{"id":42564,"date":"2026-05-11T16:33:18","date_gmt":"2026-05-11T16:33:18","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42564"},"modified":"2026-05-11T16:33:32","modified_gmt":"2026-05-11T16:33:32","slug":"landon-donovan-stars-in-nescafe-third-half-fifa-world-cup-2026-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/landon-donovan-stars-in-nescafe-third-half-fifa-world-cup-2026-campaign\/","title":{"rendered":"Landon Donovan Stars in NESCAF\u00c9 \u201cThird Half\u201d FIFA World Cup 2026 Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">NESCAF\u00c9, the world&#8217;s largest coffee brand, has launched &#8220;The NESCAF\u00c9 Third Half,&#8221; a soccer-inspired campaign starring Landon Donovan and Mexican icon Luis Garc\u00eda, timed perfectly to the FIFA World Cup 2026 buzz sweeping the U.S. and Mexico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, created by California-based agency Casanova, captures spirited post-game debate between the two legends, coffee in hand. It runs across TV, digital, OOH, and social channels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A survey of 1,000 U.S. adult World Cup viewers found that 73% of soccer fans already drink coffee, making the pairing a natural fit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/thierry-henry-partners-with-samsung-for-when-it-matters-campaign\/\">Thierry Henry recently teamed up <\/a><a href=\"https:\/\/bookingagentinfo.com\/news\/thierry-henry-partners-with-samsung-for-when-it-matters-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">with Samsung for<\/a><a href=\"https:\/\/bookingagentinfo.com\/news\/thierry-henry-partners-with-samsung-for-when-it-matters-campaign\/\"> a high-profile World Cup-era campaign<\/a>, NESCAF\u00c9 is leaning into the moment with authentic football faces. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Donovan, who says mornings have started with NESCAF\u00c9 since his first professional season, released his memoir <em>Landon: A Memoir<\/em> in March 2026 and recently partnered with FanDuel and Absci Corporation. The campaign marks his first collaboration with NESCAF\u00c9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the brand, this is uncharted territory, their boldest sports move yet. Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/rio-ferdinand-fronts-airbnb-world-cup-2026-travel-experience-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rio Ferdinand&#8217;s Airbnb World Cup 2026 campaign<\/a>, it taps retired legends to connect authentically with global fans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NESCAF\u00c9 has previously worked with Deepika Padukone and various international celebrities, but &#8220;The Third Half&#8221; is their first U.S. sports activation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NESCAF\u00c9 is making a smart, well-timed play. Brands that weave themselves into the <em>rituals<\/em> around sport, not just the game itself, tend to stick longer in consumers&#8217; minds. This isn&#8217;t about putting a logo on a jersey; it&#8217;s about owning the couch conversation after the whistle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using Donovan, whose credibility with American soccer fans is unmatched, alongside Garc\u00eda, who resonates deeply in Mexico, gives the campaign genuine bilingual, bicultural weight right before the most-watched sporting event in U.S. history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The $10 Espresso Keg is a particularly sharp move, it&#8217;s a shareable, Instagram-friendly product that doubles as a collectible. Pricing it at Donovan&#8217;s jersey number? That&#8217;s the kind of storytelling detail that earns media coverage on its own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could &#8220;The Third Half&#8221; become a permanent seasonal platform for NESCAF\u00c9, or is this a one-cycle World Cup play? Does pairing a U.S. legend with a Mexican icon signal NESCAF\u00c9&#8217;s ambitions to deepen its foothold in the Spanish-speaking U.S. market?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NESCAF\u00c9, the world&#8217;s largest coffee brand, has launched &#8220;The NESCAF\u00c9 Third Half,&#8221; a soccer-inspired campaign starring Landon Donovan and Mexican icon Luis Garc\u00eda, timed perfectly to the FIFA World Cup 2026 buzz sweeping the U.S. and Mexico. The campaign, created by California-based agency Casanova, captures spirited post-game debate between the two legends, coffee in hand. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,26,15],"tags":[],"class_list":["post-42564","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Landon Donovan Stars in NESCAF\u00c9 \u201cThird Half\u201d FIFA World Cup 2026 Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/landon-donovan-stars-in-nescafe-third-half-fifa-world-cup-2026-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landon Donovan Stars in NESCAF\u00c9 \u201cThird Half\u201d FIFA World Cup 2026 Campaign\" \/>\n<meta property=\"og:description\" content=\"NESCAF\u00c9, the world&#8217;s largest coffee brand, has launched &#8220;The NESCAF\u00c9 Third Half,&#8221; a soccer-inspired campaign starring Landon Donovan and Mexican icon Luis Garc\u00eda, timed perfectly to the FIFA World Cup 2026 buzz sweeping the U.S. and Mexico. The campaign, created by California-based agency Casanova, captures spirited post-game debate between the two legends, coffee in hand. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/landon-donovan-stars-in-nescafe-third-half-fifa-world-cup-2026-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-11T16:33:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T16:33:32+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Landon Donovan Stars in NESCAF\u00c9 \u201cThird Half\u201d FIFA World Cup 2026 Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/landon-donovan-stars-in-nescafe-third-half-fifa-world-cup-2026-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Landon Donovan Stars in NESCAF\u00c9 \u201cThird Half\u201d FIFA World Cup 2026 Campaign","og_description":"NESCAF\u00c9, the world&#8217;s largest coffee brand, has launched &#8220;The NESCAF\u00c9 Third Half,&#8221; a soccer-inspired campaign starring Landon Donovan and Mexican icon Luis Garc\u00eda, timed perfectly to the FIFA World Cup 2026 buzz sweeping the U.S. and Mexico. The campaign, created by California-based agency Casanova, captures spirited post-game debate between the two legends, coffee in hand. 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