{"id":42878,"date":"2026-05-15T14:32:19","date_gmt":"2026-05-15T14:32:19","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42878"},"modified":"2026-05-15T14:32:34","modified_gmt":"2026-05-15T14:32:34","slug":"kojey-radical-fronts-lotus-emeya-hyper-gt-collaboration-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/kojey-radical-fronts-lotus-emeya-hyper-gt-collaboration-campaign\/","title":{"rendered":"Kojey Radical Fronts Lotus Emeya Hyper-GT Collaboration Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kojey Radical is now Creative Director for Lotus Cars. The campaign, built around the electric Emeya Hyper-GT, was unveiled May 13 at an immersive art installation at Lotus London in Mayfair.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kojey used the car as a canvas, drawing on themes from his 2025 album <em>Don&#8217;t Look Down<\/em>: ambition, fatherhood, fear, and transformation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The standout visual: a coloured light beam reimagining the ventilation lines of the Lotus Esprit, fusing heritage engineering with Kojey&#8217;s abstract artistry. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kojey Radical x Lotus Cars | Exclusive Green Park Showroom Reveal\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/42z87wGXdvo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is the first partnership between both parties. Lotus has previously worked with Norton &amp; Sons tailors and entered gaming via a PUBG Mobile crossover in 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Kojey, a six-time MOBO nominee whose debut <em>Reason to Smile<\/em> earned a 2022 Mercury Prize nomination, it adds to brand ties with Adidas (since 2017) and 1800 Tequila. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/laufey-partners-with-lexus-for-miles-davis-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Laufey partnering With Lexus for Miles Davis Homage campaign<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/benben-named-brand-ambassadors-for-toyota-choice-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ben&amp;Ben signing as brand ambassadors for Toyota Choice Campaign<\/a>, this signals a growing trend of artists fronting car campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On May 20, Kojey headlines Royal Albert Hall&#8217;s Albert Sessions, where he&#8217;ll also mentor rising creatives GeeOne and Zachariyah Sol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This one&#8217;s worth paying attention to. Kojey Radical wasn&#8217;t hired to appear in a slick car ad, he was handed the creative wheel entirely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Emeya campaign feels like an art installation that happens to feature a car, not the other way around. That&#8217;s a rare dynamic in automotive brand deals, and it says a lot about where Lotus Cars wants to position itself culturally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lotus has historically spoken the language of engineering pedigree and racing heritage. Tapping a British-Ghanaian multidisciplinary artist to channel <em>vulnerability<\/em> and <em>identity<\/em> through their flagship electric GT is a deliberate pivot toward a younger, culture-first audience. It&#8217;s brand building through emotional resonance, and that&#8217;s a markedly different playbook than a celebrity posing beside a hood.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Kojey, this Lotus deal represents a meaningful tier-up. An Adidas relationship and a tequila bottle design are solid, but a luxury hyper-GT creative directorship is a different conversation entirely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Kojey getting full creative control here, could this push other luxury car brands to court artists as genuine co-creators rather than just campaign faces? As artists increasingly take creative director titles in commercial campaigns, what does this mean for traditional ad agencies, especially in the luxury automotive space?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kojey Radical is now Creative Director for Lotus Cars. The campaign, built around the electric Emeya Hyper-GT, was unveiled May 13 at an immersive art installation at Lotus London in Mayfair. Kojey used the car as a canvas, drawing on themes from his 2025 album Don&#8217;t Look Down: ambition, fatherhood, fear, and transformation. The standout [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,23,18,175],"tags":[],"class_list":["post-42878","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-hip-hop","category-music","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kojey Radical Fronts Lotus Emeya Hyper-GT Collaboration Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/kojey-radical-fronts-lotus-emeya-hyper-gt-collaboration-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kojey Radical Fronts Lotus Emeya Hyper-GT Collaboration Campaign\" \/>\n<meta property=\"og:description\" content=\"Kojey Radical is now Creative Director for Lotus Cars. The campaign, built around the electric Emeya Hyper-GT, was unveiled May 13 at an immersive art installation at Lotus London in Mayfair. Kojey used the car as a canvas, drawing on themes from his 2025 album Don&#8217;t Look Down: ambition, fatherhood, fear, and transformation. The standout [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/kojey-radical-fronts-lotus-emeya-hyper-gt-collaboration-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-15T14:32:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-15T14:32:34+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kojey Radical Fronts Lotus Emeya Hyper-GT Collaboration Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/kojey-radical-fronts-lotus-emeya-hyper-gt-collaboration-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Kojey Radical Fronts Lotus Emeya Hyper-GT Collaboration Campaign","og_description":"Kojey Radical is now Creative Director for Lotus Cars. The campaign, built around the electric Emeya Hyper-GT, was unveiled May 13 at an immersive art installation at Lotus London in Mayfair. Kojey used the car as a canvas, drawing on themes from his 2025 album Don&#8217;t Look Down: ambition, fatherhood, fear, and transformation. The standout [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/kojey-radical-fronts-lotus-emeya-hyper-gt-collaboration-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-15T14:32:19+00:00","article_modified_time":"2026-05-15T14:32:34+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/kojey-radical-fronts-lotus-emeya-hyper-gt-collaboration-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/kojey-radical-fronts-lotus-emeya-hyper-gt-collaboration-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Kojey Radical Fronts Lotus Emeya Hyper-GT Collaboration Campaign","datePublished":"2026-05-15T14:32:19+00:00","dateModified":"2026-05-15T14:32:34+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/kojey-radical-fronts-lotus-emeya-hyper-gt-collaboration-campaign\/"},"wordCount":402,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Hip-Hop","Music","Product Collaborations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/kojey-radical-fronts-lotus-emeya-hyper-gt-collaboration-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/kojey-radical-fronts-lotus-emeya-hyper-gt-collaboration-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/kojey-radical-fronts-lotus-emeya-hyper-gt-collaboration-campaign\/","name":"Kojey Radical Fronts Lotus Emeya Hyper-GT Collaboration Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-15T14:32:19+00:00","dateModified":"2026-05-15T14:32:34+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/kojey-radical-fronts-lotus-emeya-hyper-gt-collaboration-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/kojey-radical-fronts-lotus-emeya-hyper-gt-collaboration-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/kojey-radical-fronts-lotus-emeya-hyper-gt-collaboration-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Kojey Radical Fronts Lotus Emeya Hyper-GT Collaboration Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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