{"id":42205,"date":"2026-05-05T09:33:59","date_gmt":"2026-05-05T09:33:59","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42205"},"modified":"2026-05-05T09:34:13","modified_gmt":"2026-05-05T09:34:13","slug":"lexie-hull-fronts-teleties-hair-accessories-collection-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/lexie-hull-fronts-teleties-hair-accessories-collection-campaign\/","title":{"rendered":"Lexie Hull Fronts TELETIES Hair Accessories Collection Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Indiana Fever guard Lexie Hull has officially fronted her own collection with women-owned hair accessories brand TELETIES, founded in 2017 and known for its spiral, no-damage hair ties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The curated, WNBA-inspired lineup includes large and small spiral hair ties, a versatile mix pack, flat round hair clips, and classic claw clips, all built to handle both high-intensity competition and off-court style.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@tele_ties\/video\/7633810043397328159\" data-video-id=\"7633810043397328159\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@tele_ties\" href=\"https:\/\/www.tiktok.com\/@tele_ties?refer=embed\">@tele_ties<\/a> <p>TELETIES x LEXIE HULL\ud83d\udc95 @lexiehull  She wears TELETIES to every game. Then she designed her own. Strong enough for game day. Cute enough for every day! Shop the collection designed by Lexie herself! Trusted on and off the court.\ud83c\udfc0 <a title=\"teleties\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/teleties?refer=embed\">#TELETIES<\/a> <a title=\"lexiehull\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lexiehull?refer=embed\">#lexiehull<\/a> <a title=\"teletiesxlexiehull\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/teletiesxlexiehull?refer=embed\">#TELETIESxLexieHull<\/a> <a title=\"hairtok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hairtok?refer=embed\">#hairtok<\/a> <\/p> <a target=\"_blank\" title=\"\u266c 128bpmttadsttads - Official Sound Studio\" href=\"https:\/\/www.tiktok.com\/music\/128bpmttadsttads-6903462815177115650?refer=embed\">\u266c 128bpmttadsttads &#8211; Official Sound Studio<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The timing is sharp. Hull re-signed with Indiana on a multi-year deal, keeping the Fever&#8217;s core intact ahead of a season that has championship expectations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the court, she registered career highs in points (7.2), rebounds (4.3), and assists (1.8) last season, helping the team to a surprise semifinal berth despite a rash of injuries. She also won the inaugural Unrivaled title with Rose BC in 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off the court, Hull&#8217;s commercial reach has grown significantly. She recently <a href=\"https:\/\/bookingagentinfo.com\/news\/lexie-hull-partners-with-kfc-for-new-promotional-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnered with KFC<\/a> as part of the brand&#8217;s athlete marketing push, and <a href=\"https:\/\/bookingagentinfo.com\/news\/lexie-hull-launches-beauty-brand-forta\/\" target=\"_blank\" rel=\"noreferrer noopener\">launched beauty brand FORTA<\/a> alongside former Stanford teammate Sarah Guller.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She also fronted an LG campaign on student-athlete mental health and holds existing deals with Athleta as a &#8220;Power of She&#8221; ambassador and OLIPOP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hull described the TELETIES collection as products she actually wears on and off the court, adding that getting to choose the colors and styles herself made the process especially personal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is a strong signal of where WNBA athlete branding is headed. Hull didn&#8217;t just lend her face to a product, she co-created it, selecting colorways and styles that reflect her real lifestyle. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That kind of creator-level involvement builds more authentic consumer trust than a traditional ambassadorship and gives the product a story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For TELETIES, landing a player embedded in the most-watched team in women&#8217;s basketball right before the season opener is well-timed commercial strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hull&#8217;s portfolio is also becoming impressively diversified (spanning food, beauty, tech, wellness, fashion, and now accessories) all while she remains a complementary piece (not a superstar) on her team. That&#8217;s a notable marketing achievement. It suggests brands are increasingly betting on authenticity and relatability over pure celebrity status.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is Lexie Hull building one of the most well-rounded off-court brands in the WNBA right now and does she deserve more credit for it? Does the athlete-as-co-creator model make you more likely to buy a product? How much does a WNBA player&#8217;s team success influence the commercial value of their personal brand deals?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indiana Fever guard Lexie Hull has officially fronted her own collection with women-owned hair accessories brand TELETIES, founded in 2017 and known for its spiral, no-damage hair ties. The curated, WNBA-inspired lineup includes large and small spiral hair ties, a versatile mix pack, flat round hair clips, and classic claw clips, all built to handle [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,25,14,11,175,15],"tags":[45],"class_list":["post-42205","post","type-post","status-publish","format-standard","hentry","category-basketball","category-beauty","category-campaigns","category-endorsements","category-product-collaborations","category-sports","tag-wnba"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lexie Hull Fronts TELETIES Hair Accessories Collection Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/lexie-hull-fronts-teleties-hair-accessories-collection-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lexie Hull Fronts TELETIES Hair Accessories Collection Campaign\" \/>\n<meta property=\"og:description\" content=\"Indiana Fever guard Lexie Hull has officially fronted her own collection with women-owned hair accessories brand TELETIES, founded in 2017 and known for its spiral, no-damage hair ties. The curated, WNBA-inspired lineup includes large and small spiral hair ties, a versatile mix pack, flat round hair clips, and classic claw clips, all built to handle [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/lexie-hull-fronts-teleties-hair-accessories-collection-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-05T09:33:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T09:34:13+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lexie Hull Fronts TELETIES Hair Accessories Collection Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/lexie-hull-fronts-teleties-hair-accessories-collection-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Lexie Hull Fronts TELETIES Hair Accessories Collection Campaign","og_description":"Indiana Fever guard Lexie Hull has officially fronted her own collection with women-owned hair accessories brand TELETIES, founded in 2017 and known for its spiral, no-damage hair ties. The curated, WNBA-inspired lineup includes large and small spiral hair ties, a versatile mix pack, flat round hair clips, and classic claw clips, all built to handle [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/lexie-hull-fronts-teleties-hair-accessories-collection-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-05T09:33:59+00:00","article_modified_time":"2026-05-05T09:34:13+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/lexie-hull-fronts-teleties-hair-accessories-collection-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/lexie-hull-fronts-teleties-hair-accessories-collection-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Lexie Hull Fronts TELETIES Hair Accessories Collection Campaign","datePublished":"2026-05-05T09:33:59+00:00","dateModified":"2026-05-05T09:34:13+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/lexie-hull-fronts-teleties-hair-accessories-collection-campaign\/"},"wordCount":411,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["WNBA"],"articleSection":["Basketball","Beauty","Campaigns","Endorsement Deals","Product Collaborations","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/lexie-hull-fronts-teleties-hair-accessories-collection-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/lexie-hull-fronts-teleties-hair-accessories-collection-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/lexie-hull-fronts-teleties-hair-accessories-collection-campaign\/","name":"Lexie Hull Fronts TELETIES Hair Accessories Collection Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-05T09:33:59+00:00","dateModified":"2026-05-05T09:34:13+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/lexie-hull-fronts-teleties-hair-accessories-collection-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/lexie-hull-fronts-teleties-hair-accessories-collection-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/lexie-hull-fronts-teleties-hair-accessories-collection-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Lexie Hull Fronts TELETIES Hair Accessories Collection Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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