{"id":42645,"date":"2026-05-12T16:31:50","date_gmt":"2026-05-12T16:31:50","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42645"},"modified":"2026-05-12T16:32:00","modified_gmt":"2026-05-12T16:32:00","slug":"apple-martin-fronts-chloe-beachside-summer-2026-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/apple-martin-fronts-chloe-beachside-summer-2026-campaign\/","title":{"rendered":"Apple Martin Fronts Chlo\u00e9 Beachside Summer 2026 Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Apple Martin is the new face of Chlo\u00e9&#8217;s <em>\u00e0 la Plage<\/em> Summer 2026 campaign. The 21-year-old, daughter of Gwyneth Paltrow and Chris Martin of <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/coldplay\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coldplay<\/a> was captured by photographer David Sims against an imaginary shoreline where giant shells jut dramatically out of the sand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creative director Chemena Kamali described the campaign as an ode to a surreal summer fantasy, calling Martin a natural fit for the dreamlike, poetic feeling the collection aims to evoke.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Martin wears airy dresses, broderie anglaise blouses, a parrot-and-hibiscus-print swimsuit, raffia handbags, and jelly mules from the capsule, which is exclusive to resort boutiques, Chlo\u00e9 stores, and online. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Chlo\u00e9 \u00e0 la Plage 2026 \u2014 Apple Martin in a Surreal Summer Fantasy | Campaign Film\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/R9MnvvM1jCo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The <em>\u00e0 la Plage<\/em> line, introduced by Kamali last year, previously starred Claudia Schiffer in its debut campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is Martin&#8217;s first Chlo\u00e9 campaign. She has previously fronted campaigns for Self-Portrait and GapStudio. the latter alongside her mother, who has been busy on her own brand-building front, recently <a href=\"https:\/\/bookingagentinfo.com\/news\/gwyneth-paltrow-expands-goop-kitchen-to-nyc-with-culture-driven-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">expanding Goop Kitchen to NYC with a culture-driven campaign<\/a>. Martin made her society debut at the Le Bal des D\u00e9butantes in Paris in 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chlo\u00e9&#8217;s pivot to high-profile summer campaign faces capitalizes on booming post-pandemic tourism and the growing appeal of European resort fashion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This mirrors a wider luxury industry trend, similar to how <a href=\"https:\/\/bookingagentinfo.com\/news\/sombr-stars-in-pre-fall-2026-campaign-for-valentino\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sombr recently starred in Valentino&#8217;s Pre-Fall 2026 campaign<\/a>, luxury houses are increasingly betting on fresh, culturally resonant faces to anchor seasonal capsule collections.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple Martin isn&#8217;t just riding her parents&#8217; fame, she&#8217;s building a real fashion r\u00e9sum\u00e9 fast. Landing a Chlo\u00e9 campaign at 21, just two years after her society debut, is a serious milestone. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Chlo\u00e9, casting Martin reflects a deliberate strategy: pairing the <em>\u00e0 la Plage<\/em> capsule with faces that feel sun-kissed, youthful, and aspirational without being predictable. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Claudia Schiffer last year brought legacy glamour; Martin brings a newer generation&#8217;s organic cool. Together, the two choices paint a clear picture of how Chemena Kamali wants to position the line, timeless yet fresh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is Apple Martin on track to become a genuine fashion industry force, or is this still largely powered by name recognition? What does this deal signal for other celebrity offspring looking to break into fashion on their own terms?<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Apple Martin is the new face of Chlo\u00e9&#8217;s \u00e0 la Plage Summer 2026 campaign. The 21-year-old, daughter of Gwyneth Paltrow and Chris Martin of Coldplay was captured by photographer David Sims against an imaginary shoreline where giant shells jut dramatically out of the sand. Creative director Chemena Kamali described the campaign as an ode to [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,18,34],"tags":[],"class_list":["post-42645","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-music","category-rock"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple Martin Fronts Chlo\u00e9 Beachside Summer 2026 Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/apple-martin-fronts-chloe-beachside-summer-2026-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Martin Fronts Chlo\u00e9 Beachside Summer 2026 Campaign\" \/>\n<meta property=\"og:description\" content=\"Apple Martin is the new face of Chlo\u00e9&#8217;s \u00e0 la Plage Summer 2026 campaign. The 21-year-old, daughter of Gwyneth Paltrow and Chris Martin of Coldplay was captured by photographer David Sims against an imaginary shoreline where giant shells jut dramatically out of the sand. Creative director Chemena Kamali described the campaign as an ode to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/apple-martin-fronts-chloe-beachside-summer-2026-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T16:31:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T16:32:00+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple Martin Fronts Chlo\u00e9 Beachside Summer 2026 Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/apple-martin-fronts-chloe-beachside-summer-2026-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Apple Martin Fronts Chlo\u00e9 Beachside Summer 2026 Campaign","og_description":"Apple Martin is the new face of Chlo\u00e9&#8217;s \u00e0 la Plage Summer 2026 campaign. The 21-year-old, daughter of Gwyneth Paltrow and Chris Martin of Coldplay was captured by photographer David Sims against an imaginary shoreline where giant shells jut dramatically out of the sand. 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Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/42645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=42645"}],"version-history":[{"count":3,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/42645\/revisions"}],"predecessor-version":[{"id":42648,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/42645\/revisions\/42648"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=42645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=42645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=42645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}