{"id":42766,"date":"2026-05-14T14:53:01","date_gmt":"2026-05-14T14:53:01","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42766"},"modified":"2026-05-14T14:53:17","modified_gmt":"2026-05-14T14:53:17","slug":"austin-butler-fronts-ysl-beautys-myslf-intense-fragrance-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/austin-butler-fronts-ysl-beautys-myslf-intense-fragrance-campaign\/","title":{"rendered":"Austin Butler Fronts YSL Beauty\u2019s MYSLF Intense Fragrance Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Austin Butler is back in the YSL chair. The <em>Elvis<\/em> star is the face of YSL Beauty&#8217;s newest fragrance, MYSLF Eau de Toilette Intense: a darker, warmer, more skin-close evolution of the original MYSLF scent, built around orange blossom, bergamot, and patchouli woods.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, titled <em>Dancing With MYSLF<\/em>, was shot in Mexico City under the direction of Romain Gavras, the French filmmaker behind music videos for <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/mia\/\" target=\"_blank\" rel=\"noreferrer noopener\">M.I.A.<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kanye-west\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kanye West<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jay-z\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jay-Z<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Set to a remix of <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/billy-idol\/\" target=\"_blank\" rel=\"noreferrer noopener\">Billy Idol&#8217;s<\/a> &#8220;Dancing With Myself,&#8221; the film follows Butler through a sun-drenched day: dressing post-workout, cruising to a dinner party, and dancing solo on rain-soaked streets and rooftops. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result trades in the brooding, cinematic energy typical of luxury fragrance campaigns for something looser and more joyful, Butler&#8217;s idea.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MYSLF EAU DE TOILETTE INTENSE | Campaign Film ft. Austin Butler\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qxIr63rNmCg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Butler has been the face of the MYSLF line since its 2023 launch, extending the partnership through the MYSLF Le Parfum and MYSLF ABSOLU campaigns. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YSL Beauty has a long history of bold ambassador casting: <a href=\"https:\/\/bookingagentinfo.com\/news\/dua-lipa-partners-with-ysl-beauty-for-loveshine-nude-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dua Lipa fronted the brand&#8217;s LOVESHINE Nude campaign<\/a>, while <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lenny-kravitz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lenny Kravitz<\/a> leads the Y fragrance line, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lil-nas-x\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lil Nas X<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/troye-sivan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Troye Sivan<\/a> have served as brand ambassadors for the house&#8217;s beauty range.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off set, Butler is gearing up for <em>Miami Vice &#8217;85<\/em>, a major Universal Pictures IMAX production co-starring Michael B. Jordan and directed by Joseph Kosinski, slated for 2027. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign launch comes as Butler, also a Cartier global ambassador, continues to position himself as one of Hollywood&#8217;s most bankable brand faces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a play that&#8217;s working across categories, much like <a href=\"https:\/\/bookingagentinfo.com\/news\/tom-holland-fronts-vuori-golf-inspired-spring-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Holland&#8217;s recent spring campaign for Vuori<\/a> showed how A-list actors are reshaping brand partnership expectations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Austin Butler isn&#8217;t just lending his face to YSL, he&#8217;s become the load-bearing pillar of an entire fragrance franchise. Three consecutive campaign cycles (MYSLF, Le Parfum, ABSOLU, and now Intense) is a rare level of brand loyalty in celebrity beauty deals, where faces typically rotate every year or two.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YSL is clearly betting that Butler&#8217;s evolving cool-guy mystique, now boosted by the buzz around <em>Miami Vice &#8217;85<\/em>, keeps the MYSLF line culturally relevant with both millennial and Gen Z audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The playful &#8220;Dancing With MYSLF&#8221; creative direction is also a signal worth noting: luxury fragrance is quietly moving away from moody, aspirational distance toward relatable joy and authenticity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Butler dancing solo through Mexico City feels less like a cologne ad and more like a lifestyle film, and that intentional blurring is exactly what brands need to cut through a scroll-heavy world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is Austin Butler building a luxury brand empire that could outlast his acting career peaks? Does the shift to playful, dance-forward campaign storytelling signal a new era for luxury fragrance marketing overall?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Austin Butler is back in the YSL chair. The Elvis star is the face of YSL Beauty&#8217;s newest fragrance, MYSLF Eau de Toilette Intense: a darker, warmer, more skin-close evolution of the original MYSLF scent, built around orange blossom, bergamot, and patchouli woods. The campaign, titled Dancing With MYSLF, was shot in Mexico City under [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,14,11,17],"tags":[],"class_list":["post-42766","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Austin Butler Fronts YSL Beauty\u2019s MYSLF Intense Fragrance Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/austin-butler-fronts-ysl-beautys-myslf-intense-fragrance-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Austin Butler Fronts YSL Beauty\u2019s MYSLF Intense Fragrance Campaign\" \/>\n<meta property=\"og:description\" content=\"Austin Butler is back in the YSL chair. The Elvis star is the face of YSL Beauty&#8217;s newest fragrance, MYSLF Eau de Toilette Intense: a darker, warmer, more skin-close evolution of the original MYSLF scent, built around orange blossom, bergamot, and patchouli woods. 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The Elvis star is the face of YSL Beauty&#8217;s newest fragrance, MYSLF Eau de Toilette Intense: a darker, warmer, more skin-close evolution of the original MYSLF scent, built around orange blossom, bergamot, and patchouli woods. The campaign, titled Dancing With MYSLF, was shot in Mexico City under [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/austin-butler-fronts-ysl-beautys-myslf-intense-fragrance-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-14T14:53:01+00:00","article_modified_time":"2026-05-14T14:53:17+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/austin-butler-fronts-ysl-beautys-myslf-intense-fragrance-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/austin-butler-fronts-ysl-beautys-myslf-intense-fragrance-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Austin Butler Fronts YSL Beauty\u2019s MYSLF Intense Fragrance Campaign","datePublished":"2026-05-14T14:53:01+00:00","dateModified":"2026-05-14T14:53:17+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/austin-butler-fronts-ysl-beautys-myslf-intense-fragrance-campaign\/"},"wordCount":472,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Brand Ambassador","Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/austin-butler-fronts-ysl-beautys-myslf-intense-fragrance-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/austin-butler-fronts-ysl-beautys-myslf-intense-fragrance-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/austin-butler-fronts-ysl-beautys-myslf-intense-fragrance-campaign\/","name":"Austin Butler Fronts YSL Beauty\u2019s MYSLF Intense Fragrance Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-14T14:53:01+00:00","dateModified":"2026-05-14T14:53:17+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/austin-butler-fronts-ysl-beautys-myslf-intense-fragrance-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/austin-butler-fronts-ysl-beautys-myslf-intense-fragrance-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/austin-butler-fronts-ysl-beautys-myslf-intense-fragrance-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Austin Butler Fronts YSL Beauty\u2019s MYSLF Intense Fragrance Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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