{"id":42109,"date":"2026-05-02T11:24:23","date_gmt":"2026-05-02T11:24:23","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42109"},"modified":"2026-05-02T14:41:37","modified_gmt":"2026-05-02T14:41:37","slug":"lizzo-fronts-new-yitty-swim-campaign-with-fabletics","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/lizzo-fronts-new-yitty-swim-campaign-with-fabletics\/","title":{"rendered":"Lizzo Fronts New Yitty Swim Campaign With Fabletics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lizzo is back in front of the camera for Yitty, fronting the campaign for the label&#8217;s largest swimwear collection yet in partnership with Fabletics. The drop features more than 25 unique styles: bold statement bikinis, sculpted one-pieces, and a range of accessories, all available in sizes XS to 6X.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collection takes Yitty&#8217;s hugging, supportive fabrics into the water, with strategic paneling, adjustable straps, and built-in support designed to smooth and accentuate silhouettes. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@yitty\/video\/7634216708881829134\" data-video-id=\"7634216708881829134\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@yitty\" href=\"https:\/\/www.tiktok.com\/@yitty?refer=embed\">@yitty<\/a> <p>@lizzo\u2019s bringing the glam, the drama, and the most SNATCHED swim of the summer. Get ready for On Deck with Lizzo dropping 5\/4 at 9AM PST. <\/p> <a target=\"_blank\" title=\"\u266c original sound - YITTY\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7634216739144485646?refer=embed\">\u266c original sound &#8211; YITTY<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I&#8217;m really proud of this collection,&#8221; Lizzo said in a statement, noting that the goal was always for Yitty to change how people feel about themselves, and this swimwear is a direct extension of that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lizzo launched Yitty with Fabletics in March 2022, and the partnership has since expanded into denim and multiple swim drops, including a March 2024 collection. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The swimwear world has been heating up with high-profile celebrity campaigns. Just like <a href=\"https:\/\/bookingagentinfo.com\/news\/simone-ashley-and-alva-claire-front-burberry-x-hunza-g-swimwear-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Simone Ashley and Alva Claire fronting the Burberry x Hunza G campaign<\/a>, Lizzo is making a bold case for size-inclusive swim. Beyond Yitty, she has previously partnered with Dove, Logitech, Urban Decay, and Google Pixel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fabletics has consistently leaned into celebrity power, with past and ongoing collabs alongside Khlo\u00e9 Kardashian, Vanessa Hudgens, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ken-jeong\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ken Jeong<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, the swimwear-meets-fashion-brand lane keeps expanding. <a href=\"https:\/\/bookingagentinfo.com\/news\/zara-larsson-launches-new-swimwear-line-for-her-brand-main-rose\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zara Larsson recently launched her own swimwear line under her brand Main Rose<\/a>, making celebrity-owned and celebrity-led swim one of the most competitive spaces in fashion right now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This drop is bigger than a summer swim collection, it&#8217;s a signal of where Yitty is headed. The brand didn&#8217;t just dip into swimwear; it committed with 25+ styles and the kind of campaign that puts Lizzo front and center, unapologetically. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strategy is clear: take what already works in shapewear and extend it into every category where body confidence matters. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Given that Yitty reportedly moved $1 million in product on its launch day back in 2022, Fabletics has every reason to keep betting on this partnership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This also reframes the size-inclusive swim conversation. It&#8217;s no longer a niche play; it&#8217;s a full mainstream product line backed by one of music&#8217;s most commercially savvy artists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With 25+ styles and XS\u20136X sizing, does Yitty Swim now set the bar for what inclusive swimwear should look like? How much runway does the Lizzo x Fabletics partnership still have, and what category might Yitty expand into next?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lizzo is back in front of the camera for Yitty, fronting the campaign for the label&#8217;s largest swimwear collection yet in partnership with Fabletics. The drop features more than 25 unique styles: bold statement bikinis, sculpted one-pieces, and a range of accessories, all available in sizes XS to 6X. The collection takes Yitty&#8217;s hugging, supportive [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,23,18],"tags":[],"class_list":["post-42109","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-hip-hop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lizzo Fronts New Yitty Swim Campaign With Fabletics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/lizzo-fronts-new-yitty-swim-campaign-with-fabletics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lizzo Fronts New Yitty Swim Campaign With Fabletics\" \/>\n<meta property=\"og:description\" content=\"Lizzo is back in front of the camera for Yitty, fronting the campaign for the label&#8217;s largest swimwear collection yet in partnership with Fabletics. 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