{"id":42774,"date":"2026-05-14T15:16:56","date_gmt":"2026-05-14T15:16:56","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42774"},"modified":"2026-05-14T15:17:07","modified_gmt":"2026-05-14T15:17:07","slug":"alix-earle-teams-up-with-hawaiian-tropic-for-summer-2026-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/alix-earle-teams-up-with-hawaiian-tropic-for-summer-2026-campaign\/","title":{"rendered":"Alix Earle Teams Up With Hawaiian Tropic for Summer 2026 Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hawaiian Tropic is kicking off Summer 2026 with a campaign that turns sunscreen application into a full-on dance party, and Alix Earle is back to lead the charge for the second year running.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, built around a music video set to the Divinyls&#8217; iconic &#8220;I Touch Myself,&#8221; reimagines SPF application as a choreographed, confidence-boosting routine. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grammy-winning choreographer Robbie Blue created the moves, which double as suncare application steps. The video was shot in Los Angeles by director Aerin Moreno, who also helmed Earle&#8217;s 2025 <em>Tana Sutra<\/em> campaign with the brand. Creative agency BBH USA handled the campaign.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@alixearle\/video\/7639413652386237726\" data-video-id=\"7639413652386237726\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@alixearle\" href=\"https:\/\/www.tiktok.com\/@alixearle?refer=embed\">@alixearle<\/a> <p>touched myself and now i\u2019m glowing. highly recommend. @Hawaiian Tropic <a title=\"htpartner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/htpartner?refer=embed\">#HTpartner<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Alix Earle\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7639413684380502814?refer=embed\">\u266c original sound &#8211; Alix Earle<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The timing is no accident. Earle came off a standout run as a runner-up on <em>Dancing with the Stars<\/em> Season 33 and was just announced as one of four cover models for the 2026 <em>Sports Illustrated Swimsuit<\/em> Issue, a magazine Hawaiian Tropic is now officially partnering with as its exclusive suncare sponsor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outside of suncare, Earle recently invested in cocktail brand SIPMARGS alongside Sazerac, adding to her stakes in Poppi and GORGIE. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/robert-irwin-stars-in-columbia-sportswear-engineered-for-whatever-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Robert Irwin&#8217;s 2026 partnership with Columbia Sportswear<\/a>, Earle&#8217;s deal shows how personality-driven influencer talent is increasingly anchoring major seasonal brand campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hawaiian Tropic has a history of tapping digital-native talent. The brand previously worked with influencers <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bethany-mota\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bethany Mota<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/megan-nicole\/\" target=\"_blank\" rel=\"noreferrer noopener\">Megan Nicole<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/claudia-sulewski\/\" target=\"_blank\" rel=\"noreferrer noopener\">Claudia Sulewski<\/a> for its 2017 Silk Hydration Weightless launch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pivot to Earle, however, marks a sharper shift toward high-reach, personality-led campaigns. In the SPF space specifically, this kind of celebrity-fronted approach is becoming a playbook: <a href=\"https:\/\/bookingagentinfo.com\/news\/misty-copeland-fronts-merits-the-uniform-tinted-mineral-spf-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Misty Copeland&#8217;s recent partnership with Merit on its SPF launch<\/a> reflects the same trend of brands using credible, culturally resonant faces to destigmatize sun protection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign launches with a full music video, social media takeovers, and a dance tutorial co-led by Earle, Blue, and assistant choreographer Lucas Debiasi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is a masterclass in campaign continuity. Hawaiian Tropic didn&#8217;t just re-sign Alix Earle, they deepened the relationship by leaning into what made the first campaign work: her personality, her ability to make beauty feel fun, and her huge reach with Gen Z. The <em>Tana Sutra<\/em> campaign was already called the brand&#8217;s biggest ever in 2025. This one is engineered to top it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <em>Sports Illustrated Swimsuit<\/em> partnership is the real headline buried in the campaign release. For a brand that spent decades running its own swimsuit pageants, becoming the official suncare partner of the world&#8217;s most famous swimsuit publication is a full-circle cultural moment, and it signals Hawaiian Tropic is back in the mainstream in a serious way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The use of a &#8217;90s anthem as campaign soundtrack is also a deliberate move. &#8220;I Touch Myself&#8221; is both nostalgic and provocative, exactly the tone Hawaiian Tropic has always tried to own. Pairing it with a dance-as-application concept makes the product the entertainment, not just the sponsor of it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does turning SPF application into a viral dance trend actually change how younger consumers think about sun protection or is it just clever content? Alix Earle has invested in beverage brands and is reportedly launching a company in 2026. At what point does a brand like Hawaiian Tropic need to worry about her personal brand growing bigger than the campaign itself?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hawaiian Tropic is kicking off Summer 2026 with a campaign that turns sunscreen application into a full-on dance party, and Alix Earle is back to lead the charge for the second year running. The campaign, built around a music video set to the Divinyls&#8217; iconic &#8220;I Touch Myself,&#8221; reimagines SPF application as a choreographed, confidence-boosting [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,22,11],"tags":[],"class_list":["post-42774","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-digital","category-endorsements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alix Earle Teams Up With Hawaiian Tropic for Summer 2026 Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/alix-earle-teams-up-with-hawaiian-tropic-for-summer-2026-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alix Earle Teams Up With Hawaiian Tropic for Summer 2026 Campaign\" \/>\n<meta property=\"og:description\" content=\"Hawaiian Tropic is kicking off Summer 2026 with a campaign that turns sunscreen application into a full-on dance party, and Alix Earle is back to lead the charge for the second year running. 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