{"id":42658,"date":"2026-05-12T19:54:12","date_gmt":"2026-05-12T19:54:12","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42658"},"modified":"2026-05-12T19:54:25","modified_gmt":"2026-05-12T19:54:25","slug":"princeton-perez-signs-with-buchwald-for-representation","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/princeton-perez-signs-with-buchwald-for-representation\/","title":{"rendered":"Princeton Perez Signs With Buchwald For Representation"},"content":{"rendered":"\n

Princeton Perez has signed with Buchwald for digital representation. Agent Roc\u00edo Meza will handle him in the U.S.<\/p>\n\n\n\n

The Downey, California native is best known as a founding member of boy band Mindless Behavior<\/a>, which was signed to Interscope Records and toured alongside Justin Bieber<\/a>, Backstreet Boys<\/a>, and Janet Jackson<\/a>. <\/p>\n\n\n\n

After the group disbanded in 2017, Perez went independent, releasing music through UnitedMasters and building his solo brand organically on social media. He currently holds close to 934K Instagram followers and over 972K TikTok followers, with 26 million TikTok likes.<\/p>\n\n\n\n

In October 2025, Perez dropped Lost In A Daze<\/em>, a six-track EP blending R&B, pop, and house-influenced sounds. The project, his most introspective release yet, was supported by intimate listening parties across California and a performance video for “All To Myself,” released in December 2025.<\/p>\n\n\n\n

The signing fits squarely into Buchwald’s expanding digital push. The agency, now led by CEO Julia Buchwald<\/a>, recently launched Buchwald Creators under VP Max Nagler and has been actively growing its creator and digital roster.<\/p>\n\n\n\n

Earlier signings in the same space include Agustina Palma<\/a>, who signed with Buchwald for U.S. representation<\/a>, and actress Ana de la Reguera<\/a>, who also came aboard the agency<\/a> in a similar move reflecting Buchwald’s broadening Latin and multicultural talent strategy.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

This move says a lot, both about Princeton Perez’s trajectory and Buchwald’s ambitions. Perez has quietly cultivated one of the most loyal fanbases in the digital creator space, built almost entirely without a traditional label or agency behind him.<\/p>\n\n\n\n

Signing with Buchwald for digital representation is a smart infrastructure play: he gets access to brand partnerships, campaign strategy, and deal-making muscle while keeping the creative independence that’s defined his solo era.<\/p>\n\n\n\n

For Buchwald, Perez is exactly the type of client their growing creator division is designed for, someone who straddles the line between artist, influencer, and entertainer, with a proven audience and a career in active transition.<\/p>\n\n\n\n

Could a major brand partnership deal be coming for Perez, given his music-meets-creator-economy positioning? Is Buchwald positioning itself to be the go-to agency for Latin and multicultural digital talent, based on its recent signing patterns?<\/p>\n","protected":false},"excerpt":{"rendered":"

Princeton Perez has signed with Buchwald for digital representation. Agent Roc\u00edo Meza will handle him in the U.S. The Downey, California native is best known as a founding member of boy band Mindless Behavior, which was signed to Interscope Records and toured alongside Justin Bieber, Backstreet Boys, and Janet Jackson. After the group disbanded in […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,17,18,10],"tags":[],"class_list":["post-42658","post","type-post","status-publish","format-standard","hentry","category-agency-signing","category-film-tv","category-music","category-new-signings"],"acf":[],"yoast_head":"\nPrinceton Perez Signs With Buchwald For Representation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/princeton-perez-signs-with-buchwald-for-representation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Princeton Perez Signs With Buchwald For Representation\" \/>\n<meta property=\"og:description\" content=\"Princeton Perez has signed with Buchwald for digital representation. Agent Roc\u00edo Meza will handle him in the U.S. The Downey, California native is best known as a founding member of boy band Mindless Behavior, which was signed to Interscope Records and toured alongside Justin Bieber, Backstreet Boys, and Janet Jackson. 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