{"id":42498,"date":"2026-05-09T15:01:07","date_gmt":"2026-05-09T15:01:07","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42498"},"modified":"2026-05-09T15:01:27","modified_gmt":"2026-05-09T15:01:27","slug":"travis-scott-tom-brady-jalen-hurts-saquon-barkley-more-front-oakley-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/travis-scott-tom-brady-jalen-hurts-saquon-barkley-more-front-oakley-campaign\/","title":{"rendered":"Travis Scott, Tom Brady, Jalen Hurts, Saquon Barkley &amp; More Front Oakley Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Travis Scott just dropped the first look at his Cactus Jack x Oakley collab, and the roster he assembled is hard to argue with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign imagery released May 7 features Tom Brady, Jalen Hurts, Saquon Barkley, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/devonta-smith\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">DeVonta Smith<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jayden-daniels\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jayden Daniels<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ashton-jeanty\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ashton Jeanty<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/alvin-kamara\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alvin Kamara<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/davante-adams\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Davante Adams<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/odell-beckham-jr\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Odell Beckham Jr.<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/drew-brees\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drew Brees<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/damar-hamlin\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Damar Hamlin<\/a>, and boxer <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/terence-crawford\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Terence Crawford<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are all photographed in dark studio setups, wearing shades with light strips reflected across three styles: the Straight Jacket 99, Plantaris, and Eye Jacket Redux. No release date or retail pricing has been announced; fans can register for updates at the Cactus Jack Oakley site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scott was named Oakley&#8217;s first-ever Chief Visionary Officer in 2025, a move that followed earlier Cactus Jack x Oakley drops and positioned him as an architect of the brand&#8217;s creative vision, not just a face. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oakley has been building that same cultural momentum across sports: <a href=\"https:\/\/bookingagentinfo.com\/news\/jaylen-brown-and-kylian-mbappe-front-oakley-players-collection-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jaylen Brown and Kylian Mbapp\u00e9 fronted Oakley&#8217;s Players Collection campaign<\/a> while the brand has also collaborated with Brain Dead, SATISFY, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/palace\/\" target=\"_blank\" rel=\"noreferrer noopener\">Palace<\/a> in recent cycles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scott&#8217;s deal portfolio beyond Oakley runs deep. He&#8217;s active with Nike\/Jordan Brand (Jumpman Jack drops are rolling through 2026), launched a Beats by Dre campaign in December 2025, and dropped a Cactus Jack x WWE capsule during WrestleMania 41 weekend. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The move mirrors a growing trend of musicians owning eyewear narratives. much like <a href=\"https:\/\/bookingagentinfo.com\/news\/aap-rocky-taps-nas-to-star-in-campaign-for-his-metals-eyewear-collection-with-ray-ban\/\" target=\"_blank\" rel=\"noreferrer noopener\">A$AP Rocky tapping Nas to front his eyewear campaign with Ray-Ban<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tom Brady. now Fox Sports&#8217; lead NFL analyst on a 10-year, $375M deal and a minority owner of the Las Vegas Raiders, brings post-retirement brand power to the shoot. So does Super Bowl LIX champion duo Jalen Hurts and Saquon Barkley, fresh off their Eagles title run.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scott isn&#8217;t just attaching his name to Oakley as Chief Visionary Officer, he&#8217;s steering the brand&#8217;s creative direction at the highest level. Dropping campaign imagery <em>before<\/em> a release date is a deliberate hype mechanic straight from the sneaker playbook: manufacture demand, then deliver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pulling Brady, Hurts, and Barkley into the same frame signals this collab isn&#8217;t aimed solely at streetwear consumers, it&#8217;s going after the full sports and culture mainstream.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oakley&#8217;s streak of high-visibility collaborations (Brown, Mbapp\u00e9, Brain Dead, Scott) marks a brand that&#8217;s clearly firing on all cylinders right now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With no release date yet, how hard is this collab going to be to cop, and is the pre-hype strategy working on you already? Brady, Hurts, Barkley, active titles and post-career prestige in one frame. Does blending both eras of NFL stardom make this campaign smarter than the average sports collab?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Travis Scott just dropped the first look at his Cactus Jack x Oakley collab, and the roster he assembled is hard to argue with. Campaign imagery released May 7 features Tom Brady, Jalen Hurts, Saquon Barkley, DeVonta Smith, Jayden Daniels, Ashton Jeanty, Alvin Kamara, Davante Adams, Odell Beckham Jr., Drew Brees, Damar Hamlin, and boxer [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,19,23,18,175,15],"tags":[],"class_list":["post-42498","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-football","category-hip-hop","category-music","category-product-collaborations","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Travis Scott, Tom Brady, Jalen Hurts, Saquon Barkley &amp; More Front Oakley Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/travis-scott-tom-brady-jalen-hurts-saquon-barkley-more-front-oakley-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Travis Scott, Tom Brady, Jalen Hurts, Saquon Barkley &amp; More Front Oakley Campaign\" \/>\n<meta property=\"og:description\" content=\"Travis Scott just dropped the first look at his Cactus Jack x Oakley collab, and the roster he assembled is hard to argue with. Campaign imagery released May 7 features Tom Brady, Jalen Hurts, Saquon Barkley, DeVonta Smith, Jayden Daniels, Ashton Jeanty, Alvin Kamara, Davante Adams, Odell Beckham Jr., Drew Brees, Damar Hamlin, and boxer [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/travis-scott-tom-brady-jalen-hurts-saquon-barkley-more-front-oakley-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-09T15:01:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-09T15:01:27+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Travis Scott, Tom Brady, Jalen Hurts, Saquon Barkley &amp; More Front Oakley Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/travis-scott-tom-brady-jalen-hurts-saquon-barkley-more-front-oakley-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Travis Scott, Tom Brady, Jalen Hurts, Saquon Barkley &amp; More Front Oakley Campaign","og_description":"Travis Scott just dropped the first look at his Cactus Jack x Oakley collab, and the roster he assembled is hard to argue with. 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