{"id":42580,"date":"2026-05-11T20:50:50","date_gmt":"2026-05-11T20:50:50","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42580"},"modified":"2026-05-11T20:51:06","modified_gmt":"2026-05-11T20:51:06","slug":"selena-gomez-and-desi-perkins-star-in-rare-beauty-every-story-belongs-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/selena-gomez-and-desi-perkins-star-in-rare-beauty-every-story-belongs-campaign\/","title":{"rendered":"Selena Gomez and Desi Perkins Star in Rare Beauty \u201cEvery Story Belongs\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Selena Gomez and beauty influencer-entrepreneur Desi Perkins have teamed up for Rare Beauty&#8217;s latest campaign, <em>Every Story Belongs<\/em>, a Latin American-focused initiative launched in May 2026 to celebrate the new <em>True to Myself Natural Matte Longwear Foundation<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign features 48 individuals from across Latin America, each representing a unique shade, story, and identity, a direct response to decades of narrow Latina representation in beauty advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perkins, one of the most influential Latina voices in digital beauty culture, joins a diverse cast that includes community members, employees, and creators, not just recognizable names.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"NEW True to Myself Natural Matte Longwear Foundation | Rare Beauty by Selena Gomez\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dK5JmUx1HFM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t the first time Gomez and Perkins have shared the spotlight. The pair recently reunited on YouTube, a moment fans described as a revival of 2016-era beauty creator culture. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perkins has also been building her own beauty empire with Dezi Skin, her skincare brand which recently landed at Sephora, putting her in rare company alongside fellow Latina-founded brand Rare Beauty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond this campaign, Gomez has been making major moves in 2026. <a href=\"https:\/\/bookingagentinfo.com\/news\/selena-gomez-stars-in-rare-beautys-true-to-myself-foundation-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">From her <em>True to Myself<\/em> foundation launch<\/a> to her <a href=\"https:\/\/bookingagentinfo.com\/news\/selena-gomez-serendipity-launch-new-ice-cream-bars\/\" target=\"_blank\" rel=\"noreferrer noopener\">Serendipity ice cream bar rollout<\/a>, she continues expanding the Rare Beauty ecosystem and her broader brand footprint.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She was also recently honored with the Excellence in Beauty Philanthropy Award at the 2026 Social Impact Summit in New York. On the endorsement front, Gomez holds a multi-year global ambassador deal with Puma reported to be worth $30 million.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rare Beauty has previously partnered with Sephora as its exclusive retail home since launch, and entered Ulta Beauty this year, joining forces with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/huda-kattan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Huda Kattan<\/a> and other brand partners the retailer has championed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Every Story Belongs<\/em> isn&#8217;t just a foundation campaign, it&#8217;s a cultural flex. By casting 48 real people from Latin America to match 48 foundation shades, Rare Beauty is making the product the proof point, not just the pitch. That&#8217;s a smarter move than a diversity press release ever could be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Desi Perkins inclusion is also strategically sharp. She&#8217;s not just a face for hire, she&#8217;s a Latina beauty entrepreneur with her own Sephora-stocked brand, a built-in community, and serious credibility in the exact audience this campaign is speaking to. This collaboration reads as peer-to-peer, not brand-to-influencer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Rare Beauty now in both Sephora and Ulta and raising $30M toward mental health causes, Gomez has built something almost impossible to replicate: a beauty brand with both a cultural mission and mainstream reach. This Latin American campaign leans directly into that brand DNA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does casting 48 real community members, not just celebrities, make this campaign more believable than typical brand diversity campaigns? With Desi Perkins running her own beauty brand at Sephora, how does that complicate or strengthen her role as a Rare Beauty campaign face?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selena Gomez and beauty influencer-entrepreneur Desi Perkins have teamed up for Rare Beauty&#8217;s latest campaign, Every Story Belongs, a Latin American-focused initiative launched in May 2026 to celebrate the new True to Myself Natural Matte Longwear Foundation. The campaign features 48 individuals from across Latin America, each representing a unique shade, story, and identity, a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,22,11,18],"tags":[],"class_list":["post-42580","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-digital","category-endorsements","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selena Gomez and Desi Perkins Star in Rare Beauty \u201cEvery Story Belongs\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/selena-gomez-and-desi-perkins-star-in-rare-beauty-every-story-belongs-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selena Gomez and Desi Perkins Star in Rare Beauty \u201cEvery Story Belongs\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"Selena Gomez and beauty influencer-entrepreneur Desi Perkins have teamed up for Rare Beauty&#8217;s latest campaign, Every Story Belongs, a Latin American-focused initiative launched in May 2026 to celebrate the new True to Myself Natural Matte Longwear Foundation. The campaign features 48 individuals from across Latin America, each representing a unique shade, story, and identity, a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/selena-gomez-and-desi-perkins-star-in-rare-beauty-every-story-belongs-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-11T20:50:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T20:51:06+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Selena Gomez and Desi Perkins Star in Rare Beauty \u201cEvery Story Belongs\u201d Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/selena-gomez-and-desi-perkins-star-in-rare-beauty-every-story-belongs-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Selena Gomez and Desi Perkins Star in Rare Beauty \u201cEvery Story Belongs\u201d Campaign","og_description":"Selena Gomez and beauty influencer-entrepreneur Desi Perkins have teamed up for Rare Beauty&#8217;s latest campaign, Every Story Belongs, a Latin American-focused initiative launched in May 2026 to celebrate the new True to Myself Natural Matte Longwear Foundation. The campaign features 48 individuals from across Latin America, each representing a unique shade, story, and identity, a [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/selena-gomez-and-desi-perkins-star-in-rare-beauty-every-story-belongs-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-11T20:50:50+00:00","article_modified_time":"2026-05-11T20:51:06+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/selena-gomez-and-desi-perkins-star-in-rare-beauty-every-story-belongs-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/selena-gomez-and-desi-perkins-star-in-rare-beauty-every-story-belongs-campaign\/"},"author":{"name":"Timeyin 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