{"id":42029,"date":"2026-05-01T14:38:38","date_gmt":"2026-05-01T14:38:38","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42029"},"modified":"2026-05-27T23:07:32","modified_gmt":"2026-05-27T23:07:32","slug":"nick-jonas-teams-up-with-schick-for-new-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/nick-jonas-teams-up-with-schick-for-new-campaign\/","title":{"rendered":"Nick Jonas Teams Up With Schick for New Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Schick, the century-old razor brand owned by Edgewell Personal Care, is going all-in on skincare, and it&#8217;s bringing Nick Jonas along for the ride. The brand announced its <em>Do Right By Your Skin<\/em> campaign on April 29, 2026, with Jonas serving as the campaign&#8217;s global face.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@nickjonas\/video\/7634166239362862349\" data-video-id=\"7634166239362862349\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@nickjonas\" href=\"https:\/\/www.tiktok.com\/@nickjonas?refer=embed\">@nickjonas<\/a> <p>My skincare secret? It all starts with @Schick. Because your razor shouldn\u2019t just remove hair, it should do right by your skin. Soothing, hydrating, nourishing, all in one simple swipe.  <a title=\"schickpartner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/schickpartner?refer=embed\">#SchickPartner<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Nick Jonas\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7634166267967998734?refer=embed\">\u266c original sound &#8211; Nick Jonas<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, created with BBH USA, reframes shaving as step one of skincare rather than just hair removal. It&#8217;s a strategic pivot prompted by a telling stat: more than half of U.S. consumers say their current razor leaves skin dry and irritated. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Schick&#8217;s response is a full portfolio built around skin-loving ingredients (aloe, hyaluronic acid, chamomile, and pro-vitamin B5) across lines including Hydro Sensitive, Xtreme 3, Hydro Silk, and Intuition. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This marks Schick&#8217;s biggest celebrity-backed campaign in years; its last major campaign push notably went celebrity-free, featuring real men in stark black-and-white spots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jonas is no stranger to brand deals in the personal care space. He most recently served as Fossil&#8217;s global ambassador from 2025 to 2026, co-designing the limited-edition &#8220;Machine Luxe&#8221; watch capsule.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the music front, Jonas and his brothers celebrated 20 years of Jonas Brothers in 2025 with the studio album <em>Greetings From Your Hometown<\/em> and a major tour kicking off at MetLife Stadium in New Jersey. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/teddy-swims-partners-with-white-claw-on-grab-life-by-the-claw-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teddy Swims&#8217; recent partnership with White Claw<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/adrian-grenier-teams-up-with-jarlsberg-for-grilled-cheese-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adrian Grenier&#8217;s campaign with Jarlsberg<\/a>, this deal leans into authenticity, pairing a recognizable face with a brand message that aligns with a real daily routine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Schick&#8217;s move here is bold and calculated. The brand is essentially saying: <em>we&#8217;re not a razor company, we&#8217;re a skincare company that happens to make razors<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s a major repositioning for a brand that&#8217;s been around for over a century, and picking Nick Jonas to carry that message makes a lot of sense. He&#8217;s polished, broadly liked, and has a proven record with lifestyle brands. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a celebrity slapping their name on a product; Schick is literally relaunching itself around a new brand philosophy, with Jonas at the center of it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also worth noting, Schick&#8217;s previous campaign deliberately avoided celebrities altogether. The pivot to a major star like Jonas signals that the brand wants a bigger cultural moment, not just a credibility play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can Schick successfully shift consumer perception from &#8220;razor brand&#8221; to &#8220;skincare brand,&#8221; and is Nick Jonas the right person to make that message land? With Gillette dominating the men&#8217;s grooming space, does a skincare-first angle give Schick a real competitive edge, or is it just a marketing refresh?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Schick, the century-old razor brand owned by Edgewell Personal Care, is going all-in on skincare, and it&#8217;s bringing Nick Jonas along for the ride. The brand announced its Do Right By Your Skin campaign on April 29, 2026, with Jonas serving as the campaign&#8217;s global face. The campaign, created with BBH USA, reframes shaving as [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17,18],"tags":[],"class_list":["post-42029","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nick Jonas Teams Up With Schick for New Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/nick-jonas-teams-up-with-schick-for-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nick Jonas Teams Up With Schick for New Campaign\" \/>\n<meta property=\"og:description\" content=\"Schick, the century-old razor brand owned by Edgewell Personal Care, is going all-in on skincare, and it&#8217;s bringing Nick Jonas along for the ride. The brand announced its Do Right By Your Skin campaign on April 29, 2026, with Jonas serving as the campaign&#8217;s global face. The campaign, created with BBH USA, reframes shaving as [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/nick-jonas-teams-up-with-schick-for-new-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-01T14:38:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-27T23:07:32+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nick Jonas Teams Up With Schick for New Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/nick-jonas-teams-up-with-schick-for-new-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Nick Jonas Teams Up With Schick for New Campaign","og_description":"Schick, the century-old razor brand owned by Edgewell Personal Care, is going all-in on skincare, and it&#8217;s bringing Nick Jonas along for the ride. The brand announced its Do Right By Your Skin campaign on April 29, 2026, with Jonas serving as the campaign&#8217;s global face. 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