{"id":42200,"date":"2026-05-05T09:09:53","date_gmt":"2026-05-05T09:09:53","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42200"},"modified":"2026-05-05T09:14:54","modified_gmt":"2026-05-05T09:14:54","slug":"anthony-edwards-unveils-adidas-believe-that-1-signature-sneaker","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-unveils-adidas-believe-that-1-signature-sneaker\/","title":{"rendered":"Anthony Edwards Unveils Adidas \u201cBelieve That 1\u201d Signature Sneaker"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Anthony Edwards and Adidas Basketball are making basketball sneakers more accessible. The Minnesota Timberwolves superstar has officially unveiled the &#8220;Believe That 1,&#8221; his first-ever budget takedown model, built for outdoor hoopers and younger fans who want to ball like Ant-Man without the premium price tag.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Believe That 1 pulls design cues from the AE1, featuring a V-shaped upper construction that wraps the lacing system, while leaning slightly bulkier in overall shape. Dreamstrike cushioning handles impact underfoot, paired with a thick herringbone traction pattern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch ad, styled as a high-octane nostalgic spot, is narrated by Atlanta-based DJ Swamp Izzo and features adidas athletes including Karim Lopez, VJ Edgecombe, Alijah Arenas, and a surprise appearance from WNBA star Kelsey Plum, a possible signal that Plum has officially joined the Three Stripes roster. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@brkicks\/video\/7636139507380784397\" data-video-id=\"7636139507380784397\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@brkicks\" href=\"https:\/\/www.tiktok.com\/@brkicks?refer=embed\">@brkicks<\/a> <p>Adidas just dropped their newest ad narrated by Swamp Izzo, to celebrate Ant-Man&#8217;s return to the court tonight \ud83d\udc4f\ud83d\udd25 (via adidashoops\/X) <a title=\"anthonyedwards\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/anthonyedwards?refer=embed\">#anthonyedwards<\/a> <a title=\"timberwolves\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/timberwolves?refer=embed\">#timberwolves<\/a> <a title=\"nba\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nba?refer=embed\">#nba<\/a> <a title=\"adidas\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/adidas?refer=embed\">#adidas<\/a> <a title=\"swampizzo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/swampizzo?refer=embed\">#swampizzo<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - B\/R Kicks - B\/R Kicks\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-BR-Kicks-7636139564507187982?refer=embed\">\u266c original sound &#8211; B\/R Kicks &#8211; B\/R Kicks<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As explored in <a href=\"https:\/\/bookingagentinfo.com\/news\/jalen-williams-kahleah-copper-stars-in-new-adidas-climacool-campaign\/\">this recent feature on Jalen Williams and Kahleah Copper&#8217;s adidas Climacool campaign<\/a>, adidas has been steadily building a cross-sport athlete roster to anchor its basketball marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Edwards&#8217; partnership with adidas dates back to 2020 and has since grown into one of the brand&#8217;s most commercially dominant lines. His Hellstar AE2 stole the show at All-Star Weekend, where Edwards himself won the All-Star Game MVP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond adidas, he has starred in a high-fashion campaign for Y-3 and partnered with Dick&#8217;s Sporting Goods for the &#8220;Every Season Starts Here&#8221; initiative, a campaign designed to inspire young athletes by shifting the spotlight from star power to self-belief.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, adidas continues to expand its basketball footprint. Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/james-harden-partners-with-adidas-for-nipsey-hussle-tribute-sneaker-release\/\" target=\"_blank\" rel=\"noreferrer noopener\">James Harden&#8217;s recent Nipsey Hussle tribute sneaker release with adidas<\/a>, the brand is committed to storytelling-first product launches. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most recently, adidas debuted the Harden Vol. 9 with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/james-harden\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">James Harden<\/a>, launched a personalized apparel collection with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/donovan-mitchell\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Donovan Mitchell<\/a>, and signed 2026 top prospect Alijah Arenas to a landmark NIL deal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their multi-athlete strategy, from <a href=\"https:\/\/bookingagentinfo.com\/news\/fernando-mendoza-teams-up-with-adidas-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fernando Mendoza&#8217;s recent adidas campaign<\/a> to global basketball signings, signals a brand on a serious offensive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Believe That 1 isn&#8217;t just a cheaper shoe, it&#8217;s a calculated market play. Adidas is using Edwards&#8217; cultural gravity to capture a younger, price-sensitive consumer base that still wants to feel connected to one of the NBA&#8217;s most magnetic stars. The $100 price point is a gateway, not a compromise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s equally compelling is the Kelsey Plum moment. Slipping a potential signing announcement into a product launch ad is exactly the kind of culturally aware storytelling that has made Edwards&#8217; adidas campaigns appointment viewing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adidas isn&#8217;t just selling sneakers, it&#8217;s building an ecosystem of personality-driven athletes who sell the brand&#8217;s ethos as much as its product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Edwards personally, this launch cements his evolution from rookie signee to a multi-tier signature athlete, a status very few players ever achieve. