{"id":42307,"date":"2026-05-07T02:17:22","date_gmt":"2026-05-07T02:17:22","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42307"},"modified":"2026-05-07T02:20:17","modified_gmt":"2026-05-07T02:20:17","slug":"jaylen-brown-and-kylian-mbappe-front-oakley-players-collection-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jaylen-brown-and-kylian-mbappe-front-oakley-players-collection-campaign\/","title":{"rendered":"Jaylen Brown and Kylian Mbapp\u00e9 Front Oakley Players Collection Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Oakley has tapped two of its athletes to be the faces of its latest eyewear and sportswear collections. The latest iteration of the Oakley Players Collection features Jaylen Brown of the Boston Celtics and Kylian Mbapp\u00e9 of Real Madrid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brown&#8217;s offering includes the Oakley Highland Jaylen Brown Signature Series eyewear with Prizm Ruby Lenses and an exclusive cocoa brown apparel range co-designed with the brand, spanning a parka, vest, tee, cargo short, pants, sneakers, cap, and utility bag.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@nsssports\/video\/7636442967233858838\" data-video-id=\"7636442967233858838\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@nsssports\" href=\"https:\/\/www.tiktok.com\/@nsssports?refer=embed\">@nsssports<\/a> <p>What is audacity? Universally recognized as a synonym of courage, this word enriches its meaning with further nuances. The Treccani dictionary, for example, in certain contexts defines it as: &#8220;the quality of a highly original, even revolutionary novelty, which may therefore be risky&#8221;. If there is a brand that has made taking risks its philosophy, it is Oakley.  An unwavering confidence in its own ideas has guided the creation of objects so original and groundbreaking that they have rewritten aesthetic codes. The latest expression of this vision comes from the Players Collection, featuring new signature eyewear from Kylian Mbapp\u00e9 alongside first sportswear collection and eyewear with Jaylen Brown. @Oakley <a title=\"mbappe\ud83c\uddeb\ud83c\uddf7\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mbappe%F0%9F%87%AB%F0%9F%87%B7?refer=embed\">#mbappe\ud83c\uddeb\ud83c\uddf7<\/a> <\/p> <a target=\"_blank\" title=\"\u266c audio originale - nss sports\" href=\"https:\/\/www.tiktok.com\/music\/audio-originale-7636442984216644374?refer=embed\">\u266c audio originale &#8211; nss sports<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This represents Brown&#8217;s first major traditional brand partnership. He signed with Oakley in February 2025, having famously turned down over $50 million in deals to first build his own brand, 741 Performance, which launched its debut shoe, The Rover, in October 2024. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond Oakley, Brown holds current partnerships with Pepsi and Beats by Dre. On the court, Brown is a 2024 NBA Finals MVP who led the Celtics to their 18th championship and is currently competing in the 2026 NBA Playoffs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Mbapp\u00e9, his Permian Signature Series features a deep-set lens construction with Prizm Road Lenses, his personal logo on the lens, and the coordinates of Bondy, the Paris suburb where he grew up, etched along the temple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oakley first onboarded Mbapp\u00e9 as a global brand ambassador in January 2022. Off the pitch, Mbapp\u00e9 has been expanding his brand footprint. Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/kylian-mbappe-named-first-wellness-ambassador-for-fairmont-hotels-resorts\/\" target=\"_blank\" rel=\"noreferrer noopener\">he recently became the first wellness ambassador for Fairmont Hotels &amp; Resorts<\/a>, he also fronted Dior&#8217;s Spring\/Summer 2026 menswear campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Oakley Players Collection drop follows the brand&#8217;s broader athlete-driven push that has included signing <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/travis-scott\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Travis Scott<\/a> as its inaugural Chief Visionary in November 2025 and partnering with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/patrick-mahomes-ii\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Patrick Mahomes<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/justin-jefferson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Justin Jefferson<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/damian-lillard\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Damian Lillard<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The cross-sport pairing of Brown and Mbapp\u00e9 mirrors the same athlete-meets-lifestyle strategy seen when <a href=\"https:\/\/bookingagentinfo.com\/news\/miles-mcbride-teams-up-with-vuori-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miles McBride partnered with Vuori for a new campaign<\/a>, sportswear brands leaning into culturally relevant athletes to reach broader audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Players Collection is available now on Oakley&#8217;s e-commerce site, at select Oakley stores, and at global retail accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a masterclass in cross-sport, cross-continent brand building. Pairing an NBA champion with the most electrifying footballer in the world isn&#8217;t just a marketing flex, it&#8217;s a calculated move by Oakley to dominate both American and global sportswear conversations simultaneously. