Ali Wong is back for Vodafone Australia, and this time she’s coming for Telstra. In the new spot, created by creative agency Howatson+Company, Wong tells viewers they can get a “big, fancy-pants telco experience, kind of like T*BLEEP*ra, only it’s cheaper.”<\/p>\n\n\n\n
Two actors dressed in the navy-and-orange of a “big telco” legal team swoop in to shut her down. Her response: “I will not be silenced.”<\/p>\n\n\n\n
The campaign challenges the category by showing customers they can get a big telco experience at a lower price, with Wong returning in a tongue-in-cheek interaction with the stereotypical legal team and doubling down on Vodafone’s message that Australians can get a strong telco experience without paying more.<\/p>\n\n\n\n
This is the second leg of Wong’s partnership with Vodafone. Her first campaign was found in breach of the AANA code by Ad Standards after Wong claimed there was “nothing” in outback Australia. <\/p>\n\n\n\n