{"id":42012,"date":"2026-05-01T07:00:43","date_gmt":"2026-05-01T07:00:43","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=42012"},"modified":"2026-05-27T23:07:38","modified_gmt":"2026-05-27T23:07:38","slug":"tyler-adams-and-crystal-dunn-star-in-haleon-for-the-assist-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/tyler-adams-and-crystal-dunn-star-in-haleon-for-the-assist-campaign\/","title":{"rendered":"Tyler Adams and Crystal Dunn Star in Haleon \u2018For the Assist\u2019 Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Haleon, maker of Advil, Sensodyne, Centrum, and TUMS, has launched &#8220;For the Assist,&#8221; a national campaign in partnership with the U.S. Soccer Federation, featuring USMNT midfielder Tyler Adams and World Cup champion and Olympic gold medalist Crystal Dunn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign celebrates the unseen preparation behind every win (on and off the pitch) and arrives with U.S. soccer fever at an all-time high ahead of the 2026 FIFA World Cup.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring...\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Lo1Ki2nm-G8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Adams returns to the spotlight after a strong 2025\u201326 Bournemouth season that earned him the Premier League&#8217;s November 2025 Goal of the Month award, the first American to win it. He also recently joined the ownership group of Westchester SC, alongside his Nike athlete deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar athlete-led brand pushes have scored big before, like when <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/diplo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diplo<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/diplo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Weston McKennie<\/a>, Declan Rice, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/hirving-lozano\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hirving Lozano<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/diplo-weston-mckennie-declan-rice-hirving-lozano-star-in-celsius-world-cup-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">starred in the Celsius World Cup campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dunn, who retired from professional soccer in January 2026 after 160 caps and an Olympic gold with the USWNT, steps into her post-playing chapter as a brand ambassador, a natural fit given Haleon&#8217;s focus on family wellness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her presence here echoes broader soccer-meets-brand storytelling, comparable to <a href=\"https:\/\/bookingagentinfo.com\/news\/christian-pulisic-alex-morgan-sophia-wilson-team-up-with-pitbull-for-mondelez-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Christian Pulisic and Alex Morgan teaming up with Pitbull for Mondelez<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haleon has been expanding its celebrity marketing push after naming influencer firm Collectively its lead U.S. partner in 2024 and previously enlisting comedian <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/desus-nice\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Desus Nice<\/a> for a TUMS Super Bowl campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is smart timing. With the 2026 World Cup landing on U.S. soil, Haleon is threading everyday wellness into the world&#8217;s biggest sporting moment, and using two credible, culturally resonant athletes to do it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tyler Adams brings active-star energy and a built-in World Cup narrative, while Crystal Dunn&#8217;s fresh retirement makes her relatable in a new way: she&#8217;s transitioning from champion to everyday person, just like the consumer Haleon wants to reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;Tunnel Walk Bag&#8221; is a savvy merch play that extends the campaign beyond screens and into fans&#8217; daily lives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Crystal Dunn&#8217;s retirement actually make her a <em>stronger<\/em> brand voice for a wellness product aimed at everyday consumers? With the 2026 World Cup on home turf, will soccer-led brand campaigns see long-term cultural stickiness or is this a summer spike?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Haleon, maker of Advil, Sensodyne, Centrum, and TUMS, has launched &#8220;For the Assist,&#8221; a national campaign in partnership with the U.S. Soccer Federation, featuring USMNT midfielder Tyler Adams and World Cup champion and Olympic gold medalist Crystal Dunn. The campaign celebrates the unseen preparation behind every win (on and off the pitch) and arrives with [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,26,15],"tags":[],"class_list":["post-42012","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tyler Adams and Crystal Dunn Star in Haleon \u2018For the Assist\u2019 Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/tyler-adams-and-crystal-dunn-star-in-haleon-for-the-assist-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tyler Adams and Crystal Dunn Star in Haleon \u2018For the Assist\u2019 Campaign\" \/>\n<meta property=\"og:description\" content=\"Haleon, maker of Advil, Sensodyne, Centrum, and TUMS, has launched &#8220;For the Assist,&#8221; a national campaign in partnership with the U.S. Soccer Federation, featuring USMNT midfielder Tyler Adams and World Cup champion and Olympic gold medalist Crystal Dunn. The campaign celebrates the unseen preparation behind every win (on and off the pitch) and arrives with [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/tyler-adams-and-crystal-dunn-star-in-haleon-for-the-assist-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-01T07:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-27T23:07:38+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tyler Adams and Crystal Dunn Star in Haleon \u2018For the Assist\u2019 Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/tyler-adams-and-crystal-dunn-star-in-haleon-for-the-assist-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Tyler Adams and Crystal Dunn Star in Haleon \u2018For the Assist\u2019 Campaign","og_description":"Haleon, maker of Advil, Sensodyne, Centrum, and TUMS, has launched &#8220;For the Assist,&#8221; a national campaign in partnership with the U.S. Soccer Federation, featuring USMNT midfielder Tyler Adams and World Cup champion and Olympic gold medalist Crystal Dunn. 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