{"id":42231,"date":"2026-05-05T16:39:23","date_gmt":"2026-05-05T16:39:23","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42231"},"modified":"2026-05-05T16:39:36","modified_gmt":"2026-05-05T16:39:36","slug":"thierry-henry-partners-with-samsung-for-when-it-matters-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/thierry-henry-partners-with-samsung-for-when-it-matters-campaign\/","title":{"rendered":"Thierry Henry Partners With Samsung for \u201cWhen It Matters\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Samsung is ringing in 20 consecutive years as the world&#8217;s number-one TV brand with a bold new campaign starring football legend Thierry Henry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;When It Matters&#8221; push launches today across 25 European markets, arriving just weeks before the FIFA World Cup 2026 kicks off on June 11.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Created by BBH Singapore and directed by Matthew Pollock through Starling, the campaign features Henry in a playful series of sketches, stepping into the roles of action hero, rom-com Romeo, private investigator, and astronaut, each time watching himself on a Samsung TV. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The concept, championed by Samsung Europe CMO Benjamin Braun, dramatizes the brand&#8217;s TV leadership with humor and shareability at its core.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Samsung &#039;When it Matters&#039; with Thierry Henry\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-c2JCZmHR88?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This marks Henry&#8217;s second Samsung outing, following his 2018 QLED campaign. The Arsenal icon and France World Cup winner has been one of the most in-demand faces in brand marketing this World Cup cycle, most recently starring in <a href=\"https:\/\/bookingagentinfo.com\/news\/thierry-henry-stars-in-don-julio-world-cup-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tequila Don Julio&#8217;s &#8220;Made to Be Raised&#8221; campaign<\/a>. He joined Fox Sports as a World Cup studio analyst in December 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung&#8217;s endorsement roster runs deep. <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bts\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">BTS<\/a> member <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rm\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">RM<\/a> serves as global ambassador for Samsung Art TV, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/suga\/\" target=\"_blank\" rel=\"noreferrer noopener\">SUGA<\/a> fronts the Galaxy Buds4 Pro, and <a href=\"https:\/\/bookingagentinfo.com\/news\/flaujae-johnson-partners-with-samsung-google-gemini-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">FlaUjae Johnson partnered with Samsung for a Google Gemini campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung isn&#8217;t just selling TVs here, it&#8217;s selling <em>the experience<\/em> of watching football. Anchoring the campaign around Henry&#8217;s charm and range rather than hard specs is a smart play: it keeps the message warm and shareable at a time when every brand is fighting for World Cup attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing is near-perfect, with the tournament weeks away and consumers actively looking to upgrade their screens. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Henry, this is further proof that his brand equity continues to grow well into post-playing life, he&#8217;s become one of the go-to faces for premium, sports-adjacent campaigns. And Samsung&#8217;s decision to return to him after 2018 speaks to how well that first partnership landed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does humor-driven, celebrity-led content do more for a tech brand&#8217;s image than spec-focused ads? What does Henry&#8217;s second Samsung deal in eight years say about the long-term value brands see in legacy football figures over current playing stars?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung is ringing in 20 consecutive years as the world&#8217;s number-one TV brand with a bold new campaign starring football legend Thierry Henry. The &#8220;When It Matters&#8221; push launches today across 25 European markets, arriving just weeks before the FIFA World Cup 2026 kicks off on June 11. Created by BBH Singapore and directed by [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,26,15],"tags":[],"class_list":["post-42231","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thierry Henry Partners With Samsung for \u201cWhen It Matters\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/thierry-henry-partners-with-samsung-for-when-it-matters-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thierry Henry Partners With Samsung for \u201cWhen It Matters\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"Samsung is ringing in 20 consecutive years as the world&#8217;s number-one TV brand with a bold new campaign starring football legend Thierry Henry. The &#8220;When It Matters&#8221; push launches today across 25 European markets, arriving just weeks before the FIFA World Cup 2026 kicks off on June 11. Created by BBH Singapore and directed by [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/thierry-henry-partners-with-samsung-for-when-it-matters-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-05T16:39:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T16:39:36+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Thierry Henry Partners With Samsung for \u201cWhen It Matters\u201d Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/thierry-henry-partners-with-samsung-for-when-it-matters-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Thierry Henry Partners With Samsung for \u201cWhen It Matters\u201d Campaign","og_description":"Samsung is ringing in 20 consecutive years as the world&#8217;s number-one TV brand with a bold new campaign starring football legend Thierry Henry. The &#8220;When It Matters&#8221; push launches today across 25 European markets, arriving just weeks before the FIFA World Cup 2026 kicks off on June 11. Created by BBH Singapore and directed by [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/thierry-henry-partners-with-samsung-for-when-it-matters-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-05T16:39:23+00:00","article_modified_time":"2026-05-05T16:39:36+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/thierry-henry-partners-with-samsung-for-when-it-matters-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/thierry-henry-partners-with-samsung-for-when-it-matters-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Thierry Henry Partners With Samsung for \u201cWhen It Matters\u201d Campaign","datePublished":"2026-05-05T16:39:23+00:00","dateModified":"2026-05-05T16:39:36+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/thierry-henry-partners-with-samsung-for-when-it-matters-campaign\/"},"wordCount":375,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Soccer","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/thierry-henry-partners-with-samsung-for-when-it-matters-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/thierry-henry-partners-with-samsung-for-when-it-matters-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/thierry-henry-partners-with-samsung-for-when-it-matters-campaign\/","name":"Thierry Henry Partners With Samsung for \u201cWhen It Matters\u201d Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-05T16:39:23+00:00","dateModified":"2026-05-05T16:39:36+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/thierry-henry-partners-with-samsung-for-when-it-matters-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/thierry-henry-partners-with-samsung-for-when-it-matters-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/thierry-henry-partners-with-samsung-for-when-it-matters-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Thierry Henry Partners With Samsung for \u201cWhen It Matters\u201d Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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