{"id":42509,"date":"2026-05-11T09:06:36","date_gmt":"2026-05-11T09:06:36","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42509"},"modified":"2026-05-11T09:06:57","modified_gmt":"2026-05-11T09:06:57","slug":"jana-kramer-partners-with-eby-for-wild-free-collection","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jana-kramer-partners-with-eby-for-wild-free-collection\/","title":{"rendered":"Jana Kramer Partners With EBY for \u201cWild &amp; Free\u201d Collection"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Jana Kramer, country singer, actress, ACM New Female Vocalist of the Year winner, and <em>One Tree Hill<\/em> alum, has launched &#8220;Wild &amp; Free,&#8221; a new intimates collection with EBY (Empowered By You).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The capsule, available now, features two wire-free silhouettes: the Relief Bra, built on EBY&#8217;s patented SoftWire technology, and the Sheer Bralette, offered in colorways ranging from Panthra and Blue Opal to Champagne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership is Kramer&#8217;s first with EBY, though she says she was already a fan before talks began. The brand, whose celebrity investor roster includes Sofia Vergara, Rosario Dawson, and Venus Williams, most recently expanded into bridal with its Naughty Bride Collection in April 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Kramer, the deal extends a broader commercial portfolio that includes a past partnership with nutrition brand Orgain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/kacey-musgraves-partners-with-depop-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kacey Musgraves&#8217; recent Depop campaign<\/a>, which leaned into personal identity and authentic storytelling, &#8220;Wild &amp; Free&#8221; is driven by Kramer&#8217;s lived experience rather than just aesthetics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kramer led the creative direction of the Western-themed shoot herself, selecting prints and colorways to match what she describes as &#8220;a summer day in the country.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a brand strategy reminiscent of <a href=\"https:\/\/bookingagentinfo.com\/news\/zach-top-teams-up-with-fender-for-telecaster-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zach Top&#8217;s hands-on Fender Telecaster campaign<\/a>, where an artist&#8217;s authentic relationship with a product drives the partnership&#8217;s credibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal says a lot about where celebrity brand partnerships are heading in 2026. Kramer isn&#8217;t just a face on a product, she co-created the colorways, led the shoot&#8217;s creative direction, and tied the collection directly to her public healing journey. That authenticity-first approach is what makes this collaboration resonate beyond the typical influencer post. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EBY&#8217;s strategy of pairing powerful women&#8217;s stories with its comfort-first products, from celebrity investors like Venus Williams to campaign faces like Kramer, continues to sharpen the brand&#8217;s identity in a crowded intimates market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could &#8220;Wild &amp; Free&#8221; evolve into an ongoing seasonal collection, or is this a one-time capsule drop? Is EBY&#8217;s model, pairing deeply personal celebrity stories with its products, a smarter long-term play than traditional endorsements?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jana Kramer, country singer, actress, ACM New Female Vocalist of the Year winner, and One Tree Hill alum, has launched &#8220;Wild &amp; Free,&#8221; a new intimates collection with EBY (Empowered By You). The capsule, available now, features two wire-free silhouettes: the Relief Bra, built on EBY&#8217;s patented SoftWire technology, and the Sheer Bralette, offered in [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,28,11,24,18,175],"tags":[],"class_list":["post-42509","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-country","category-endorsements","category-fashion","category-music","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jana Kramer Partners With EBY for \u201cWild &amp; Free\u201d Collection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jana-kramer-partners-with-eby-for-wild-free-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jana Kramer Partners With EBY for \u201cWild &amp; Free\u201d Collection\" \/>\n<meta property=\"og:description\" content=\"Jana Kramer, country singer, actress, ACM New Female Vocalist of the Year winner, and One Tree Hill alum, has launched &#8220;Wild &amp; Free,&#8221; a new intimates collection with EBY (Empowered By You). The capsule, available now, features two wire-free silhouettes: the Relief Bra, built on EBY&#8217;s patented SoftWire technology, and the Sheer Bralette, offered in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/jana-kramer-partners-with-eby-for-wild-free-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-11T09:06:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T09:06:57+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jana Kramer Partners With EBY for \u201cWild &amp; Free\u201d Collection","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/jana-kramer-partners-with-eby-for-wild-free-collection\/","og_locale":"en_US","og_type":"article","og_title":"Jana Kramer Partners With EBY for \u201cWild &amp; Free\u201d Collection","og_description":"Jana Kramer, country singer, actress, ACM New Female Vocalist of the Year winner, and One Tree Hill alum, has launched &#8220;Wild &amp; Free,&#8221; a new intimates collection with EBY (Empowered By You). The capsule, available now, features two wire-free silhouettes: the Relief Bra, built on EBY&#8217;s patented SoftWire technology, and the Sheer Bralette, offered in [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/jana-kramer-partners-with-eby-for-wild-free-collection\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-11T09:06:36+00:00","article_modified_time":"2026-05-11T09:06:57+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/jana-kramer-partners-with-eby-for-wild-free-collection\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/jana-kramer-partners-with-eby-for-wild-free-collection\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Jana Kramer Partners With EBY for \u201cWild &amp; Free\u201d Collection","datePublished":"2026-05-11T09:06:36+00:00","dateModified":"2026-05-11T09:06:57+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/jana-kramer-partners-with-eby-for-wild-free-collection\/"},"wordCount":350,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Country","Endorsement Deals","Fashion","Music","Product Collaborations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/jana-kramer-partners-with-eby-for-wild-free-collection\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/jana-kramer-partners-with-eby-for-wild-free-collection\/","url":"https:\/\/bookingagentinfo.com\/news\/jana-kramer-partners-with-eby-for-wild-free-collection\/","name":"Jana Kramer Partners With EBY for \u201cWild &amp; Free\u201d Collection","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-11T09:06:36+00:00","dateModified":"2026-05-11T09:06:57+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/jana-kramer-partners-with-eby-for-wild-free-collection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/jana-kramer-partners-with-eby-for-wild-free-collection\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/jana-kramer-partners-with-eby-for-wild-free-collection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Jana Kramer Partners With EBY for \u201cWild &amp; Free\u201d Collection"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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