{"id":42238,"date":"2026-05-05T17:23:38","date_gmt":"2026-05-05T17:23:38","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42238"},"modified":"2026-05-07T14:45:54","modified_gmt":"2026-05-07T14:45:54","slug":"rose-partners-with-puma-for-h-street-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/rose-partners-with-puma-for-h-street-campaign\/","title":{"rendered":"ROS\u00c9 Partners With PUMA for H-Street Campaign"},"content":{"rendered":"\n

PUMA has tapped BLACKPINK<\/a>‘s ROS\u00c9 for the second installment of its H-Street campaign, this time centered on the sneaker’s new Ivory colorway with metallic accents. <\/p>\n\n\n\n

The campaign places ROS\u00c9 in a residential neighborhood setting, pairing the shoe’s track-inspired design with light blue socks and a sporty look that keeps the shoe’s athletic roots front and center. The H-Street Ivory drops May 7, 2026.<\/p>\n\n\n\n

The H-Street’s design history runs deep, its origins connect to PUMA’s late ’90s Harambee racing silhouette, a lightweight spike named after the Swahili expression for “pull together.” <\/p>\n\n\n\n

PUMA first transitioned it into a lifestyle model in 2003, keeping the streamlined form, T-shaped toe box, and breathable mesh upper intact.<\/p>\n\n\n\n

ROS\u00c9’s history with the brand goes back to June 2024, when she was named a global ambassador. She then headlined PUMA’s Speedcat campaign alongside Dua Lipa<\/a>, dropped a “Rosie” capsule collection in August 2025, and fronted the first wave of the H-Street campaign in March 2026<\/a>.<\/p>\n\n\n\n

Beyond PUMA, she was named a Levi’s global brand ambassador in February 2026<\/a>, adding to active partnerships with Saint Laurent and Tiffany & Co.<\/p>\n\n\n\n

On the music front, ROS\u00c9 continues to ride the wave of her breakout solo year. Her collaboration with Bruno Mars<\/a>, “APT.,” became the best-selling global single of 2025, earned three Grammy nominations, including Record of the Year and Song of the Year.<\/p>\n\n\n\n

The “APT.” song made her the first K-pop artist to win at the Brit Awards, taking home International Song of the Year in February 2026. She also made history as the first K-pop artist to perform solo at the Grammy Awards.<\/p>\n\n\n\n

PUMA’s lifestyle ambassador roster has also included A$AP Rocky<\/a>, whose collaboration with the brand debuted at New York Fashion Week in September 2024, and Neymar Jr.<\/a>, who has been a flagship PUMA partner since 2020.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

ROS\u00c9 and PUMA aren’t just renewing a campaign, they’re deepening one of the most strategically layered partnerships in celebrity brand culture right now. <\/p>\n\n\n\n

What started with the Speedcat line has evolved into co-designed capsules, multi-chapter campaigns, and now a heritage sneaker revival. That’s not a typical brand ambassador playbook, it’s closer to what you’d expect from a long-term creative collaboration.<\/p>\n\n\n\n

For PUMA, attaching ROS\u00c9 to the H-Street is a calculated move: it takes an archival running shoe with niche appeal and gives it mass, global relevance overnight.<\/p>\n\n\n\n

For ROS\u00c9, who is simultaneously holding her own in luxury fashion (Saint Laurent, Tiffany & Co.) and now denim (Levi’s), the PUMA partnership keeps her firmly planted in street and sports culture, a lane that most luxury-facing pop stars don’t successfully occupy.<\/p>\n\n\n\n

The Ivory colorway also signals something worth noting. The original H-Street campaign in March leaned into bold, neon-soaked energy. This follow-up is softer, more wearable, and arguably more Ros\u00e9.<\/p>\n\n\n\n

That kind of product evolution within a single campaign cycle suggests PUMA and ROS\u00c9’s team are in genuine creative dialogue, not just showing up for photoshoots.<\/p>\n\n\n\n

Could the success of the “Rosie” capsule lead to a full ROS\u00c9 x PUMA signature shoe down the line? As K-pop artists increasingly anchor global sneaker campaigns, how is this reshaping the traditional athlete-brand ambassador model that brands like PUMA built their identities on?<\/p>\n","protected":false},"excerpt":{"rendered":"

PUMA has tapped BLACKPINK‘s ROS\u00c9 for the second installment of its H-Street campaign, this time centered on the sneaker’s new Ivory colorway with metallic accents. The campaign places ROS\u00c9 in a residential neighborhood setting, pairing the shoe’s track-inspired design with light blue socks and a sporty look that keeps the shoe’s athletic roots front and […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,20,18],"tags":[],"class_list":["post-42238","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-k-pop","category-music"],"acf":[],"yoast_head":"\nROS\u00c9 Partners With PUMA for H-Street Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/rose-partners-with-puma-for-h-street-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROS\u00c9 Partners With PUMA for H-Street Campaign\" \/>\n<meta property=\"og:description\" content=\"PUMA has tapped BLACKPINK‘s ROS\u00c9 for the second installment of its H-Street campaign, this time centered on the sneaker’s new Ivory colorway with metallic accents. The campaign places ROS\u00c9 in a residential neighborhood setting, pairing the shoe’s track-inspired design with light blue socks and a sporty look that keeps the shoe’s athletic roots front and […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/rose-partners-with-puma-for-h-street-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-05T17:23:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T14:45:54+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ROS\u00c9 Partners With PUMA for H-Street Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/rose-partners-with-puma-for-h-street-campaign\/","og_locale":"en_US","og_type":"article","og_title":"ROS\u00c9 Partners With PUMA for H-Street Campaign","og_description":"PUMA has tapped BLACKPINK‘s ROS\u00c9 for the second installment of its H-Street campaign, this time centered on the sneaker’s new Ivory colorway with metallic accents. 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