{"id":42077,"date":"2026-05-01T20:13:31","date_gmt":"2026-05-01T20:13:31","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42077"},"modified":"2026-05-01T20:13:45","modified_gmt":"2026-05-01T20:13:45","slug":"yara-shahidi-stars-in-jean-paul-gaultier-fragrance-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/yara-shahidi-stars-in-jean-paul-gaultier-fragrance-campaign\/","title":{"rendered":"Yara Shahidi Stars in Jean Paul Gaultier Fragrance Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Yara Shahidi is back fronting a campaign for Jean Paul Gaultier, this time for the brand&#8217;s newly launched Gaultier Divine Couture fragrance. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The French fashion house unveiled the campaign on social media, posting &#8220;Gaultier Divine Couture, an extra touch of Jean Paul Gaultier craftsmanship.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new scent leans into the gourmand fragrance trend, built around raspberry, meringue, and benzoin, delivering a fruity amber finish. It arrives in a lacquered pink version of the brand&#8217;s iconic corset-shaped bottle, this time wrapped in a couture-inspired woven bodice.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@yarashahidi\/video\/7634310309334846751\" data-video-id=\"7634310309334846751\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@yarashahidi\" href=\"https:\/\/www.tiktok.com\/@yarashahidi?refer=embed\">@yarashahidi<\/a> <p>The persona has always been Divine \u2728 We really do match @JeanPaulGaultier \ud83e\udd1e\ud83c\udffd <a title=\"jeanpaulgaultier\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/jeanpaulgaultier?refer=embed\">#JeanPaulGaultier<\/a> <a title=\"gaultierdivine\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gaultierdivine?refer=embed\">#GaultierDivine<\/a> <a title=\"divine\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/divine?refer=embed\">#Divine<\/a> <a title=\"fashionkilla\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fashionkilla?refer=embed\">#FashionKilla<\/a> <a title=\"fashiontiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fashiontiktok?refer=embed\">#FashionTikTok<\/a>    <\/p> <a target=\"_blank\" title=\"\u266c original sound - mena \u0c68\u09ce\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7450975575230941995?refer=embed\">\u266c original sound &#8211; mena \u0c68\u09ce<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t Shahidi&#8217;s first time in the Gaultier universe. She was first selected as the face of the original Gaultier Divine Eau de Parfum in 2023. That collaboration followed Shahidi being spotted in a custom bronzed Jean Paul Gaultier look at the 2023 Met Gala. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/tracee-ellis-ross-teams-up-with-emmanuelle-khanh-on-eyewear-collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tracee Ellis Ross has built strong brand partnerships through fashion and beauty collaborations<\/a>, Shahidi continues cementing her status as a luxury brand mainstay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond Gaultier, she serves as a global ambassador for Dior&#8217;s fashion and beauty lines. She also fronted Gucci&#8217;s 2025 &#8220;Where the Light Finds Us&#8221; campaign alongside British actor George McKay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the brand side, Jean Paul Gaultier has been aggressively building its celebrity portfolio. <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/blackpink\/\" target=\"_blank\" rel=\"noreferrer noopener\">BLACKPINK&#8217;s<\/a> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jennie-kim\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jennie<\/a> fronted the house&#8217;s Pre-Fall 2025 collection campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shahidi&#8217;s return to the Gaultier Divine franchise, now for a third iteration, signals something worth noting: this isn&#8217;t a one-off deal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand has clearly found a long-term face in Shahidi, whose values around authentic femininity mirror the fragrance&#8217;s positioning. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pairing her with a gourmand-meets-couture launch also shows Gaultier is chasing a younger, culture-forward audience as it transitions under new creative director Duran Lantink.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could Shahidi&#8217;s upcoming Netflix film <em>One Attempt Remaining<\/em> open new partnership doors beyond fashion and beauty? What does it say about Gen Z&#8217;s influence on luxury fragrance that a brand like Gaultier keeps returning to a 26-year-old activist-actress as its anchor face?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yara Shahidi is back fronting a campaign for Jean Paul Gaultier, this time for the brand&#8217;s newly launched Gaultier Divine Couture fragrance. The French fashion house unveiled the campaign on social media, posting &#8220;Gaultier Divine Couture, an extra touch of Jean Paul Gaultier craftsmanship.&#8221; The new scent leans into the gourmand fragrance trend, built around [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,17],"tags":[],"class_list":["post-42077","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yara Shahidi Stars in Jean Paul Gaultier Fragrance Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/yara-shahidi-stars-in-jean-paul-gaultier-fragrance-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yara Shahidi Stars in Jean Paul Gaultier Fragrance Campaign\" \/>\n<meta property=\"og:description\" content=\"Yara Shahidi is back fronting a campaign for Jean Paul Gaultier, this time for the brand&#8217;s newly launched Gaultier Divine Couture fragrance. 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