{"id":42454,"date":"2026-05-08T22:34:14","date_gmt":"2026-05-08T22:34:14","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42454"},"modified":"2026-05-08T22:34:26","modified_gmt":"2026-05-08T22:34:26","slug":"aja-wilson-and-jalen-brunson-front-lowes-basketball-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/aja-wilson-and-jalen-brunson-front-lowes-basketball-campaign\/","title":{"rendered":"A\u2019ja Wilson and Jalen Brunson Front Lowe\u2019s Basketball Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lowe&#8217;s just made its first move into basketball, announcing a campaign with four-time WNBA MVP A&#8217;ja Wilson of the Las Vegas Aces and New York Knicks guard Jalen Brunson. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CMO Jen Wilson said the brand wanted athletes who embodied a &#8220;drive for excellence,&#8221; and basketball&#8217;s cultural pull, across both the men&#8217;s and women&#8217;s games, is what drew them in. Neither Wilson nor Brunson had previously partnered with the home improvement giant.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&quot;Buckets&quot;   \u2013\u2013   Jalen Brunson &amp; A\u2019ja Wilson star in Lowe\u2019s debut basketball campaign\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/gFAUYVRAoXk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A&#8217;ja Wilson, who recently co-chaired the Met Gala and <a href=\"https:\/\/bookingagentinfo.com\/news\/aja-wilson-teams-with-nike-and-kids-foot-locker-for-kids-atwo-sneaker-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\">launched her second Nike signature sneaker, the A&#8217;Two<\/a> also holds active endorsement deals with Gatorade, Ruffles, and JPMorganChase. She recently signed a landmark three-year, $5 million supermax contract with the Aces, making her the highest-paid player in WNBA history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jalen Brunson has an active deal with BodyArmor, starring in their &#8220;Choose Better&#8221; campaign alongside LSU&#8217;s <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/flaujae\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flau&#8217;jae Johnson<\/a>. He also carries deals with Nike, American Express, and JPMorganChase. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brunson scored 39 points in Game 5 against the Atlanta Hawks as New York advanced to the second round of the playoffs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For sneaker fans tracking athlete brand moves, <a href=\"https:\/\/bookingagentinfo.com\/news\/donovan-mitchell-teams-up-with-adidas-for-d-o-n-issue-8-sneaker-drop-teaser\/\" target=\"_blank\" rel=\"noreferrer noopener\">Donovan Mitchell&#8217;s recent Adidas campaign<\/a> offers another lens on how NBA stars are showing up in the brand space right now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lowe&#8217;s previously built its sports roster around NFL players, including <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/travis-kelce\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Travis Kelce<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/christian-mccaffrey\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Christian McCaffrey<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dak-prescott\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dak Prescott<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bryce-young\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bryce Young<\/a>, before expanding into soccer with a multiyear deal featuring Lionel Messi and Inter Miami CF. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The basketball campaign now rounds out a multi-sport strategy the brand has been methodically building.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lowe&#8217;s &#8220;Buckets&#8221; campaign is a calculated play, not a trend-chase. The brand has spent years proving its sports strategy in the NFL and soccer before touching basketball, so when they move, it&#8217;s deliberate. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing A&#8217;ja Wilson and Jalen Brunson gives Lowe&#8217;s access to two of the most culturally resonant athletes in the game right now. Wilson isn&#8217;t just an MVP, she&#8217;s a fashion figure, a Met Gala co-chair, and a sneaker brand. Brunson isn&#8217;t just a scorer, he&#8217;s New York&#8217;s face of consistency in an era obsessed with flash.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Together, they give Lowe&#8217;s something its NFL roster couldn&#8217;t: an audience that is younger, more diverse, and deeply plugged into the lifestyle conversation that basketball commands year-round.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing, mid-NBA playoffs and the WNBA&#8217;s landmark 30th season, also says a lot. Lowe&#8217;s is not testing basketball. It&#8217;s arriving.