{"id":42464,"date":"2026-05-08T23:29:39","date_gmt":"2026-05-08T23:29:39","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42464"},"modified":"2026-05-08T23:29:50","modified_gmt":"2026-05-08T23:29:50","slug":"sophie-turner-teams-up-with-st-germain-for-global-summer-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/sophie-turner-teams-up-with-st-germain-for-global-summer-campaign\/","title":{"rendered":"Sophie Turner Teams Up With ST-GERMAIN for Global Summer Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">ST-GERMAIN Elderflower Liqueur has launched its 2026 global summer campaign, &#8220;Delight in Life,&#8221; once again fronted by actress Sophie Turner. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The short film, shot on the French Riviera and directed by Sophie Edelstein in partnership with NCA London, shows Turner turning an interrupted beach day into a sun-soaked moment of joy, complete with a ST-GERMAIN Spritz in hand.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"St-Germain x Sophie Turner_ Delight in Life\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/QRmkjKpgHBk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign debuted globally on May 7 across streaming platforms including Netflix, Disney, and Peacock Premier, and will be amplified by creators worldwide throughout the season. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google data showed a 20% increase in worldwide searches for the ST-GERMAIN Spritz in 2025, with interest in the Hugo Spritz rising 58% globally, a trend the brand is clearly looking to ride hard this summer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is Turner&#8217;s third summer running with the brand. She first fronted their &#8220;Spritz Up Your Summer&#8221; campaign in 2024, starring in a rom-com-inspired South of France spot created by Nike Communications and BBDO New York, before returning for a second campaign in 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ST-GERMAIN has kept its celebrity ambassador strategy tight; Turner is the only major celebrity face the brand has deployed since pivoting to this approach in 2024. Beyond ST-GERMAIN, Turner&#8217;s other brand partnerships include Louis Vuitton and Wella Professionals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the career front, Turner is currently filming the new <em>Tomb Raider<\/em> TV series, playing Lara Croft, and recently wrapped the acclaimed British mini-series <em>Joan<\/em> (2024).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/robert-pattinson-stars-in-1664-blanc-global-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Robert Pattinson brought cinematic edge to 1664 Blanc&#8217;s global campaign<\/a>, Turner brings a similar &#8220;actress-as-lifestyle-ambassador&#8221; energy to ST-GERMAIN, a strategy that has become standard for premium spirits brands. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grey Goose took an equally star-powered approach when <a href=\"https:\/\/bookingagentinfo.com\/news\/heidi-klum-fronts-grey-goose-campaign-inspired-by-the-devil-wears-prada-2\/\">Heidi Klum fronted their <em>Devil Wears Prada<\/em>-inspired campaign<\/a>, signaling that the luxury spirits space is increasingly betting on high-wattage celebrity storytelling over traditional advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Later this summer, ST-GERMAIN will also unveil a new fashion collaboration, showing that the brand&#8217;s vision extends beyond what&#8217;s in the glass to the effortless flair you bring to any occasion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ST-GERMAIN and Sophie Turner are quietly building one of the most consistent celebrity-brand partnerships in the premium spirits space. Three campaigns in three years, each escalating in scale, shows Bacardi&#8217;s confidence in this pairing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Turner, it&#8217;s smart positioning: approachable luxury, European flair, and a brand narrative that fits her post-<em>Game of Thrones<\/em> reinvention. The addition of a fashion collaboration signals ST-GERMAIN is now thinking well beyond cocktails, it wants cultural cachet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With three summer campaigns and counting, is Sophie Turner becoming the face of ST-GERMAIN the way some celebrities become synonymous with a single brand? As premium spirits brands lean harder into celebrity storytelling and Riviera aesthetics, does the &#8220;effortless summer&#8221; narrative still feel fresh, or is it becoming saturated?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ST-GERMAIN Elderflower Liqueur has launched its 2026 global summer campaign, &#8220;Delight in Life,&#8221; once again fronted by actress Sophie Turner. The short film, shot on the French Riviera and directed by Sophie Edelstein in partnership with NCA London, shows Turner turning an interrupted beach day into a sun-soaked moment of joy, complete with a ST-GERMAIN [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,12,14,11,17],"tags":[],"class_list":["post-42464","post","type-post","status-publish","format-standard","hentry","category-alcohol","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sophie Turner Teams Up With ST-GERMAIN for Global Summer Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/sophie-turner-teams-up-with-st-germain-for-global-summer-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sophie Turner Teams Up With ST-GERMAIN for Global Summer Campaign\" \/>\n<meta property=\"og:description\" content=\"ST-GERMAIN Elderflower Liqueur has launched its 2026 global summer campaign, &#8220;Delight in Life,&#8221; once again fronted by actress Sophie Turner. The short film, shot on the French Riviera and directed by Sophie Edelstein in partnership with NCA London, shows Turner turning an interrupted beach day into a sun-soaked moment of joy, complete with a ST-GERMAIN [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/sophie-turner-teams-up-with-st-germain-for-global-summer-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-08T23:29:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-08T23:29:50+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sophie Turner Teams Up With ST-GERMAIN for Global Summer Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/sophie-turner-teams-up-with-st-germain-for-global-summer-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Sophie Turner Teams Up With ST-GERMAIN for Global Summer Campaign","og_description":"ST-GERMAIN Elderflower Liqueur has launched its 2026 global summer campaign, &#8220;Delight in Life,&#8221; once again fronted by actress Sophie Turner. The short film, shot on the French Riviera and directed by Sophie Edelstein in partnership with NCA London, shows Turner turning an interrupted beach day into a sun-soaked moment of joy, complete with a ST-GERMAIN [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/sophie-turner-teams-up-with-st-germain-for-global-summer-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-08T23:29:39+00:00","article_modified_time":"2026-05-08T23:29:50+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/sophie-turner-teams-up-with-st-germain-for-global-summer-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/sophie-turner-teams-up-with-st-germain-for-global-summer-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Sophie Turner Teams Up With ST-GERMAIN for Global Summer Campaign","datePublished":"2026-05-08T23:29:39+00:00","dateModified":"2026-05-08T23:29:50+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/sophie-turner-teams-up-with-st-germain-for-global-summer-campaign\/"},"wordCount":457,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Alcohol","Brand Ambassador","Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/sophie-turner-teams-up-with-st-germain-for-global-summer-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/sophie-turner-teams-up-with-st-germain-for-global-summer-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/sophie-turner-teams-up-with-st-germain-for-global-summer-campaign\/","name":"Sophie Turner Teams Up With ST-GERMAIN for Global Summer Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-08T23:29:39+00:00","dateModified":"2026-05-08T23:29:50+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/sophie-turner-teams-up-with-st-germain-for-global-summer-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/sophie-turner-teams-up-with-st-germain-for-global-summer-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/sophie-turner-teams-up-with-st-germain-for-global-summer-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Sophie Turner Teams Up With ST-GERMAIN for Global Summer Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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