{"id":42153,"date":"2026-05-04T16:27:25","date_gmt":"2026-05-04T16:27:25","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42153"},"modified":"2026-05-04T16:27:45","modified_gmt":"2026-05-04T16:27:45","slug":"sarah-michelle-gellar-partners-with-olay-for-mom-you-were-right-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/sarah-michelle-gellar-partners-with-olay-for-mom-you-were-right-campaign\/","title":{"rendered":"Sarah Michelle Gellar Partners With Olay for \u201cMom, You Were Right\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sarah Michelle Gellar is back with Olay, and this time, she&#8217;s getting personal. The actress stars in the brand&#8217;s new &#8220;Mom, You Were Right&#8221; campaign, launched May 4, 2026, just ahead of Mother&#8217;s Day. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign taps into a truth many women know all too well: the skincare advice mom gave you years ago actually worked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gellar, who reunited with Olay after starring in its 2019 Super Bowl debut commercial &#8220;Killer Skin,&#8221; is now a full brand ambassador. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She kicked off the social campaign by sharing her own &#8220;mom was right&#8221; moments, crediting her mother&#8217;s consistent self-care routine as proof that simple, trusted products deliver real results over time.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@olay\/video\/7633842776827825439\" data-video-id=\"7633842776827825439\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@olay\" href=\"https:\/\/www.tiktok.com\/@olay?refer=embed\">@olay<\/a> <p>I\u2019ve been thinking about all the little things my mom passed down to me\u2026 and I have to admit <a title=\"momyouwereright\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/momyouwereright?refer=embed\">#MomYouWereRight<\/a> \u2764\ufe0f @olay and I are giving away Mother\u2019s Day gift sets to 5 winners\u2014and one lucky winner will receive a mother-daughter luxury photoshoot experience. To enter: Comment something your mom or mother figure was right about\u2014skincare, life, dating\u2026 all of it. No purch nec. 50 US\/DC, 18+. Ends 4\/30. Rules:http:\/\/olay.com\/mothersdaysweeps <a title=\"momyouwereright\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/momyouwereright?refer=embed\">#MomYouWereRight<\/a> <a title=\"olaypartner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/olaypartner?refer=embed\">#OlayPartner<\/a> <a title=\"skincare\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skincare?refer=embed\">#Skincare<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Olay Skin Care\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7633842850177796894?refer=embed\">\u266c original sound &#8211; Olay Skin Care<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/storm-reid-fronts-coach-cherry-parfum-campaign-for-coach\/\" target=\"_blank\" rel=\"noreferrer noopener\">Storm Reid&#8217;s campaign front for Coach&#8217;s Cherry Parfum<\/a>, this partnership leans on personal connection and storytelling to deepen brand loyalty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Olay, the #1 anti-aging skincare brand backed by 70+ years of science, has built a strong ambassador roster, including <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/shacarri-richardson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sha&#8217;Carri Richardson<\/a> (2024), <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/quinta-brunson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quinta Brunson<\/a> (2024), and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/carrie-underwood\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carrie Underwood<\/a>, before bringing Gellar on for a deeper, ongoing role this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the acting front, Gellar joined the Netflix revival of <em>Star Search<\/em> as a main judge in January 2026 and collaborated with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/alyson-hannigan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alyson Hannigan<\/a> on GSK&#8217;s Ask2BSure meningitis awareness campaign in 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She also appeared in Turo&#8217;s <em>10 Days of Slay<\/em> and Uber One&#8217;s <em>I Know What You Could&#8217;ve Saved Last Summer<\/em> campaign that same year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a masterclass in multigenerational marketing. Olay isn&#8217;t just selling moisturizer, it&#8217;s selling legacy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By leaning into the emotional weight of maternal wisdom, the brand connects with women across age groups simultaneously: daughters who grew up watching their moms use Olay, and moms who want to pass that trust on. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gellar is the perfect vehicle for this message, she&#8217;s a mom herself, she has cultural nostalgia on her side from her <em>Buffy<\/em> era, and she&#8217;s been in Olay&#8217;s orbit since 2019. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand didn&#8217;t cold-call a celebrity; they deepened a real relationship. That authenticity is rare and valuable in the crowded beauty endorsement space. Couple that with tight-window product deals at Amazon and Target, and this campaign is as strategic as it is emotional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Gellar&#8217;s return to Olay feel like organic brand loyalty or a calculated celebrity play and does it matter if the results are the same? As beauty brands increasingly bet on nostalgia and generational storytelling, which other legacy brands could follow Olay&#8217;s playbook?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sarah Michelle Gellar is back with Olay, and this time, she&#8217;s getting personal. The actress stars in the brand&#8217;s new &#8220;Mom, You Were Right&#8221; campaign, launched May 4, 2026, just ahead of Mother&#8217;s Day. The campaign taps into a truth many women know all too well: the skincare advice mom gave you years ago actually [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,11,17],"tags":[],"class_list":["post-42153","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sarah Michelle Gellar Partners With Olay for \u201cMom, You Were Right\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/sarah-michelle-gellar-partners-with-olay-for-mom-you-were-right-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sarah Michelle Gellar Partners With Olay for \u201cMom, You Were Right\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"Sarah Michelle Gellar is back with Olay, and this time, she&#8217;s getting personal. 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The campaign taps into a truth many women know all too well: the skincare advice mom gave you years ago actually [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/sarah-michelle-gellar-partners-with-olay-for-mom-you-were-right-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-04T16:27:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-04T16:27:45+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sarah Michelle Gellar Partners With Olay for \u201cMom, You Were Right\u201d Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/sarah-michelle-gellar-partners-with-olay-for-mom-you-were-right-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Sarah Michelle Gellar Partners With Olay for \u201cMom, You Were Right\u201d Campaign","og_description":"Sarah Michelle Gellar is back with Olay, and this time, she&#8217;s getting personal. The actress stars in the brand&#8217;s new &#8220;Mom, You Were Right&#8221; campaign, launched May 4, 2026, just ahead of Mother&#8217;s Day. The campaign taps into a truth many women know all too well: the skincare advice mom gave you years ago actually [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/sarah-michelle-gellar-partners-with-olay-for-mom-you-were-right-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-05-04T16:27:25+00:00","article_modified_time":"2026-05-04T16:27:45+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/sarah-michelle-gellar-partners-with-olay-for-mom-you-were-right-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/sarah-michelle-gellar-partners-with-olay-for-mom-you-were-right-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Sarah Michelle Gellar Partners With Olay for \u201cMom, You Were Right\u201d Campaign","datePublished":"2026-05-04T16:27:25+00:00","dateModified":"2026-05-04T16:27:45+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/sarah-michelle-gellar-partners-with-olay-for-mom-you-were-right-campaign\/"},"wordCount":423,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/sarah-michelle-gellar-partners-with-olay-for-mom-you-were-right-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/sarah-michelle-gellar-partners-with-olay-for-mom-you-were-right-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/sarah-michelle-gellar-partners-with-olay-for-mom-you-were-right-campaign\/","name":"Sarah Michelle Gellar Partners With Olay for \u201cMom, You Were Right\u201d Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-05-04T16:27:25+00:00","dateModified":"2026-05-04T16:27:45+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/sarah-michelle-gellar-partners-with-olay-for-mom-you-were-right-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/sarah-michelle-gellar-partners-with-olay-for-mom-you-were-right-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/sarah-michelle-gellar-partners-with-olay-for-mom-you-were-right-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Sarah Michelle Gellar Partners With Olay for \u201cMom, You Were Right\u201d Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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