{"id":42116,"date":"2026-05-07T14:47:29","date_gmt":"2026-05-07T14:47:29","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42116"},"modified":"2026-05-07T14:47:40","modified_gmt":"2026-05-07T14:47:40","slug":"flo-teams-up-with-meller-for-y2k-inspired-sunglasses-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-meller-for-y2k-inspired-sunglasses-campaign\/","title":{"rendered":"FLO Teams Up With Meller for Y2K-Inspired Sunglasses Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">London trio FLO (Jorja Douglas, Stella Quaresma, and Ren\u00e9e Downer) have partnered with Barcelona eyewear brand Meller on a co-designed sunglasses collection dropping May 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration centres on the Sami silhouette: a sleek, semi-rimless wraparound frame available in silver, dark gunmetal, and silver-purple, all built on Y2K-era energy that aligns tightly with FLO&#8217;s signature aesthetic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign was directed with the pace and polish of a music video, featuring tight cuts, luminous visuals, and a confident, confrontational gaze, hallmarks of FLO&#8217;s visual language since their 2022 breakout. Each member represents an elemental force: Jorja as light, Ren\u00e9e as water, and Stella as earth.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@lifer4ever_x\/video\/7633959086064749846\" data-video-id=\"7633959086064749846\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@lifer4ever_x\" href=\"https:\/\/www.tiktok.com\/@lifer4ever_x?refer=embed\">@lifer4ever_x<\/a> <p>They\u2019re just so iconic <a title=\"flo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/flo?refer=embed\">#FLO<\/a> <a title=\"collab\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/collab?refer=embed\">#collab<\/a> <a title=\"meller\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/meller?refer=embed\">#meller<\/a> <a title=\"eyepiece\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/eyepiece?refer=embed\">#eyepiece<\/a> <a title=\"brand\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/brand?refer=embed\">#brand<\/a> Video from Meller\u2019s ig<\/p> <a target=\"_blank\" title=\"\u266c original sound - \ua9c1\u0f3a\ud835\udcd5\ud835\udcdb\ud835\udcde\ud835\udcf5\ud835\udcf2\ud835\udcef\ud835\udcee\ud835\udcfb\u0f3b\ua9c2\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7633964208014641942?refer=embed\">\u266c original sound &#8211; \ua9c1\u0f3a\ud835\udcd5\ud835\udcdb\ud835\udcde\ud835\udcf5\ud835\udcf2\ud835\udcef\ud835\udcee\ud835\udcfb\u0f3b\ua9c2<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This marks FLO&#8217;s second major fashion brand partnership, following their 2025 Crocs campaign. At the time, the group described the Crocs deal as &#8220;a no-brainer&#8221; because they already wore the product. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Meller, the FLO collab follows their April 2025 work with Nathy Peluso. That campaign leaned into a late-night TV aesthetic, resulting in a new oversized sunglasses silhouette aptly named &#8220;the Nathy.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FLO recently performed their lead single &#8220;Leak It&#8221; at the 2026 MOBO Awards and won their first MOBO Award for Best R&amp;B\/Soul Act. They are also confirmed performers at BBC Radio 1&#8217;s Big Weekend later this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/aap-rocky-taps-nas-to-star-in-campaign-for-his-metals-eyewear-collection-with-ray-ban\/\" target=\"_blank\" rel=\"noreferrer noopener\">A$AP Rocky and Nas made waves by blending music and eyewear culture<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/nicole-kidman-g-dragon-pedro-pascal-lead-star-studded-chanel-eyewear-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicole Kidman and Pedro Pascal fronted Chanel&#8217;s star-studded eyewear campaign<\/a>, FLO&#8217;s Meller drop signals music&#8217;s growing grip on the accessories space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This collab is a smart move on both sides of the table. FLO&#8217;s entire brand identity, the nostalgia-forward R&amp;B, the cinematic visuals, the Y2K references in their music, slots perfectly into Meller&#8217;s world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Barcelona label has built its reputation on character-driven, storytelling-first campaigns, and FLO brings exactly that energy. It also continues the trio&#8217;s clear strategy of aligning with brands they organically connect with, rather than taking any deal on the table, a lesson the Crocs partnership already demonstrated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Meller, landing a group at FLO&#8217;s level of cultural momentum (MOBO Award winners, Grammy-nominated, BBC Radio 1 Big Weekend confirmed) marks a significant step up in star power from their previous partner roster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With FLO&#8217;s second studio album on the way, could this Meller deal be the first of a broader wave of brand partnerships timed to that release cycle? Does tying a sunglasses campaign so tightly to a music video aesthetic set a new blueprint for how girl groups should approach brand collaborations?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>London trio FLO (Jorja Douglas, Stella Quaresma, and Ren\u00e9e Downer) have partnered with Barcelona eyewear brand Meller on a co-designed sunglasses collection dropping May 2026. The collaboration centres on the Sami silhouette: a sleek, semi-rimless wraparound frame available in silver, dark gunmetal, and silver-purple, all built on Y2K-era energy that aligns tightly with FLO&#8217;s signature [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,175],"tags":[],"class_list":["post-42116","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FLO Teams Up With Meller for Y2K-Inspired Sunglasses Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-meller-for-y2k-inspired-sunglasses-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FLO Teams Up With Meller for Y2K-Inspired Sunglasses Campaign\" \/>\n<meta property=\"og:description\" content=\"London trio FLO (Jorja Douglas, Stella Quaresma, and Ren\u00e9e Downer) have partnered with Barcelona eyewear brand Meller on a co-designed sunglasses collection dropping May 2026. The collaboration centres on the Sami silhouette: a sleek, semi-rimless wraparound frame available in silver, dark gunmetal, and silver-purple, all built on Y2K-era energy that aligns tightly with FLO&#8217;s signature [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-meller-for-y2k-inspired-sunglasses-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-07T14:47:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T14:47:40+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FLO Teams Up With Meller for Y2K-Inspired Sunglasses Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-meller-for-y2k-inspired-sunglasses-campaign\/","og_locale":"en_US","og_type":"article","og_title":"FLO Teams Up With Meller for Y2K-Inspired Sunglasses Campaign","og_description":"London trio FLO (Jorja Douglas, Stella Quaresma, and Ren\u00e9e Downer) have partnered with Barcelona eyewear brand Meller on a co-designed sunglasses collection dropping May 2026. 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