{"id":42621,"date":"2026-05-12T13:35:26","date_gmt":"2026-05-12T13:35:26","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42621"},"modified":"2026-05-12T13:35:34","modified_gmt":"2026-05-12T13:35:34","slug":"barbara-frum-joins-wme","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/barbara-frum-joins-wme\/","title":{"rendered":"Barbara Frum Joins WME"},"content":{"rendered":"\n

Barbara Frum has joined WME’s Contemporary Music & Touring division, bringing Norwegian electronic producer Oskar Med K along as part of the deal.<\/p>\n\n\n\n

The Toronto-based agent, who founded dance production and management company Sharing Spaces LTD in 2013 before transitioning to Outer\/most, the independent agency where she repped Oskar Med K, now brings her artist development expertise to one of the industry’s most powerful platforms.<\/p>\n\n\n\n

For Oskar Med K, the timing couldn’t be sharper. The Oslo-based producer broke globally in 2025 with “Make Me Feel,” which hit #1 on Shazam’s House Global chart and pulled in over 1.1 million daily streams at its peak.<\/p>\n\n\n\n

He later landed on Khalid’s fourth album After the Sun Goes Down<\/em>, won Spellemannprisen’s Breakthrough of the Year in 2026, and dropped “On the Ground,” keeping the momentum firmly rolling. <\/p>\n\n\n\n

Much like Andr\u00e9 Belcourt’s move to WME from NGE Agency<\/a> and Will Marshall’s jump from Primary Talent International<\/a>, Frum’s signing is part of a clear pattern, WME is aggressively pulling experienced independent operators into its fold.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

Barbara Frum’s move to WME isn’t just a career step, it’s a signal. When an agent at a credible independent boutique like Outer\/most makes the leap to a global powerhouse, it usually means her client is ready to go from regional darling to headline act. <\/p>\n\n\n\n

And oskar med k, with tens of millions of streams, a Billboard dance chart hit, a major-label collab with Khalid, and a growing festival circuit presence, is right at that inflection point. WME now holds serious electronic\/dance firepower heading into festival season planning.<\/p>\n\n\n\n

Frum comes from a dance and live production background, how does that specialist lens reshape the way WME approaches booking for electronic artists like Oskar Med K?<\/p>\n\n\n\n

As one of the few agents in the electronic\/dance space with deep roots in both production and touring, does Frum’s arrival signal WME is serious about closing its gap with competitors in that genre?<\/p>\n","protected":false},"excerpt":{"rendered":"

Barbara Frum has joined WME’s Contemporary Music & Touring division, bringing Norwegian electronic producer Oskar Med K along as part of the deal. The Toronto-based agent, who founded dance production and management company Sharing Spaces LTD in 2013 before transitioning to Outer\/most, the independent agency where she repped Oskar Med K, now brings her artist […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[163],"tags":[],"class_list":["post-42621","post","type-post","status-publish","format-standard","hentry","category-rep-moves"],"acf":[],"yoast_head":"\nBarbara Frum Joins WME<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/barbara-frum-joins-wme\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barbara Frum Joins WME\" \/>\n<meta property=\"og:description\" content=\"Barbara Frum has joined WME’s Contemporary Music & Touring division, bringing Norwegian electronic producer Oskar Med K along as part of the deal. The Toronto-based agent, who founded dance production and management company Sharing Spaces LTD in 2013 before transitioning to Outer\/most, the independent agency where she repped Oskar Med K, now brings her artist […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/barbara-frum-joins-wme\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T13:35:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T13:35:34+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Barbara Frum Joins WME","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/barbara-frum-joins-wme\/","og_locale":"en_US","og_type":"article","og_title":"Barbara Frum Joins WME","og_description":"Barbara Frum has joined WME’s Contemporary Music & Touring division, bringing Norwegian electronic producer Oskar Med K along as part of the deal. The Toronto-based agent, who founded dance production and management company Sharing Spaces LTD in 2013 before transitioning to Outer\/most, the independent agency where she repped Oskar Med K, now brings her artist […]","og_url":"https:\/\/bookingagentinfo.com\/news\/barbara-frum-joins-wme\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-12T13:35:26+00:00","article_modified_time":"2026-05-12T13:35:34+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/barbara-frum-joins-wme\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/barbara-frum-joins-wme\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Barbara Frum Joins WME","datePublished":"2026-05-12T13:35:26+00:00","dateModified":"2026-05-12T13:35:34+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/barbara-frum-joins-wme\/"},"wordCount":336,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Rep Moves"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/barbara-frum-joins-wme\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/barbara-frum-joins-wme\/","url":"https:\/\/bookingagentinfo.com\/news\/barbara-frum-joins-wme\/","name":"Barbara Frum Joins WME","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-12T13:35:26+00:00","dateModified":"2026-05-12T13:35:34+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/barbara-frum-joins-wme\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/barbara-frum-joins-wme\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/barbara-frum-joins-wme\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Barbara Frum Joins WME"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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