{"id":42699,"date":"2026-05-13T06:53:47","date_gmt":"2026-05-13T06:53:47","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42699"},"modified":"2026-05-13T06:53:58","modified_gmt":"2026-05-13T06:53:58","slug":"kylie-jenner-unveils-kylie-cosmetics-hydrating-lip-essentials-collection","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-unveils-kylie-cosmetics-hydrating-lip-essentials-collection\/","title":{"rendered":"Kylie Jenner Unveils Kylie Cosmetics Hydrating Lip Essentials Collection"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kylie Jenner fronted Kylie Cosmetics&#8217; new Hydrating Lip Essentials campaign, appearing in a black-and-white wet-look photo that spotlighted the collection&#8217;s two new products: the Coconut Water Lip Stain and Cloud Balm. Both products dropped on May 11 on KylieCosmetics.com and at Ulta Beauty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Coconut Water Lip Stain is formulated with coconut water and glycerin, delivering up to 24 hours of moisture in five shades: Blossom (coral rose), Butterscotch (rose brown), Cherry Burst (warm red), Pink Taffy (cool pink), and Sugar Cone (warm nude).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Cloud Balm provides instant hydration and doubles as a daily lip mask, with 100% of users in testing reporting a &#8220;your lips but better&#8221; result. Both products are vegan, cruelty-free, and paraben-free.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@kyliecosmetics\/video\/7638677127893650702\" data-video-id=\"7638677127893650702\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@kyliecosmetics\" href=\"https:\/\/www.tiktok.com\/@kyliecosmetics?refer=embed\">@kyliecosmetics<\/a> <p>live laugh love cloud balm \u2601\ufe0f now available at kyliecosmetics.com and @Ulta Beauty! <\/p> <a target=\"_blank\" title=\"\u266c \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u0437\u0432\u0443\u043a - mils\" href=\"https:\/\/www.tiktok.com\/music\/\u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0439-\u0437\u0432\u0443\u043a-7617974627557559047?refer=embed\">\u266c \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u0437\u0432\u0443\u043a &#8211; mils<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This launch builds directly on Kylie&#8217;s long-standing ties to her own brand, a relationship that goes back to 2015 when she founded Kylie Cosmetics. In February 2026, the brand also collaborated with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kourtney-kardashian\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kourtney Kardashian<\/a> Barker&#8217;s wellness brand Lemme on the Lemme x Kylie Cosmetics Skin Glaze Gummies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond her own brands, Jenner&#8217;s recent endorsements include Alo, which kicked off in October 2025, and a long-standing relationship with Balmain dating back to July 2017. On the fashion side, Khy, Jenner&#8217;s own fashion label, <a href=\"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-unveils-new-khy-collection-inspired-by-los-angeles\/\" target=\"_blank\" rel=\"noreferrer noopener\">launched its Born in LA debut collection<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Hydrating Lip Essentials collection is limited-edition, and a free glass water bottle is included with purchases of $55 or more through May 17, 2026. Jenner is managed by her mother, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kris-jenner\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kris Jenner<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kylie Jenner isn&#8217;t just putting her face on a product here, she&#8217;s deepening her grip on the skincare-meets-makeup category that&#8217;s driving the biggest beauty trends of 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Hydrating Lip Essentials collection leans into a smart pivot: consumers today aren&#8217;t choosing between lip color and lip care, they want both in the same product. By pricing the Coconut Water Lip Stain at $24 and the Cloud Balm at $21, Kylie keeps the collection accessible while still aspirational.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Launching alongside a limited-time freebie gift and a summer-ready campaign visual? That&#8217;s a brand that knows exactly how to move product fast. The Ulta Beauty partnership also keeps growing the brand&#8217;s footprint well beyond direct-to-consumer, signaling that Kylie Cosmetics is playing a long retail game.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the growing demand for skincare-hybrid lip products, could this collection push other celebrity beauty brands to rethink their lip lineups? Is Kylie Cosmetics&#8217; continued pivot to &#8220;skincare-rich&#8221; formulas a sign of where the brand is permanently headed, or just a seasonal strategy?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kylie Jenner fronted Kylie Cosmetics&#8217; new Hydrating Lip Essentials campaign, appearing in a black-and-white wet-look photo that spotlighted the collection&#8217;s two new products: the Coconut Water Lip Stain and Cloud Balm. Both products dropped on May 11 on KylieCosmetics.com and at Ulta Beauty. The Coconut Water Lip Stain is formulated with coconut water and glycerin, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,11,17],"tags":[],"class_list":["post-42699","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kylie Jenner Unveils Kylie Cosmetics Hydrating Lip Essentials Collection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-unveils-kylie-cosmetics-hydrating-lip-essentials-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kylie Jenner Unveils Kylie Cosmetics Hydrating Lip Essentials Collection\" \/>\n<meta property=\"og:description\" content=\"Kylie Jenner fronted Kylie Cosmetics&#8217; new Hydrating Lip Essentials campaign, appearing in a black-and-white wet-look photo that spotlighted the collection&#8217;s two new products: the Coconut Water Lip Stain and Cloud Balm. Both products dropped on May 11 on KylieCosmetics.com and at Ulta Beauty. 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Both products dropped on May 11 on KylieCosmetics.com and at Ulta Beauty. The Coconut Water Lip Stain is formulated with coconut water and glycerin, [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-unveils-kylie-cosmetics-hydrating-lip-essentials-collection\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-13T06:53:47+00:00","article_modified_time":"2026-05-13T06:53:58+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-unveils-kylie-cosmetics-hydrating-lip-essentials-collection\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-unveils-kylie-cosmetics-hydrating-lip-essentials-collection\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Kylie Jenner Unveils Kylie Cosmetics Hydrating Lip Essentials Collection","datePublished":"2026-05-13T06:53:47+00:00","dateModified":"2026-05-13T06:53:58+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-unveils-kylie-cosmetics-hydrating-lip-essentials-collection\/"},"wordCount":419,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/kylie-jenner-unveils-kylie-cosmetics-hydrating-lip-essentials-collection\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-unveils-kylie-cosmetics-hydrating-lip-essentials-collection\/","url":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-unveils-kylie-cosmetics-hydrating-lip-essentials-collection\/","name":"Kylie Jenner Unveils Kylie Cosmetics Hydrating Lip Essentials Collection","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-13T06:53:47+00:00","dateModified":"2026-05-13T06:53:58+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-unveils-kylie-cosmetics-hydrating-lip-essentials-collection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/kylie-jenner-unveils-kylie-cosmetics-hydrating-lip-essentials-collection\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-unveils-kylie-cosmetics-hydrating-lip-essentials-collection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Kylie Jenner Unveils Kylie Cosmetics Hydrating Lip Essentials Collection"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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