{"id":42303,"date":"2026-05-06T18:09:43","date_gmt":"2026-05-06T18:09:43","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42303"},"modified":"2026-05-06T18:10:04","modified_gmt":"2026-05-06T18:10:04","slug":"paris-hilton-and-rob-rausch-star-in-old-navy-summer-2026-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/paris-hilton-and-rob-rausch-star-in-old-navy-summer-2026-campaign\/","title":{"rendered":"Paris Hilton and Rob Rausch Star in Old Navy Summer 2026 Campaign"},"content":{"rendered":"\n

Paris Hilton is making summer look like a party and Old Navy is hosting. The socialite-turned-DJ fronts the brand’s Summer 2026 campaign alongside The Traitors<\/em> Season 4 winner Rob Rausch, her mom Kathy Hilton, and Summer House<\/em> fan-favorite Ciara Miller.<\/p>\n\n\n\n

Overseeing creative is Gap Inc. EVP and Old Navy chief creative officer Zac Posen, who describes the campaign as “inspired by Paris,” clothes built for fun, not fuss.<\/p>\n\n\n\n

Shot at a sun-drenched estate with a pool and paddle boats, the collection leans hard into Y2K nostalgia: baby tees, handkerchief-hem skirts, and cropped pastel sweatshirts that read like a mood board from 2003. Hilton says she has long been a personal Old Navy shopper, calling it a genuine staple rather than a campaign-only endorsement.<\/p>\n\n\n\n

This is Hilton’s second major brand campaign in 2026, she fronted Karl Lagerfeld’s Spring\/Summer “From Paris with Love” collection<\/a> for the second consecutive season.<\/p>\n\n\n\n

Rausch, fresh off a Kosas Lip Pulse campaign<\/a> and a Crown Royal x Realtree clothing collab<\/a> in April, is quickly becoming one of the most booked reality stars in the business following his Traitors<\/em> win earlier this year.<\/p>\n\n\n\n

For Old Navy, the campaign extends a winning streak of era-specific celebrity casting. The brand starred Lindsay Lohan in its 2025 “New Moves” activewear push and has a long history of tapping culturally resonant figures, from Amy Poehler<\/a> to Julia Louis-Dreyfus<\/a>, to bring personality to its seasonal collections.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

Old Navy’s Summer 2026 campaign is not just about summer clothes, it is a calculated nostalgia play. <\/p>\n\n\n\n

Pairing Paris Hilton, who practically invented the celebrity-as-brand blueprint, with Rob Rausch, the current internet’s favorite charming underdog, signals that Old Navy knows exactly what it is doing: casting cultural moments, not just faces. <\/p>\n\n\n\n

Hilton’s dual-campaign momentum with Karl Lagerfeld and Old Navy in the same season shows her brand equity is arguably at a peak. <\/p>\n\n\n\n

And Rausch’s pivot from reality TV winner to multi-brand partner (beauty, lifestyle, fashion, and now mainstream retail) is one of the faster celebrity-to-endorser arcs in recent memory.<\/p>\n\n\n\n

Does Paris Hilton’s Y2K nostalgia pull still resonate with Old Navy’s core shoppers in 2026, or is the brand preaching to the already-converted? What does it say about Old Navy’s marketing strategy that it keeps reaching for “comeback” or “moment” celebrities rather than current pop music stars?<\/p>\n","protected":false},"excerpt":{"rendered":"

Paris Hilton is making summer look like a party and Old Navy is hosting. The socialite-turned-DJ fronts the brand’s Summer 2026 campaign alongside The Traitors Season 4 winner Rob Rausch, her mom Kathy Hilton, and Summer House fan-favorite Ciara Miller. Overseeing creative is Gap Inc. EVP and Old Navy chief creative officer Zac Posen, who […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,22,11,24,17,21,18],"tags":[],"class_list":["post-42303","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-digital","category-endorsements","category-fashion","category-film-tv","category-influencers","category-music"],"acf":[],"yoast_head":"\nParis Hilton and Rob Rausch Star in Old Navy Summer 2026 Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/paris-hilton-and-rob-rausch-star-in-old-navy-summer-2026-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paris Hilton and Rob Rausch Star in Old Navy Summer 2026 Campaign\" \/>\n<meta property=\"og:description\" content=\"Paris Hilton is making summer look like a party and Old Navy is hosting. The socialite-turned-DJ fronts the brand’s Summer 2026 campaign alongside The Traitors Season 4 winner Rob Rausch, her mom Kathy Hilton, and Summer House fan-favorite Ciara Miller. Overseeing creative is Gap Inc. EVP and Old Navy chief creative officer Zac Posen, who […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/paris-hilton-and-rob-rausch-star-in-old-navy-summer-2026-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-06T18:09:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-06T18:10:04+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paris Hilton and Rob Rausch Star in Old Navy Summer 2026 Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/paris-hilton-and-rob-rausch-star-in-old-navy-summer-2026-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Paris Hilton and Rob Rausch Star in Old Navy Summer 2026 Campaign","og_description":"Paris Hilton is making summer look like a party and Old Navy is hosting. 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