{"id":42018,"date":"2026-05-01T07:31:34","date_gmt":"2026-05-01T07:31:34","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42018"},"modified":"2026-05-01T07:31:50","modified_gmt":"2026-05-01T07:31:50","slug":"emily-ratajkowski-and-son-sylvester-star-in-chanel-jewelry-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/emily-ratajkowski-and-son-sylvester-star-in-chanel-jewelry-campaign\/","title":{"rendered":"Emily Ratajkowski and Son Sylvester Star in Chanel Jewelry Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Emily Ratajkowski is giving fans a rare, sweet look at her life as a mom. On April 27, the model and <em>My Body<\/em> author debuted a Chanel Fine Jewelry Mother&#8217;s Day campaign on Instagram alongside her 5-year-old son Sylvester &#8220;Sly&#8221; Apollo Bear, and the kid practically stole the whole show.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dressed in white pants and a crisp button-down shirt, Sly runs, plays, and poses naturally beside his mother throughout the shoot. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ratajkowski keeps it effortlessly cool in jeans, a white tee, and a structured black blazer, layered with Chanel watches, necklaces, rings, and an ear cuff. She captioned the post: <em>&#8220;Never ever too much. Happy Mother&#8217;s Day from Sly, @chanelofficial and me.&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@fsociety.o\/video\/7634231560501349650\" data-video-id=\"7634231560501349650\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@fsociety.o\" href=\"https:\/\/www.tiktok.com\/@fsociety.o?refer=embed\">@fsociety.o<\/a> <p>so cute\u263a\ufe0f @Emrata with her son Syl <a title=\"fyyyyyyyyyyyyyyyy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyyyyyyyyyyyyyyyy?refer=embed\">#fyyyyyyyyyyyyyyyy<\/a> <a title=\"famous\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/famous?refer=embed\">#famous<\/a> <a title=\"fyppppppppppppppppppppppp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyppppppppppppppppppppppp?refer=embed\">#fyppppppppppppppppppppppp<\/a> <a title=\"emilyratajkowski\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/emilyratajkowski?refer=embed\">#emilyratajkowski<\/a> <a title=\"celebrities\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/celebrities?refer=embed\">#celebrities<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - &lt;3\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7145367099903347462?refer=embed\">\u266c original sound &#8211; &lt;3<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign&#8217;s voiceover captures a tender exchange where Ratajkowski prompts Sly with his go-to term of endearment &#8220;never too much,&#8221; a nod to the 1981 Luther Vandross hit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Chanel partnership follows a busy stretch of brand deals for Ratajkowski. Earlier this year, she <a href=\"https:\/\/bookingagentinfo.com\/news\/emily-ratajkowski-and-kate-moss-front-gucci-giglio-borsetto-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted Gucci&#8217;s <em>Beauty and the Bag<\/em> campaign<\/a> alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kate-moss\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kate Moss<\/a>, and before that, she <a href=\"https:\/\/bookingagentinfo.com\/news\/emily-ratajkowski-stars-in-new-ad-campaign-video-for-cymbiotika\/\">starred in a campaign for Cymbiotika<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She also served as the face of Lounge&#8217;s Fall 2025 campaign, where she co-created an exclusive &#8220;Emily&#8217;s Edit&#8221; collection with the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chanel Fine Jewelry has historically tapped high-profile talent for its campaigns, having previously worked with faces like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/keira-knightley\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keira Knightley<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kristen-stewart\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kristen Stewart<\/a> across its fragrance and fashion divisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is more than a jewelry ad, it&#8217;s a carefully crafted identity moment for Ratajkowski. Motherhood has become central to how she presents herself publicly, and pairing that with one of the world&#8217;s most prestigious luxury houses sends a clear signal: she&#8217;s not just a model, she&#8217;s a lifestyle brand. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bringing Sly into the frame isn&#8217;t just endearing, it&#8217;s strategically smart. It deepens audience connection and gives the campaign a viral, human edge that polished editorial shoots rarely achieve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Chanel, leaning into an authentic mother-son dynamic rather than a purely glamorous setup reflects a broader industry shift, luxury brands are chasing relatability alongside aspiration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does featuring her son in the campaign blur the line between personal life and brand deal, and does that matter anymore in the social media era? As luxury brands increasingly tap model-mothers for campaigns, is &#8220;aspirational motherhood&#8221; becoming the new frontier for high-end jewelry marketing?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emily Ratajkowski is giving fans a rare, sweet look at her life as a mom. On April 27, the model and My Body author debuted a Chanel Fine Jewelry Mother&#8217;s Day campaign on Instagram alongside her 5-year-old son Sylvester &#8220;Sly&#8221; Apollo Bear, and the kid practically stole the whole show. Dressed in white pants and [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,17],"tags":[],"class_list":["post-42018","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emily Ratajkowski and Son Sylvester Star in Chanel Jewelry Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/emily-ratajkowski-and-son-sylvester-star-in-chanel-jewelry-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emily Ratajkowski and Son Sylvester Star in Chanel Jewelry Campaign\" \/>\n<meta property=\"og:description\" content=\"Emily Ratajkowski is giving fans a rare, sweet look at her life as a mom. On April 27, the model and My Body author debuted a Chanel Fine Jewelry Mother&#8217;s Day campaign on Instagram alongside her 5-year-old son Sylvester &#8220;Sly&#8221; Apollo Bear, and the kid practically stole the whole show. 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On April 27, the model and My Body author debuted a Chanel Fine Jewelry Mother&#8217;s Day campaign on Instagram alongside her 5-year-old son Sylvester &#8220;Sly&#8221; Apollo Bear, and the kid practically stole the whole show. 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