{"id":42675,"date":"2026-05-13T03:22:53","date_gmt":"2026-05-13T03:22:53","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42675"},"modified":"2026-05-13T03:23:06","modified_gmt":"2026-05-13T03:23:06","slug":"charli-xcx-named-first-ever-global-brand-ambassador-for-nothing","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-named-first-ever-global-brand-ambassador-for-nothing\/","title":{"rendered":"Charli XCX Named First-Ever Global Brand Ambassador for Nothing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Charli XCX just made history in tech. On May 12, 2026, London-based consumer tech brand Nothing announced the <em>BRAT<\/em> star as its first-ever Global Brand Ambassador, and its newest shareholder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The news follows the release of Charli&#8217;s new single &#8220;Rock Music,&#8221; her highly anticipated follow-up to her multi-award-winning 2024 album <em>BRAT<\/em>, which swept three Grammy Awards in 2025. She is also booked to headline Outside Lands, Reading Festival, and Leeds Festival later this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration kicks off with a global campaign titled <em>NOTHING (CHARLI XCX)<\/em>, shot in London by Aidan Zamiri, spotlighting Nothing&#8217;s Headphone (a) and its 135-hour battery life through a visual of Charli wearing the headphones for five straight days.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"NOTHING (CHARLI XCX)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HJNxPrXOdXU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nothing CEO Carl Pei had a clear vision: &#8220;The tech industry has spent a decade making everything quieter, more minimal, more monotonous. Charli has spent her career going the other way in pop. We want Nothing to feel more like that.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Charli joins Nothing&#8217;s growing roster of cultural shareholders, including The Weeknd, Casey Neistat, and Swedish House Mafia. This is Charli&#8217;s first known partnership with Nothing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the brand side, Nothing has leaned heavily on the creative community since its founding in 2020, with shareholder-style relationships being its signature model rather than conventional celebrity campaigns, making Charli&#8217;s appointment as a formal ambassador a first and a meaningful escalation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Charli, this adds to a strong recent endorsements run. She fronted Acne Studios&#8217; Spring\/Summer 2025 campaign, starred in Saint Laurent&#8217;s Spring\/Summer 2026 collection, and appeared in a <a href=\"https:\/\/bookingagentinfo.com\/news\/charli-xcx-stars-in-teaser-for-poppis-super-bowl-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Poppi Super Bowl teaser<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This Nothing deal, however, goes further than any of them, it comes with equity. Similarly, when <a href=\"https:\/\/bookingagentinfo.com\/news\/millie-bobby-brown-named-global-brand-ambassador-for-brita\/\" target=\"_blank\" rel=\"noreferrer noopener\">Millie Bobby Brown was named Global Brand Ambassador for Brita<\/a>, that deal also spotlighted how brands are looking for deep, identity-aligned celebrity partnerships rather than surface-level endorsements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 2020, Nothing has surpassed $2B in lifetime revenue and a $1.3B valuation, positioning itself as the fastest-growing smartphone and consumer tech brand on the planet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is a blueprint for how brand partnerships are evolving. Charli XCX isn&#8217;t just putting her face on a product, she&#8217;s a co-owner with a genuine stake in what Nothing builds next. That&#8217;s a completely different kind of influence, and it raises the credibility bar significantly. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Nothing, this is its boldest cultural play yet. The brand has always recruited creative investors, but making Charli its <em>first<\/em> formal ambassador signals they&#8217;re ready to go mainstream without losing their edge. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing is also sharp, dropping alongside her new single &#8220;Rock Music&#8221; means the campaign slots neatly into her current moment, not just her legacy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does taking an equity stake make Charli XCX more or less believable as a spokesperson for Nothing&#8217;s products? Could this deal inspire other tech companies to pursue equity-based ambassador models rather than traditional paid endorsements?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Charli XCX just made history in tech. On May 12, 2026, London-based consumer tech brand Nothing announced the BRAT star as its first-ever Global Brand Ambassador, and its newest shareholder. The news follows the release of Charli&#8217;s new single &#8220;Rock Music,&#8221; her highly anticipated follow-up to her multi-award-winning 2024 album BRAT, which swept three Grammy [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11,17,13,18],"tags":[],"class_list":["post-42675","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-endorsements","category-film-tv","category-investments","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Charli XCX Named First-Ever Global Brand Ambassador for Nothing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/charli-xcx-named-first-ever-global-brand-ambassador-for-nothing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Charli XCX Named First-Ever Global Brand Ambassador for Nothing\" \/>\n<meta property=\"og:description\" content=\"Charli XCX just made history in tech. On May 12, 2026, London-based consumer tech brand Nothing announced the BRAT star as its first-ever Global Brand Ambassador, and its newest shareholder. The news follows the release of Charli&#8217;s new single &#8220;Rock Music,&#8221; her highly anticipated follow-up to her multi-award-winning 2024 album BRAT, which swept three Grammy [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/charli-xcx-named-first-ever-global-brand-ambassador-for-nothing\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-13T03:22:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T03:23:06+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Charli XCX Named First-Ever Global Brand Ambassador for Nothing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-named-first-ever-global-brand-ambassador-for-nothing\/","og_locale":"en_US","og_type":"article","og_title":"Charli XCX Named First-Ever Global Brand Ambassador for Nothing","og_description":"Charli XCX just made history in tech. On May 12, 2026, London-based consumer tech brand Nothing announced the BRAT star as its first-ever Global Brand Ambassador, and its newest shareholder. The news follows the release of Charli&#8217;s new single &#8220;Rock Music,&#8221; her highly anticipated follow-up to her multi-award-winning 2024 album BRAT, which swept three Grammy [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-named-first-ever-global-brand-ambassador-for-nothing\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-13T03:22:53+00:00","article_modified_time":"2026-05-13T03:23:06+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-named-first-ever-global-brand-ambassador-for-nothing\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-named-first-ever-global-brand-ambassador-for-nothing\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Charli XCX Named First-Ever Global Brand Ambassador for Nothing","datePublished":"2026-05-13T03:22:53+00:00","dateModified":"2026-05-13T03:23:06+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-named-first-ever-global-brand-ambassador-for-nothing\/"},"wordCount":485,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Endorsement Deals","Film\/TV","Investments","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/charli-xcx-named-first-ever-global-brand-ambassador-for-nothing\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-named-first-ever-global-brand-ambassador-for-nothing\/","url":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-named-first-ever-global-brand-ambassador-for-nothing\/","name":"Charli XCX Named First-Ever Global Brand Ambassador for Nothing","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-13T03:22:53+00:00","dateModified":"2026-05-13T03:23:06+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-named-first-ever-global-brand-ambassador-for-nothing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/charli-xcx-named-first-ever-global-brand-ambassador-for-nothing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/charli-xcx-named-first-ever-global-brand-ambassador-for-nothing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Charli XCX Named First-Ever Global Brand Ambassador for Nothing"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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