{"id":42572,"date":"2026-05-11T17:27:29","date_gmt":"2026-05-11T17:27:29","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42572"},"modified":"2026-05-11T17:27:44","modified_gmt":"2026-05-11T17:27:44","slug":"miguel-harichi-teams-up-with-tru-fru-for-greek-yogurt-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/miguel-harichi-teams-up-with-tru-fru-for-greek-yogurt-campaign\/","title":{"rendered":"Miguel Harichi Teams Up With Tr\u00fc Fr\u00fc for Greek Yogurt Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tr\u00fc Fr\u00fc has tapped Love Island USA star and actor Miguel Harichi for a playful new campaign celebrating the launch of its Greek Yogurt line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The content follows Miguel and his partner as they tour a &#8220;Nectar of the Gods&#8221; museum exhibit, leave unimpressed, and set off to find the real thing, a quest that ends in the freezer aisle with Tr\u00fc Fr\u00fc&#8217;s new flash-frozen fruit treats. The line includes strawberries, raspberries, and bananas all layered in Greek yogurt, white chocolate, and granola.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"New Greek Yogurt Tr\u00fc Fr\u00fc out now\ud83c\udfdb\ufe0f\ud83c\udf53 What used to be reserved for Gods, is now in the freezer aisle. \" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/JvuOSSWO7ZQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Harichi rose to fame as runner-up on Love Island USA Season 6 alongside girlfriend Leah Kateb, then starred in the Peacock spinoff <em>Love Island: Beyond the Villa<\/em> in 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The London-born model-turned-TV personality, has built a solid brand portfolio with prior deals including JLab Audio and fitness label YoungLA. He and Leah attended the 2026 Grammys together, keeping their public profile high.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reality TV crossover campaigns are picking up steam across the food and wellness space. Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/julie-bowen-and-ty-burrell-star-in-gsk-meningitis-awareness-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julie Bowen and Ty Burrell starred in GSK&#8217;s meningitis awareness campaign<\/a>, brands are increasingly leaning on TV personalities to make health-adjacent products more culturally resonant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u00fc Fr\u00fc, now under the Mars umbrella, previously partnered with Kylie Kelce as a 2026 brand ambassador and teamed up with Tarte Cosmetics on a &#8220;Cherry Girl Aesthetic&#8221; collection. The Harichi collaboration marks its first move into reality TV talent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to how <a href=\"https:\/\/bookingagentinfo.com\/news\/lance-bass-and-danielle-fishel-star-in-metamucil-mic-grab-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lance Bass and Danielle Fishel headlined Metamucil&#8217;s Mic Grab campaign<\/a>, the brand is clearly using nostalgic and pop-culture fan bases to connect with everyday consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is a smart move by Tr\u00fc Fr\u00fc. Miguel Harichi brings a younger, socially engaged audience, over 2 million Instagram followers, to a brand that&#8217;s actively expanding its product line under Mars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The myth-inspired creative is fun and shareable, which is exactly what a freezer-aisle launch needs to cut through. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Harichi, it&#8217;s another step in diversifying his brand beyond fashion and fitness into the better-for-you food space. The question is whether this campaign drives real shelf movement, or stays a social moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could this campaign open the door to a longer-term ambassador role for Harichi, similar to how Kylie Kelce went from organic fan to official partner? With Tr\u00fc Fr\u00fc now backed by Mars and actively signing celebrities, could we see them build out a roster of brand ambassadors the way larger snack brands do?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u00fc Fr\u00fc has tapped Love Island USA star and actor Miguel Harichi for a playful new campaign celebrating the launch of its Greek Yogurt line. The content follows Miguel and his partner as they tour a &#8220;Nectar of the Gods&#8221; museum exhibit, leave unimpressed, and set off to find the real thing, a quest that [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17],"tags":[],"class_list":["post-42572","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Miguel Harichi Teams Up With Tr\u00fc Fr\u00fc for Greek Yogurt Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/miguel-harichi-teams-up-with-tru-fru-for-greek-yogurt-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miguel Harichi Teams Up With Tr\u00fc Fr\u00fc for Greek Yogurt Campaign\" \/>\n<meta property=\"og:description\" content=\"Tr\u00fc Fr\u00fc has tapped Love Island USA star and actor Miguel Harichi for a playful new campaign celebrating the launch of its Greek Yogurt line. The content follows Miguel and his partner as they tour a &#8220;Nectar of the Gods&#8221; museum exhibit, leave unimpressed, and set off to find the real thing, a quest that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/miguel-harichi-teams-up-with-tru-fru-for-greek-yogurt-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-11T17:27:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T17:27:44+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Miguel Harichi Teams Up With Tr\u00fc Fr\u00fc for Greek Yogurt Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/miguel-harichi-teams-up-with-tru-fru-for-greek-yogurt-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Miguel Harichi Teams Up With Tr\u00fc Fr\u00fc for Greek Yogurt Campaign","og_description":"Tr\u00fc Fr\u00fc has tapped Love Island USA star and actor Miguel Harichi for a playful new campaign celebrating the launch of its Greek Yogurt line. The content follows Miguel and his partner as they tour a &#8220;Nectar of the Gods&#8221; museum exhibit, leave unimpressed, and set off to find the real thing, a quest that [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/miguel-harichi-teams-up-with-tru-fru-for-greek-yogurt-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-11T17:27:29+00:00","article_modified_time":"2026-05-11T17:27:44+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/miguel-harichi-teams-up-with-tru-fru-for-greek-yogurt-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/miguel-harichi-teams-up-with-tru-fru-for-greek-yogurt-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Miguel Harichi Teams Up With Tr\u00fc Fr\u00fc for Greek Yogurt Campaign","datePublished":"2026-05-11T17:27:29+00:00","dateModified":"2026-05-11T17:27:44+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/miguel-harichi-teams-up-with-tru-fru-for-greek-yogurt-campaign\/"},"wordCount":411,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/miguel-harichi-teams-up-with-tru-fru-for-greek-yogurt-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/miguel-harichi-teams-up-with-tru-fru-for-greek-yogurt-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/miguel-harichi-teams-up-with-tru-fru-for-greek-yogurt-campaign\/","name":"Miguel Harichi Teams Up With Tr\u00fc Fr\u00fc for Greek Yogurt Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-11T17:27:29+00:00","dateModified":"2026-05-11T17:27:44+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/miguel-harichi-teams-up-with-tru-fru-for-greek-yogurt-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/miguel-harichi-teams-up-with-tru-fru-for-greek-yogurt-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/miguel-harichi-teams-up-with-tru-fru-for-greek-yogurt-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Miguel Harichi Teams Up With Tr\u00fc Fr\u00fc for Greek Yogurt Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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