{"id":42634,"date":"2026-05-12T15:52:52","date_gmt":"2026-05-12T15:52:52","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42634"},"modified":"2026-05-12T15:53:10","modified_gmt":"2026-05-12T15:53:10","slug":"amine-sydney-mclaughlin-levrone-darius-garland-star-in-new-balance-grey-days-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/amine-sydney-mclaughlin-levrone-darius-garland-star-in-new-balance-grey-days-campaign\/","title":{"rendered":"Amin\u00e9, Sydney McLaughlin-Levrone &amp; Darius Garland Star in New Balance \u201cGrey Days\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">New Balance has officially kicked off Grey Days 2026, its biggest-ever month-long May celebration of the brand&#8217;s iconic grey. Announced on April 27, the campaign features a standout cast including Amin\u00e9, Sydney McLaughlin-Levrone, Darius Garland, Marvin Harrison Jr., Quincy Wilson, and Andrew Reynolds.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@newbalance\/video\/7636034360658906390\" data-video-id=\"7636034360658906390\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@newbalance\" href=\"https:\/\/www.tiktok.com\/@newbalance?refer=embed\">@newbalance<\/a> <p>The Origins of Grey, as told by Quincy Wilson for Grey Days 2026<\/p> <a target=\"_blank\" title=\"\u266c original sound - New Balance\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7636034357496482582?refer=embed\">\u266c original sound &#8211; New Balance<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Amin\u00e9, whose creative sensibilities have made every New Balance partnership feel culturally coherent rather than commercially imposed, has been a brand ambassador since 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His New Balance collab history spans the NB610 &#8220;Mooz&#8221; in 2023, the NB740v2 &#8220;Benson Tech&#8221; in 2024, and the NB2000 &#8220;Biblioteca&#8221; in 2025, each rooted in his Portland upbringing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His most recent solo album, <em>13 Months of Sunshine<\/em>, saw the rapper weave themes of heritage, grief, and identity into a 16-track set, supported by his globe-spanning Tour de Dance run. The same creative thread runs through Grey Days, where he co-designed exclusive Striper jerseys for the campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NB&#8217;s cultural ambassador work continues to expand, most recently with <a href=\"https:\/\/bookingagentinfo.com\/news\/action-bronson-unveils-new-balance-1890-planet-frog-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Action Bronson&#8217;s NB1890 Planet Frog Collection<\/a> and a <a href=\"https:\/\/bookingagentinfo.com\/news\/chase-young-marvin-harrison-jr-jeremiyah-love-jalen-milroe-star-in-new-balance-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">campaign starring NFL stars including Marvin Harrison Jr.<\/a>, who also appears in this year&#8217;s Grey Days lineup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">McLaughlin-Levrone, who won gold in the 400m flat and 4x400m relay at the 2025 World Athletics Championships in Tokyo, has been a New Balance athlete since 2018. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Currently expecting her first child, a baby girl due in July 2026, she remains active with the brand while eyeing the LA 2028 Olympics. Off the track, she also endorses Gatorade, TAG Heuer, Coca-Cola, Visa, and Oakley.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Garland, a two-time NBA All-Star who joined New Balance in November 2023 after leaving Nike, was traded from the Cleveland Cavaliers to the Los Angeles Clippers in February 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He joins an NB basketball roster that includes <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kawhi-leonard\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kawhi Leonard<\/a>, who recently <a href=\"https:\/\/bookingagentinfo.com\/news\/kawhi-leonard-launches-kawhi-v-with-new-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">launched his own signature Kawhi V with the brand<\/a>, as well as <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tyrese-maxey\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tyrese Maxey<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jamal-murray\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jamal Murray<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Drops run throughout May, including the FuelCell Rebel v5, ABZORB 2010, ABZORB 1890, and Numeric 770, available at New Balance stores and NewBalance.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grey Days 2026 is no longer just a sneaker drop event, it&#8217;s a full-scale cultural campaign, and New Balance knows it. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By anchoring the month around figures like Amin\u00e9 (music\/design), Sydney McLaughlin-Levrone (sport\/identity), and Darius Garland (basketball\/style), the brand is making a clear statement: grey isn&#8217;t a color, it&#8217;s a language. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s especially sharp here is how New Balance uses its ambassadors not just as faces but as <em>storytellers<\/em>, each one bringing their own chapter to the same narrative. That&#8217;s a higher-bar approach to celebrity marketing, and it&#8217;s working. The brand has steadily built one of the most culturally credible rosters in sneakers, and Grey Days is the annual proof point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">New Balance has built a roster spanning music, track, basketball, and skateboarding, is this multi-discipline strategy the new blueprint for legacy sports brands competing with Nike and Adidas?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Grey Days growing bigger every year, could it eventually rival Jordan Brand&#8217;s annual &#8220;Flight Nostalgia&#8221; moment as a cultural tentpole event?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Balance has officially kicked off Grey Days 2026, its biggest-ever month-long May celebration of the brand&#8217;s iconic grey. Announced on April 27, the campaign features a standout cast including Amin\u00e9, Sydney McLaughlin-Levrone, Darius Garland, Marvin Harrison Jr., Quincy Wilson, and Andrew Reynolds. Amin\u00e9, whose creative sensibilities have made every New Balance partnership feel culturally [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,24,23,18,15],"tags":[],"class_list":["post-42634","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-fashion","category-hip-hop","category-music","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amin\u00e9, Sydney McLaughlin-Levrone &amp; Darius Garland Star in New Balance \u201cGrey Days\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/amine-sydney-mclaughlin-levrone-darius-garland-star-in-new-balance-grey-days-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amin\u00e9, Sydney McLaughlin-Levrone &amp; Darius Garland Star in New Balance \u201cGrey Days\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"New Balance has officially kicked off Grey Days 2026, its biggest-ever month-long May celebration of the brand&#8217;s iconic grey. Announced on April 27, the campaign features a standout cast including Amin\u00e9, Sydney McLaughlin-Levrone, Darius Garland, Marvin Harrison Jr., Quincy Wilson, and Andrew Reynolds. Amin\u00e9, whose creative sensibilities have made every New Balance partnership feel culturally [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/amine-sydney-mclaughlin-levrone-darius-garland-star-in-new-balance-grey-days-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T15:52:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T15:53:10+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amin\u00e9, Sydney McLaughlin-Levrone &amp; Darius Garland Star in New Balance \u201cGrey Days\u201d Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/amine-sydney-mclaughlin-levrone-darius-garland-star-in-new-balance-grey-days-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Amin\u00e9, Sydney McLaughlin-Levrone &amp; Darius Garland Star in New Balance \u201cGrey Days\u201d Campaign","og_description":"New Balance has officially kicked off Grey Days 2026, its biggest-ever month-long May celebration of the brand&#8217;s iconic grey. Announced on April 27, the campaign features a standout cast including Amin\u00e9, Sydney McLaughlin-Levrone, Darius Garland, Marvin Harrison Jr., Quincy Wilson, and Andrew Reynolds. Amin\u00e9, whose creative sensibilities have made every New Balance partnership feel culturally [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/amine-sydney-mclaughlin-levrone-darius-garland-star-in-new-balance-grey-days-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-12T15:52:52+00:00","article_modified_time":"2026-05-12T15:53:10+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/amine-sydney-mclaughlin-levrone-darius-garland-star-in-new-balance-grey-days-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/amine-sydney-mclaughlin-levrone-darius-garland-star-in-new-balance-grey-days-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Amin\u00e9, Sydney McLaughlin-Levrone &amp; 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