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fact that adidas is expanding his line <em>downward<\/em> in price while simultaneously placing him in high-fashion campaigns like Y-3 is a rare branding balancing act, and so far, it&#8217;s working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does a budget takedown model risk diluting the premium feel of Edwards&#8217; signature line or does it smartly expand his brand? With the AE line consistently selling out, is Anthony Edwards quietly becoming the most valuable signature athlete in adidas history?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anthony Edwards and Adidas Basketball are making basketball sneakers more accessible. The Minnesota Timberwolves superstar has officially unveiled the &#8220;Believe That 1,&#8221; his first-ever budget takedown model, built for outdoor hoopers and younger fans who want to ball like Ant-Man without the premium price tag. The Believe That 1 pulls design cues from the AE1, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,176,15],"tags":[],"class_list":["post-42200","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-fitness","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anthony Edwards Unveils Adidas \u201cBelieve That 1\u201d Signature Sneaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-unveils-adidas-believe-that-1-signature-sneaker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anthony Edwards Unveils Adidas \u201cBelieve That 1\u201d Signature Sneaker\" \/>\n<meta property=\"og:description\" content=\"Anthony Edwards and Adidas Basketball are making basketball sneakers more accessible. The Minnesota Timberwolves superstar has officially unveiled the &#8220;Believe That 1,&#8221; his first-ever budget takedown model, built for outdoor hoopers and younger fans who want to ball like Ant-Man without the premium price tag. The Believe That 1 pulls design cues from the AE1, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-unveils-adidas-believe-that-1-signature-sneaker\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-05T09:09:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T09:14:54+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Anthony Edwards Unveils Adidas \u201cBelieve That 1\u201d Signature Sneaker","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-unveils-adidas-believe-that-1-signature-sneaker\/","og_locale":"en_US","og_type":"article","og_title":"Anthony Edwards Unveils Adidas \u201cBelieve That 1\u201d Signature Sneaker","og_description":"Anthony Edwards and Adidas Basketball are making basketball sneakers more accessible. The Minnesota Timberwolves superstar has officially unveiled the &#8220;Believe That 1,&#8221; his first-ever budget takedown model, built for outdoor hoopers and younger fans who want to ball like Ant-Man without the premium price tag. The Believe That 1 pulls design cues from the AE1, [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-unveils-adidas-believe-that-1-signature-sneaker\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-05T09:09:53+00:00","article_modified_time":"2026-05-05T09:14:54+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-unveils-adidas-believe-that-1-signature-sneaker\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-unveils-adidas-believe-that-1-signature-sneaker\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Anthony Edwards Unveils Adidas \u201cBelieve That 1\u201d Signature Sneaker","datePublished":"2026-05-05T09:09:53+00:00","dateModified":"2026-05-05T09:14:54+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-unveils-adidas-believe-that-1-signature-sneaker\/"},"wordCount":541,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Basketball","Campaigns","Endorsement Deals","Fitness","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/anthony-edwards-unveils-adidas-believe-that-1-signature-sneaker\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-unveils-adidas-believe-that-1-signature-sneaker\/","url":"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-unveils-adidas-believe-that-1-signature-sneaker\/","name":"Anthony Edwards Unveils Adidas \u201cBelieve That 1\u201d Signature Sneaker","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-05T09:09:53+00:00","dateModified":"2026-05-05T09:14:54+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-unveils-adidas-believe-that-1-signature-sneaker\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/anthony-edwards-unveils-adidas-believe-that-1-signature-sneaker\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-unveils-adidas-believe-that-1-signature-sneaker\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Anthony Edwards Unveils Adidas \u201cBelieve That 1\u201d Signature Sneaker"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/42200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=42200"}],"version-history":[{"count":3,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/42200\/revisions"}],"predecessor-version":[{"id":42204,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/42200\/revisions\/42204"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=42200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=42200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=42200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}