{"id":42707,"date":"2026-05-13T08:10:45","date_gmt":"2026-05-13T08:10:45","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42707"},"modified":"2026-05-13T08:10:57","modified_gmt":"2026-05-13T08:10:57","slug":"flo-teams-up-with-liquid-i-v-for-nostalgia-fueled-say-yes-summer-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-liquid-i-v-for-nostalgia-fueled-say-yes-summer-campaign\/","title":{"rendered":"FLO Teams Up With Liquid I.V. for Nostalgia-Fueled \u201cSay Yes\u201d Summer Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Liquid I.V., the Unilever-owned hydration brand, has tapped London R&amp;B trio FLO for its 2026 &#8220;Say Yes&#8221; summer campaign, and this one goes well beyond a TV spot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 30-second ad finds the group unable to get up and dance at a sweltering outdoor wedding due to heat and dehydration. Member Stella Quaresma grabs a few Liquid I.V. packets, passes them around, and the trio is back on the dance floor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CMO Stacey Andrade-Wells said the campaign was designed to tap into summer&#8217;s nostalgia, joy, and excitement without being preachy about the science behind hydration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal also includes an exclusive: Liquid I.V. will release FLO&#8217;s new single &#8220;Remedied&#8221; ahead of their second studio album, <em>Therapy at the Club<\/em>, scheduled for July 2026. The album&#8217;s lead single &#8220;Leak It,&#8221; released in March 2026, entered the UK Singles Chart and earned FLO their first-ever MOBO Award for Best R&amp;B\/Soul Act. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The group is also confirmed for BBC Radio 1&#8217;s Big Weekend and is booked for this year&#8217;s Lollapalooza in Chicago, the same festival Liquid I.V. is activating at.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is consistent with a pattern FLO is building in brand partnerships, choosing deals with clear lifestyle alignment. Just last week, <a href=\"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-meller-for-y2k-inspired-sunglasses-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">FLO teamed up with Meller for a Y2K-inspired sunglasses campaign<\/a>, and they previously landed a Crocs ambassador deal in 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This marks Liquid I.V.&#8217;s second musician partnership of 2026, following its Super Bowl campaign with KPop Demon Hunters star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ejae\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ejae<\/a> earlier in the year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand has also previously sponsored music festivals, F1 races, and <em>The Summer I Turned Pretty<\/em>, with a presence at the Miami and Las Vegas F1 Grand Prix, as well as an LAFC sponsorship. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;Say Yes&#8221; spot will run on linear TV, streaming, and social, supported by a fleet of hydro trucks offering samples at events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership is smarter than it looks on the surface. Liquid I.V. isn&#8217;t just putting FLO in a summer ad, they&#8217;re weaving themselves into the group&#8217;s album rollout by exclusively releasing a single ahead of the full drop. That turns a campaign into a cultural moment, giving the brand real music credibility rather than borrowed aesthetics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andrade-Wells explained the strategy clearly: the brand&#8217;s festival footprint, where heat and dancing accelerate dehydration, makes musicians a more natural fit than traditional athletes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FLO, whose nostalgic 90s\/Y2K-adjacent sound already resonates with the same consumer Liquid I.V. is chasing, makes this feel earned rather than transactional. And with the brand doubling down on Lollapalooza, a festival FLO is also booked at, the campaign has legs beyond the screen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For FLO, it&#8217;s another step in a deliberate pattern: fashion (Meller), lifestyle footwear (Crocs), and now wellness\/lifestyle. They&#8217;re building a brand portfolio that mirrors their aesthetic, not just endorsing, but integrating.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does exclusively releasing FLO&#8217;s single through a hydration brand set a new benchmark for how health and wellness brands can integrate into artist rollout strategies? Is Liquid I.V.&#8217;s music-first strategy, avoiding pro athletes in favor of musicians, a sustainable differentiator or a niche play?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Liquid I.V., the Unilever-owned hydration brand, has tapped London R&amp;B trio FLO for its 2026 &#8220;Say Yes&#8221; summer campaign, and this one goes well beyond a TV spot. The 30-second ad finds the group unable to get up and dance at a sweltering outdoor wedding due to heat and dehydration. Member Stella Quaresma grabs a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,18],"tags":[],"class_list":["post-42707","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FLO Teams Up With Liquid I.V. for Nostalgia-Fueled \u201cSay Yes\u201d Summer Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-liquid-i-v-for-nostalgia-fueled-say-yes-summer-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FLO Teams Up With Liquid I.V. for Nostalgia-Fueled \u201cSay Yes\u201d Summer Campaign\" \/>\n<meta property=\"og:description\" content=\"Liquid I.V., the Unilever-owned hydration brand, has tapped London R&amp;B trio FLO for its 2026 &#8220;Say Yes&#8221; summer campaign, and this one goes well beyond a TV spot. The 30-second ad finds the group unable to get up and dance at a sweltering outdoor wedding due to heat and dehydration. Member Stella Quaresma grabs a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-liquid-i-v-for-nostalgia-fueled-say-yes-summer-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-13T08:10:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T08:10:57+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FLO Teams Up With Liquid I.V. for Nostalgia-Fueled \u201cSay Yes\u201d Summer Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-liquid-i-v-for-nostalgia-fueled-say-yes-summer-campaign\/","og_locale":"en_US","og_type":"article","og_title":"FLO Teams Up With Liquid I.V. for Nostalgia-Fueled \u201cSay Yes\u201d Summer Campaign","og_description":"Liquid I.V., the Unilever-owned hydration brand, has tapped London R&amp;B trio FLO for its 2026 &#8220;Say Yes&#8221; summer campaign, and this one goes well beyond a TV spot. The 30-second ad finds the group unable to get up and dance at a sweltering outdoor wedding due to heat and dehydration. Member Stella Quaresma grabs a [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-liquid-i-v-for-nostalgia-fueled-say-yes-summer-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-13T08:10:45+00:00","article_modified_time":"2026-05-13T08:10:57+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-liquid-i-v-for-nostalgia-fueled-say-yes-summer-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-liquid-i-v-for-nostalgia-fueled-say-yes-summer-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"FLO Teams Up With Liquid I.V. for Nostalgia-Fueled \u201cSay Yes\u201d Summer Campaign","datePublished":"2026-05-13T08:10:45+00:00","dateModified":"2026-05-13T08:10:57+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-liquid-i-v-for-nostalgia-fueled-say-yes-summer-campaign\/"},"wordCount":537,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-liquid-i-v-for-nostalgia-fueled-say-yes-summer-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-liquid-i-v-for-nostalgia-fueled-say-yes-summer-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-liquid-i-v-for-nostalgia-fueled-say-yes-summer-campaign\/","name":"FLO Teams Up With Liquid I.V. for Nostalgia-Fueled \u201cSay Yes\u201d Summer Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-13T08:10:45+00:00","dateModified":"2026-05-13T08:10:57+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-liquid-i-v-for-nostalgia-fueled-say-yes-summer-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-liquid-i-v-for-nostalgia-fueled-say-yes-summer-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-liquid-i-v-for-nostalgia-fueled-say-yes-summer-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"FLO Teams Up With Liquid I.V. for Nostalgia-Fueled \u201cSay Yes\u201d Summer Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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