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fact that Jaylen Brown co-designed his apparel line (in his signature cocoa brown, no less) shows Oakley is giving its athletes real creative equity, not just a check.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Mbapp\u00e9 embedding the coordinates of Bondy into his signature frames is the kind of authentic storytelling that turns product into cultural artifact. With the 2026 FIFA World Cup on the horizon, Mbapp\u00e9&#8217;s visibility is only set to intensify, making this campaign exceptionally well-timed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could Jaylen Brown&#8217;s co-design role with Oakley evolve into a full creative partnership similar to Travis Scott&#8217;s Chief Visionary appointment? Does pairing an NBA and a soccer star signal Oakley&#8217;s ambition to become the dominant performance eyewear brand across all major global sports?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oakley has tapped two of its athletes to be the faces of its latest eyewear and sportswear collections. The latest iteration of the Oakley Players Collection features Jaylen Brown of the Boston Celtics and Kylian Mbapp\u00e9 of Real Madrid. Brown&#8217;s offering includes the Oakley Highland Jaylen Brown Signature Series eyewear with Prizm Ruby Lenses and [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,26,15],"tags":[],"class_list":["post-42307","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jaylen Brown and Kylian Mbapp\u00e9 Front Oakley Players Collection Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jaylen-brown-and-kylian-mbappe-front-oakley-players-collection-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaylen Brown and Kylian Mbapp\u00e9 Front Oakley Players Collection Campaign\" \/>\n<meta property=\"og:description\" content=\"Oakley has tapped two of its athletes to be the faces of its latest eyewear and sportswear collections. The latest iteration of the Oakley Players Collection features Jaylen Brown of the Boston Celtics and Kylian Mbapp\u00e9 of Real Madrid. Brown&#8217;s offering includes the Oakley Highland Jaylen Brown Signature Series eyewear with Prizm Ruby Lenses and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/jaylen-brown-and-kylian-mbappe-front-oakley-players-collection-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-07T02:17:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T02:20:17+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jaylen Brown and Kylian Mbapp\u00e9 Front Oakley Players Collection Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/jaylen-brown-and-kylian-mbappe-front-oakley-players-collection-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Jaylen Brown and Kylian Mbapp\u00e9 Front Oakley Players Collection Campaign","og_description":"Oakley has tapped two of its athletes to be the faces of its latest eyewear and sportswear collections. The latest iteration of the Oakley Players Collection features Jaylen Brown of the Boston Celtics and Kylian Mbapp\u00e9 of Real Madrid. Brown&#8217;s offering includes the Oakley Highland Jaylen Brown Signature Series eyewear with Prizm Ruby Lenses and [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/jaylen-brown-and-kylian-mbappe-front-oakley-players-collection-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-07T02:17:22+00:00","article_modified_time":"2026-05-07T02:20:17+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/jaylen-brown-and-kylian-mbappe-front-oakley-players-collection-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/jaylen-brown-and-kylian-mbappe-front-oakley-players-collection-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Jaylen Brown and Kylian Mbapp\u00e9 Front Oakley Players Collection Campaign","datePublished":"2026-05-07T02:17:22+00:00","dateModified":"2026-05-07T02:20:17+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/jaylen-brown-and-kylian-mbappe-front-oakley-players-collection-campaign\/"},"wordCount":505,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Basketball","Campaigns","Endorsement Deals","Soccer","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/jaylen-brown-and-kylian-mbappe-front-oakley-players-collection-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/jaylen-brown-and-kylian-mbappe-front-oakley-players-collection-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/jaylen-brown-and-kylian-mbappe-front-oakley-players-collection-campaign\/","name":"Jaylen Brown and Kylian Mbapp\u00e9 Front Oakley Players Collection Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-07T02:17:22+00:00","dateModified":"2026-05-07T02:20:17+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/jaylen-brown-and-kylian-mbappe-front-oakley-players-collection-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/jaylen-brown-and-kylian-mbappe-front-oakley-players-collection-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/jaylen-brown-and-kylian-mbappe-front-oakley-players-collection-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Jaylen Brown and Kylian Mbapp\u00e9 Front Oakley Players Collection Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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