{"id":42318,"date":"2026-05-07T12:19:30","date_gmt":"2026-05-07T12:19:30","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42318"},"modified":"2026-05-07T12:19:49","modified_gmt":"2026-05-07T12:19:49","slug":"kacey-musgraves-partners-with-depop-for-new-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/kacey-musgraves-partners-with-depop-for-new-campaign\/","title":{"rendered":"Kacey Musgraves Partners With Depop for New Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Depop unveiled its collaboration with singer-songwriter Kacey Musgraves on May 1, 2026, for a new Shop Drop and accompanying digital campaign timed to her upcoming album, <em>Middle of Nowhere<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The shop, which went live on May 4, features 20 pieces from Musgraves&#8217; personal wardrobe, dropped in capsules across several weeks, including a custom For Love and Lemons set from her Mexico City show, an Alexander Vauthier dress worn at the 26th Annual Latin Grammys, and a Lacemade Denim Set from her All Things Go festival performance. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All proceeds support The Young Center for Immigrant Children&#8217;s Rights.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@depop\/video\/7635264554263399702\" data-video-id=\"7635264554263399702\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@depop\" href=\"https:\/\/www.tiktok.com\/@depop?refer=embed\">@depop<\/a> <p>\u2605 \ud835\udc12\ud835\udc1e\ud835\udc2d \ud835\udc18\ud835\udc28\ud835\udc2e\ud835\udc2b \ud835\udc00\ud835\udc25\ud835\udc1a\ud835\udc2b\ud835\udc26\ud835\udc2c \u2605 Handpicked pieces from Kacey\u2019s actual closet drop Monday, May 4th at 12PM PST \/ 3PM EST exclusively on Depop. Link in bio.<\/p> <a target=\"_blank\" title=\"\u266c original sound - Depop\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7635264574937123606?refer=embed\">\u266c original sound &#8211; Depop<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This marks Musgraves&#8217; first collaboration with Depop. Her recent brand activity has been fashion-forward. She co-designed a 17-piece capsule with Reformation in September 2024 and partnered with Erewhon in February 2025. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/lainey-wilson-stars-in-new-campaign-for-coors-light\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lainey Wilson&#8217;s campaign with Coors Light<\/a>, this deal shows how country artists are leaning into brand partnerships that feel personal and culturally authentic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depop, which has previously worked with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/shacarri-richardson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sha&#8217;Carri Richardson<\/a> (alongside Cash App) and partnered with M\u00b7A\u00b7C Cosmetics featuring <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jordyn-woods\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jordyn Woods<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/leah-kateb\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leah Kateb<\/a>, continues building a strong celebrity partnership portfolio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to how <a href=\"https:\/\/bookingagentinfo.com\/news\/dolly-parton-teams-up-with-kendra-scott-on-new-coat-of-many-colors-jewelry-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dolly Parton collaborated with Kendra Scott<\/a> to blend personal storytelling with commerce, this Musgraves x Depop drop leans into nostalgia and wardrobe narrative as the product itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside the Shop Drop, Musgraves sat down with Depop for a video interview series reflecting on her personal style and the memories attached to each piece she&#8217;s selling.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@depop\/video\/7636118310786141462\" data-video-id=\"7636118310786141462\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@depop\" href=\"https:\/\/www.tiktok.com\/@depop?refer=embed\">@depop<\/a> <p>Handpicked pieces from Kacey Musgraves&#8217; closet just dropped on Depop. Hit the link in bio to shop before it&#8217;s gone \u2b50\ufe0f @kaceymusgraves <\/p> <a target=\"_blank\" title=\"\u266c original sound - Depop\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7636118329808390934?refer=embed\">\u266c original sound &#8211; Depop<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a savvy multi-layered move. Kacey Musgraves gets album buzz, charity impact, and authentic fashion credibility, all in one campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Depop, landing a Grammy-winning country-pop crossover artist broadens its appeal beyond its core Gen Z streetwear base. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The under-$100 price cap is a deliberate accessibility play, and routing all proceeds to an immigrant children&#8217;s charity adds purpose-driven weight that resonates with Musgraves&#8217; fanbase. It&#8217;s commerce, storytelling, and activism bundled together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does tying a wardrobe drop to an album rollout set a new template for music marketing in 2026? Could the charity angle, donating to immigrant rights, amplify or polarize attention on the campaign? Could this deal evolve into a longer creative partnership, similar to what Musgraves built with Reformation?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depop unveiled its collaboration with singer-songwriter Kacey Musgraves on May 1, 2026, for a new Shop Drop and accompanying digital campaign timed to her upcoming album, Middle of Nowhere. The shop, which went live on May 4, features 20 pieces from Musgraves&#8217; personal wardrobe, dropped in capsules across several weeks, including a custom For Love [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,28,11,24,18],"tags":[],"class_list":["post-42318","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-country","category-endorsements","category-fashion","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kacey Musgraves Partners With Depop for New Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/kacey-musgraves-partners-with-depop-for-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kacey Musgraves Partners With Depop for New Campaign\" \/>\n<meta property=\"og:description\" content=\"Depop unveiled its collaboration with singer-songwriter Kacey Musgraves on May 1, 2026, for a new Shop Drop and accompanying digital campaign timed to her upcoming album, Middle of Nowhere. The shop, which went live on May 4, features 20 pieces from Musgraves&#8217; personal wardrobe, dropped in capsules across several weeks, including a custom For Love [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/kacey-musgraves-partners-with-depop-for-new-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-07T12:19:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T12:19:49+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kacey Musgraves Partners With Depop for New Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/kacey-musgraves-partners-with-depop-for-new-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Kacey Musgraves Partners With Depop for New Campaign","og_description":"Depop unveiled its collaboration with singer-songwriter Kacey Musgraves on May 1, 2026, for a new Shop Drop and accompanying digital campaign timed to her upcoming album, Middle of Nowhere. The shop, which went live on May 4, features 20 pieces from Musgraves&#8217; personal wardrobe, dropped in capsules across several weeks, including a custom For Love [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/kacey-musgraves-partners-with-depop-for-new-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-07T12:19:30+00:00","article_modified_time":"2026-05-07T12:19:49+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/kacey-musgraves-partners-with-depop-for-new-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/kacey-musgraves-partners-with-depop-for-new-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Kacey Musgraves Partners With Depop for New Campaign","datePublished":"2026-05-07T12:19:30+00:00","dateModified":"2026-05-07T12:19:49+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/kacey-musgraves-partners-with-depop-for-new-campaign\/"},"wordCount":382,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Country","Endorsement Deals","Fashion","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/kacey-musgraves-partners-with-depop-for-new-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/kacey-musgraves-partners-with-depop-for-new-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/kacey-musgraves-partners-with-depop-for-new-campaign\/","name":"Kacey Musgraves Partners With Depop for New Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-07T12:19:30+00:00","dateModified":"2026-05-07T12:19:49+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/kacey-musgraves-partners-with-depop-for-new-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/kacey-musgraves-partners-with-depop-for-new-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/kacey-musgraves-partners-with-depop-for-new-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Kacey Musgraves Partners With Depop for New Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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