Carmelo Anthony is back in the spotlight, and this time, it’s all about his scalp. CeraVe has named the 10-time NBA All-Star and Basketball Hall of Famer its new “Head Coach,” the face of the brand’s Anti-Dandruff Hydrating Shampoo campaign, which officially launched May 13, 2026.<\/p>\n\n\n\n
The campaign leans into Anthony’s beloved “Hoodie Melo” era, his hoodie-wearing dominance during his Knicks tenure, with the cheeky revelation that the hood was hiding dandruff all along.<\/p>\n\n\n\n
His iconic “three to the dome” post-three-pointer gesture is now reframed to represent the three essential ceramides in CeraVe’s shampoo: zinc, niacinamide, and hyaluronic acid.<\/p>\n\n\n\n
The hero spot features Anthony in a “Head Coach” shower office, flanked by real board-certified dermatologists, before he removes his hoodie to reveal a healthy, dandruff-free scalp. <\/p>\n\n\n\n
Supporting cameos come from OKC Thunder’s Isaiah Hartenstein<\/a> and NY Knicks’ Jose Alvarado<\/a>, while rap icon Fat Joe<\/a> was spotted courtside throwing up Anthony’s signature gesture in a campaign teaser.<\/p>\n\n\n\n