{"id":42313,"date":"2026-05-07T03:03:42","date_gmt":"2026-05-07T03:03:42","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42313"},"modified":"2026-05-07T03:04:00","modified_gmt":"2026-05-07T03:04:00","slug":"derick-hall-and-allison-schmitt-star-in-huggies-natural-born-fighters-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/derick-hall-and-allison-schmitt-star-in-huggies-natural-born-fighters-campaign\/","title":{"rendered":"Derick Hall and Allison Schmitt Star in Huggies \u201cNatural Born Fighters\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Huggies has launched <em>Natural Born Fighters<\/em>, a new campaign that reframes how the world sees NICU babies, not as fragile, but as fighters. At the center of it all is a story that&#8217;s impossible to ignore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seattle Seahawks linebacker Derick Hall was born at just 23 weeks, weighing 2 pounds, 9 ounces, and given a 1% chance of survival. Today, he&#8217;s a reigning football champion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hall played a starring role in Super Bowl LX in February 2026, registering a sack and a strip-sack to help the Seahawks defeat the New England Patriots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He and his mother, Stacy Gooden-Crandle, co-founded the Derick Hall One Percent Foundation to support NICU families and youth programs, and that nonprofit is the beneficiary of the campaign&#8217;s social fundraising component.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign also features former NICU baby and four-time Olympian Allison Schmitt, a ten-time Olympic medalist who won gold in the 200-meter freestyle at the 2012 London Games, alongside historical figures like Albert Einstein and Anna Pavlova who also had fragile starts to life. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Huggies Natural Born Fighters Film\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_rB63kC-l3k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t Huggies&#8217; first foray into celebrity-driven campaigns. The Kimberly-Clark-owned brand has previously partnered with NBA star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/giannis-antetokounmpo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Giannis Antetokounmpo<\/a> for its Little Movers campaign and actor <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/danny-trejo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Danny Trejo<\/a> for its Snug &amp; Dry diaper launch in 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Natural Born Fighters<\/em> marks the brand&#8217;s most emotionally resonant and cause-driven campaign to date. Much like how <a href=\"https:\/\/bookingagentinfo.com\/news\/tommy-devito-partners-with-hoka-and-dicks-sporting-goods-for-digital-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tommy DeVito partnered with HOKA and Dick&#8217;s Sporting Goods<\/a> for a campaign built on personal narrative, Hall&#8217;s real-life NICU origin story is the engine driving this partnership&#8217;s authenticity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And just as <a href=\"https:\/\/bookingagentinfo.com\/news\/lewis-hamilton-fronts-sanpellegrino-dinner-dialogues-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lewis Hamilton fronted San Pellegrino&#8217;s Dinner Dialogues campaign<\/a> by leaning into personal values, Hall and Schmitt bring credibility that no scripted spokesperson ever could.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign launches ahead of Mother&#8217;s Day on May 10 and during National Nurses Week, May 6\u201312, honoring both NICU moms and the healthcare workers who fight alongside the smallest patients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a masterclass in purpose-driven marketing. Huggies didn&#8217;t just find celebrity faces, they found <em>living proof<\/em> of what their products exist to support. Derick Hall isn&#8217;t endorsing diapers; he <em>was<\/em> the baby in those diapers. That&#8217;s not a talking point, that&#8217;s a transformational brand story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Launching this right before Mother&#8217;s Day and during National Nurses Week shows sharp strategic timing that amplifies emotional impact. For Kimberly-Clark, tying a charitable mechanism (donations per social share) to the campaign is smart: it turns consumers into active participants, not passive viewers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Allison Schmitt, this partnership fits naturally alongside her long-standing advocacy work around mental health and resilience. For Hall, fresh off a Super Bowl win, this is a defining moment in building a legacy beyond football.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does knowing that Derick Hall was a NICU baby make his Super Bowl performance feel even more remarkable, and does that personal story make this campaign more effective than traditional celebrity endorsements? Is tying donations to social shares a genuinely impactful charitable model, or does it risk turning a serious cause into a social media performance metric?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Huggies has launched Natural Born Fighters, a new campaign that reframes how the world sees NICU babies, not as fragile, but as fighters. At the center of it all is a story that&#8217;s impossible to ignore. Seattle Seahawks linebacker Derick Hall was born at just 23 weeks, weighing 2 pounds, 9 ounces, and given a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,19,15],"tags":[],"class_list":["post-42313","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-football","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Derick Hall and Allison Schmitt Star in Huggies \u201cNatural Born Fighters\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/derick-hall-and-allison-schmitt-star-in-huggies-natural-born-fighters-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Derick Hall and Allison Schmitt Star in Huggies \u201cNatural Born Fighters\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"Huggies has launched Natural Born Fighters, a new campaign that reframes how the world sees NICU babies, not as fragile, but as fighters. 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Seattle Seahawks linebacker Derick Hall was born at just 23 weeks, weighing 2 pounds, 9 ounces, and given a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/derick-hall-and-allison-schmitt-star-in-huggies-natural-born-fighters-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-07T03:03:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T03:04:00+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Derick Hall and Allison Schmitt Star in Huggies \u201cNatural Born Fighters\u201d Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/derick-hall-and-allison-schmitt-star-in-huggies-natural-born-fighters-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Derick Hall and Allison Schmitt Star in Huggies \u201cNatural Born Fighters\u201d Campaign","og_description":"Huggies has launched Natural Born Fighters, a new campaign that reframes how the world sees NICU babies, not as fragile, but as fighters. 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Seattle Seahawks linebacker Derick Hall was born at just 23 weeks, weighing 2 pounds, 9 ounces, and given a [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/derick-hall-and-allison-schmitt-star-in-huggies-natural-born-fighters-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-07T03:03:42+00:00","article_modified_time":"2026-05-07T03:04:00+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/derick-hall-and-allison-schmitt-star-in-huggies-natural-born-fighters-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/derick-hall-and-allison-schmitt-star-in-huggies-natural-born-fighters-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Derick Hall and Allison Schmitt Star in Huggies \u201cNatural Born Fighters\u201d Campaign","datePublished":"2026-05-07T03:03:42+00:00","dateModified":"2026-05-07T03:04:00+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/derick-hall-and-allison-schmitt-star-in-huggies-natural-born-fighters-campaign\/"},"wordCount":519,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Football","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/derick-hall-and-allison-schmitt-star-in-huggies-natural-born-fighters-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/derick-hall-and-allison-schmitt-star-in-huggies-natural-born-fighters-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/derick-hall-and-allison-schmitt-star-in-huggies-natural-born-fighters-campaign\/","name":"Derick Hall and Allison Schmitt Star in Huggies \u201cNatural Born Fighters\u201d Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-07T03:03:42+00:00","dateModified":"2026-05-07T03:04:00+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/derick-hall-and-allison-schmitt-star-in-huggies-natural-born-fighters-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/derick-hall-and-allison-schmitt-star-in-huggies-natural-born-fighters-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/derick-hall-and-allison-schmitt-star-in-huggies-natural-born-fighters-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Derick Hall and Allison Schmitt Star in Huggies \u201cNatural Born Fighters\u201d Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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