CSH.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@chery_international\/video\/7641081638578851090\" data-video-id=\"7641081638578851090\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@chery_international\" href=\"https:\/\/www.tiktok.com\/@chery_international?refer=embed\">@chery_international<\/a> <p>Welcome Robert Lewandowski the CHERY Brand Global Ambassador to the CHERY Family. A world-class athlete. A family man.  A hero trusted by millions. Together, we begin a new journey. The Hero. For Family. CHERY Lewandowski ForFamily CHERYBrandGlobalAmbassador<\/p> <a target=\"_blank\" title=\"\u266c \u539f\u58f0 - cheryauto - cheryauto\" href=\"https:\/\/www.tiktok.com\/music\/\u539f\u58f0-cheryauto-7641081687163751176?refer=embed\">\u266c \u539f\u58f0 &#8211; cheryauto &#8211; cheryauto<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The signing is Lewandowski&#8217;s first major automotive deal and the first time Chery has centered a campaign around a single global athlete, marking a clear departure from its traditional reliance on team and league sponsorships. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chery has previously partnered with clubs like ACF Fiorentina and the Israeli Professional Football Leagues through its Omoda &amp; Jaecoo sub-brands, moves that fit the same broader trend of Chinese automotive investment in European football that has seen BYD align with Manchester City and MG with Arsenal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The FC Barcelona striker, who has scored 19 La Liga goals in the 2025-26 season and holds an estimated net worth of $85 million, currently carries endorsements with Nike, Huawei, and Head &amp; Shoulders, among others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This automotive deal joins a growing commercial portfolio for a player still performing at the top level at 37. This is a playbook football fans are becoming increasingly familiar with. Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/marc-ter-stegen-named-global-brand-ambassador-for-anthbot\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marc ter Stegen&#8217;s recent global deal with Anthbot<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/enzo-fernandez-named-global-ambassador-for-bingx\/\" target=\"_blank\" rel=\"noreferrer noopener\">Enzo Fern\u00e1ndez&#8217;s ambassador role with BingX<\/a>, top footballers are becoming the go-to vehicle for global brands looking to scale fast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chery says the partnership reflects Lewandowski&#8217;s values of family, responsibility, and long-term vision, qualities it says align directly with its &#8220;For Family&#8221; mission.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is bigger than it looks on the surface. Chery isn&#8217;t just signing a famous face, it&#8217;s making a deliberate bet on a single athlete to anchor its global identity, and it chose one of the most recognizable strikers in football history to do it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a Chinese automaker pushing hard into European and global markets, Lewandowski&#8217;s cross-generational appeal and clean personal brand make him a smart, low-risk pick.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s also interesting is the timing. Lewandowski&#8217;s Barcelona contract reportedly expires in June 2026, which means his club future is uncertain, yet Chery has still committed to him as a global ambassador. That says something about the commercial weight he carries independent of where he plays.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is this the start of Chinese automakers moving away from club sponsorships and toward individual athlete deals as a primary marketing strategy in Europe? Will Chery&#8217;s &#8220;For Family&#8221; messaging actually resonate in Western markets, or is this primarily a play for visibility in Asia and emerging markets?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Robert Lewandowski is officially the new face of Chery, one of China&#8217;s biggest automakers. The announcement was made at Chery&#8217;s European Operations Center in Barcelona, where both parties signed a partnership agreement and Zhu Shaodong, Executive Vice President of Chery International and CEO of the EU Region, handed Lewandowski the keys to the TIGGO9 CSH. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11,26,15],"tags":[],"class_list":["post-43016","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-endorsements","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Robert Lewandowski Named Global Brand Ambassador for Chery<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/robert-lewandowski-named-global-brand-ambassador-for-chery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Robert Lewandowski Named Global Brand Ambassador for Chery\" \/>\n<meta property=\"og:description\" content=\"Robert Lewandowski is officially the new face of Chery, one of China&#8217;s biggest automakers. The announcement was made at Chery&#8217;s European Operations Center in Barcelona, where both parties signed a partnership agreement and Zhu Shaodong, Executive Vice President of Chery International and CEO of the EU Region, handed Lewandowski the keys to the TIGGO9 CSH. 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The announcement was made at Chery&#8217;s European Operations Center in Barcelona, where both parties signed a partnership agreement and Zhu Shaodong, Executive Vice President of Chery International and CEO of the EU Region, handed Lewandowski the keys to the TIGGO9 CSH. 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