{"id":42477,"date":"2026-05-09T00:52:58","date_gmt":"2026-05-09T00:52:58","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42477"},"modified":"2026-05-09T00:53:10","modified_gmt":"2026-05-09T00:53:10","slug":"michelle-keegan-unveils-new-very-collection-inspired-by-daughter-palma","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/michelle-keegan-unveils-new-very-collection-inspired-by-daughter-palma\/","title":{"rendered":"Michelle Keegan Unveils New Very Collection Inspired by Daughter Palma"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Michelle Keegan just dropped her newest fashion line with Very, and the inspiration hits closer to home than ever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <em>Fool Me Once<\/em> actress, 38, headed back to Majorca, the Balearic island whose capital city inspired baby Palma&#8217;s name, to shoot the campaign. Keegan said the island &#8220;has always held a special place in my heart,&#8221; adding that the collection is all about &#8220;effortless summer living.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The range features gorgeous co-ords, pretty dresses, and a knitted waistcoat that Keegan says she&#8217;s wearing &#8220;on repeat.&#8221; Little Palma, who turned one in March, had already previewed her mum&#8217;s range last November when the two wore matching Very PJs together.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@veryuk\/video\/7636852094762241302\" data-video-id=\"7636852094762241302\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@veryuk\" href=\"https:\/\/www.tiktok.com\/@veryuk?refer=embed\">@veryuk<\/a> <p>Elevate your everyday this summer with the NEW Michelle Keegan collection \u2600\ufe0f Available now \u2728<\/p> <a target=\"_blank\" title=\"\u266c original sound - Tom TV\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7098293043605949185?refer=embed\">\u266c original sound &#8211; Tom TV<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond Very, Keegan&#8217;s recent brand portfolio includes partnerships with Adidas, Garnier, and haircare brand AYTEE7. She was also spotted on a Mallorca shoot for a hair extension brand just days before this campaign launch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This personal-narrative approach to brand partnerships is gaining serious momentum. <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/emily-ratajkowski\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emily Ratajkowski<\/a> and Son Sylvester recently <a href=\"https:\/\/bookingagentinfo.com\/news\/emily-ratajkowski-and-son-sylvester-star-in-chanel-jewelry-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">starred in Chanel jewelry campaign<\/a>, proof that authentic storytelling is the currency driving today&#8217;s top celebrity deals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Very, the partnership continues a celebrity-forward strategy that has included names like Holly Willoughby and Kimberley Walsh over the years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a fashion drop, it&#8217;s a masterclass in brand storytelling. Michelle Keegan turned a deeply personal chapter (new motherhood, a name tied to a beloved island) into a campaign hook that no focus group could manufacture. Very gets emotional equity; Keegan gets an authentic moment that money can&#8217;t buy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With her Very partnership now nearly a decade old and still generating heat, it&#8217;s one of British fashion retail&#8217;s most durable celebrity alliances. That staying power matters, especially as brands increasingly compete for attention in a crowded influencer market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is Palma already becoming a brand asset in her own right and how does that shape Michelle&#8217;s future deal-making? As more celebrities use parenthood as a brand narrative, where is the line between genuine connection and calculated sentiment?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michelle Keegan just dropped her newest fashion line with Very, and the inspiration hits closer to home than ever. The Fool Me Once actress, 38, headed back to Majorca, the Balearic island whose capital city inspired baby Palma&#8217;s name, to shoot the campaign. Keegan said the island &#8220;has always held a special place in my [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,17],"tags":[],"class_list":["post-42477","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Michelle Keegan Unveils New Very Collection Inspired by Daughter Palma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/michelle-keegan-unveils-new-very-collection-inspired-by-daughter-palma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michelle Keegan Unveils New Very Collection Inspired by Daughter Palma\" \/>\n<meta property=\"og:description\" content=\"Michelle Keegan just dropped her newest fashion line with Very, and the inspiration hits closer to home than ever. The Fool Me Once actress, 38, headed back to Majorca, the Balearic island whose capital city inspired baby Palma&#8217;s name, to shoot the campaign. Keegan said the island &#8220;has always held a special place in my [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/michelle-keegan-unveils-new-very-collection-inspired-by-daughter-palma\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-09T00:52:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-09T00:53:10+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Michelle Keegan Unveils New Very Collection Inspired by Daughter Palma","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/michelle-keegan-unveils-new-very-collection-inspired-by-daughter-palma\/","og_locale":"en_US","og_type":"article","og_title":"Michelle Keegan Unveils New Very Collection Inspired by Daughter Palma","og_description":"Michelle Keegan just dropped her newest fashion line with Very, and the inspiration hits closer to home than ever. The Fool Me Once actress, 38, headed back to Majorca, the Balearic island whose capital city inspired baby Palma&#8217;s name, to shoot the campaign. Keegan said the island &#8220;has always held a special place in my [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/michelle-keegan-unveils-new-very-collection-inspired-by-daughter-palma\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-09T00:52:58+00:00","article_modified_time":"2026-05-09T00:53:10+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/michelle-keegan-unveils-new-very-collection-inspired-by-daughter-palma\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/michelle-keegan-unveils-new-very-collection-inspired-by-daughter-palma\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Michelle Keegan Unveils New Very Collection Inspired by Daughter Palma","datePublished":"2026-05-09T00:52:58+00:00","dateModified":"2026-05-09T00:53:10+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/michelle-keegan-unveils-new-very-collection-inspired-by-daughter-palma\/"},"wordCount":350,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/michelle-keegan-unveils-new-very-collection-inspired-by-daughter-palma\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/michelle-keegan-unveils-new-very-collection-inspired-by-daughter-palma\/","url":"https:\/\/bookingagentinfo.com\/news\/michelle-keegan-unveils-new-very-collection-inspired-by-daughter-palma\/","name":"Michelle Keegan Unveils New Very Collection Inspired by Daughter Palma","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-09T00:52:58+00:00","dateModified":"2026-05-09T00:53:10+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/michelle-keegan-unveils-new-very-collection-inspired-by-daughter-palma\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/michelle-keegan-unveils-new-very-collection-inspired-by-daughter-palma\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/michelle-keegan-unveils-new-very-collection-inspired-by-daughter-palma\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Michelle Keegan Unveils New Very Collection Inspired by Daughter Palma"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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