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Lowe&#8217;s now active in the NFL, soccer, and basketball, which sport does the brand feel most natural in, and why? Does A&#8217;ja Wilson&#8217;s personal childhood connection to Lowe&#8217;s make this feel more authentic, or is it just clever storytelling?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lowe&#8217;s just made its first move into basketball, announcing a campaign with four-time WNBA MVP A&#8217;ja Wilson of the Las Vegas Aces and New York Knicks guard Jalen Brunson. CMO Jen Wilson said the brand wanted athletes who embodied a &#8220;drive for excellence,&#8221; and basketball&#8217;s cultural pull, across both the men&#8217;s and women&#8217;s games, is [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,15],"tags":[],"class_list":["post-42454","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A\u2019ja Wilson and Jalen Brunson Front Lowe\u2019s Basketball Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/aja-wilson-and-jalen-brunson-front-lowes-basketball-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\u2019ja Wilson and Jalen Brunson Front Lowe\u2019s Basketball Campaign\" \/>\n<meta property=\"og:description\" content=\"Lowe&#8217;s just made its first move into basketball, announcing a campaign with four-time WNBA MVP A&#8217;ja Wilson of the Las Vegas Aces and New York Knicks guard Jalen Brunson. CMO Jen Wilson said the brand wanted athletes who embodied a &#8220;drive for excellence,&#8221; and basketball&#8217;s cultural pull, across both the men&#8217;s and women&#8217;s games, is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/aja-wilson-and-jalen-brunson-front-lowes-basketball-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-08T22:34:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-08T22:34:26+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A\u2019ja Wilson and Jalen Brunson Front Lowe\u2019s Basketball Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/aja-wilson-and-jalen-brunson-front-lowes-basketball-campaign\/","og_locale":"en_US","og_type":"article","og_title":"A\u2019ja Wilson and Jalen Brunson Front Lowe\u2019s Basketball Campaign","og_description":"Lowe&#8217;s just made its first move into basketball, announcing a campaign with four-time WNBA MVP A&#8217;ja Wilson of the Las Vegas Aces and New York Knicks guard Jalen Brunson. CMO Jen Wilson said the brand wanted athletes who embodied a &#8220;drive for excellence,&#8221; and basketball&#8217;s cultural pull, across both the men&#8217;s and women&#8217;s games, is [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/aja-wilson-and-jalen-brunson-front-lowes-basketball-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-08T22:34:14+00:00","article_modified_time":"2026-05-08T22:34:26+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/aja-wilson-and-jalen-brunson-front-lowes-basketball-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/aja-wilson-and-jalen-brunson-front-lowes-basketball-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"A\u2019ja Wilson and Jalen Brunson Front Lowe\u2019s Basketball Campaign","datePublished":"2026-05-08T22:34:14+00:00","dateModified":"2026-05-08T22:34:26+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/aja-wilson-and-jalen-brunson-front-lowes-basketball-campaign\/"},"wordCount":467,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Basketball","Campaigns","Endorsement Deals","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/aja-wilson-and-jalen-brunson-front-lowes-basketball-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/aja-wilson-and-jalen-brunson-front-lowes-basketball-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/aja-wilson-and-jalen-brunson-front-lowes-basketball-campaign\/","name":"A\u2019ja Wilson and Jalen Brunson Front Lowe\u2019s Basketball Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-08T22:34:14+00:00","dateModified":"2026-05-08T22:34:26+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/aja-wilson-and-jalen-brunson-front-lowes-basketball-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/aja-wilson-and-jalen-brunson-front-lowes-basketball-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/aja-wilson-and-jalen-brunson-front-lowes-basketball-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"A\u2019ja Wilson and Jalen Brunson Front Lowe\u2019s Basketball Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/42454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=42454"}],"version-history":[{"count":3,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/42454\/revisions"}],"predecessor-version":[{"id":42459,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/42454\/revisions\/42459"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=42454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=42454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=42454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}