{"id":42751,"date":"2026-05-13T15:55:18","date_gmt":"2026-05-13T15:55:18","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42751"},"modified":"2026-05-13T15:55:31","modified_gmt":"2026-05-13T15:55:31","slug":"personal-trainer-signs-with-pitch-smith-for-global-representation-excluding-netherlands","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/personal-trainer-signs-with-pitch-smith-for-global-representation-excluding-netherlands\/","title":{"rendered":"Personal Trainer Signs With Pitch &#038; Smith For Global Representation Excluding Netherlands"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Personal Trainer, the Amsterdam indie rock collective built around frontman and songwriter Willem Smit, has signed with Pitch &amp; Smith for global live touring representation, excluding the Netherlands. Agent Paul McGivern will lead the relationship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The band has steadily built one of the most electrifying live reputations in indie rock, including a landmark 24-hour performance at Amsterdam&#8217;s Paradiso and festival appearances at SXSW, Eurosonic, End of the Road, Wilderness, The Great Escape, Best Kept Secret, and Green Man.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In December 2023, they inked a deal with Bella Union, releasing their critically praised sophomore LP <em>Still Willing<\/em> in August 2024. The band is currently in the studio working on new music for 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This type of split-territory arrangement has become increasingly common in the industry, similar to how <a href=\"https:\/\/bookingagentinfo.com\/news\/aggie-miller-signs-with-high-road-touring-for-worldwide-representation-excluding-eu-uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aggie Miller recently signed with High Road Touring for worldwide representation<\/a> excluding EU\/UK and how <a href=\"https:\/\/bookingagentinfo.com\/news\/sex-mex-signs-with-tour-peachy-for-worldwide-representation-excluding-europe-uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sex Mex struck a global deal with Tour Peachy<\/a> while carving out Europe and the UK.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paul McGivern returned to Pitch &amp; Smith in early 2025 following the wind-down of PlayBook Artists, the agency he co-founded in 2021 alongside Eleanor McGuinness and Nikita Lavrinenko. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 2007 and headquartered in Stockholm, Pitch &amp; Smith represents artists across Europe, the UK, Asia, and Australasia. McGivern&#8217;s current P&amp;S roster includes Stars and Chastity Belt. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personal Trainer continues with Friendly Fire for Netherlands representation and remains with End of the Road for management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personal Trainer&#8217;s move to Pitch &amp; Smith is a significant upgrade in global live infrastructure for a band rapidly outgrowing mid-sized venues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With <em>Still Willing<\/em> proving they have serious crossover appeal and new music reportedly in the works, landing with an established European agency and a well-connected returning agent like Paul McGivern signals real ambition for the next phase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retaining Friendly Fire in the Netherlands keeps the home-market relationship intact, smart, given how rooted Personal Trainer are in the Dutch scene. For Pitch &amp; Smith, this is another strong addition as McGivern rebuilds his roster post-PlayBook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With new music on the way and a bigger booking agency behind them, could Personal Trainer finally make the leap to headline festival slots outside the Netherlands? Is retaining separate local representation for the Netherlands a model more European artists should adopt as their careers go global?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personal Trainer, the Amsterdam indie rock collective built around frontman and songwriter Willem Smit, has signed with Pitch &amp; Smith for global live touring representation, excluding the Netherlands. Agent Paul McGivern will lead the relationship. The band has steadily built one of the most electrifying live reputations in indie rock, including a landmark 24-hour performance [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,18,10,34],"tags":[],"class_list":["post-42751","post","type-post","status-publish","format-standard","hentry","category-agency-signing","category-music","category-new-signings","category-rock"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personal Trainer Signs With Pitch &amp; Smith For Global Representation Excluding Netherlands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/personal-trainer-signs-with-pitch-smith-for-global-representation-excluding-netherlands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal Trainer Signs With Pitch &amp; Smith For Global Representation Excluding Netherlands\" \/>\n<meta property=\"og:description\" content=\"Personal Trainer, the Amsterdam indie rock collective built around frontman and songwriter Willem Smit, has signed with Pitch &amp; Smith for global live touring representation, excluding the Netherlands. Agent Paul McGivern will lead the relationship. 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Agent Paul McGivern will lead the relationship. The band has steadily built one of the most electrifying live reputations in indie rock, including a landmark 24-hour performance [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/personal-trainer-signs-with-pitch-smith-for-global-representation-excluding-netherlands\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-13T15:55:18+00:00","article_modified_time":"2026-05-13T15:55:31+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/personal-trainer-signs-with-pitch-smith-for-global-representation-excluding-netherlands\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/personal-trainer-signs-with-pitch-smith-for-global-representation-excluding-netherlands\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Personal Trainer Signs With Pitch &#038; 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