{"id":41972,"date":"2026-04-30T17:56:39","date_gmt":"2026-04-30T17:56:39","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41972"},"modified":"2026-04-30T17:56:51","modified_gmt":"2026-04-30T17:56:51","slug":"serena-williams-unveils-one-of-one-lincoln-navigator-with-ford","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/serena-williams-unveils-one-of-one-lincoln-navigator-with-ford\/","title":{"rendered":"Serena Williams Unveils One-of-One Lincoln Navigator With Ford"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Serena Williams and Lincoln just made history again. On April 29, 2026, Ford&#8217;s luxury arm revealed a bespoke, one-of-one Lincoln Navigator built exclusively for the 23-time Grand Slam champion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Navigator&#8217;s exterior wears a custom &#8220;Perfect Rose&#8221; finish: a warm, constellation-like shimmer infused with Serena&#8217;s favorite color, pink. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inside, the &#8220;Clay Court &amp; Afterglow&#8221; leather concept nods to the clay courts where Williams first dominated, while 30-way seats, a 28-speaker Revel Ultima 3D sound system, and a 48-inch panoramic display round out the luxury touches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A laser-engraved &#8220;Keep Going&#8221; quote appears on the door sill plates, each featuring the birth year of Williams or one of her family members.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"One of One Custom Navigator\u00ae for Serena Williams | Chapter 4 | Lincoln\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Rf1OXhkgnKo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Lincoln Global Design Director Christine Park Cheng led the project, calling it &#8220;a masterclass in bespoke automotive artistry that is deeply personal, symbolic, and undeniably stunning.&#8221; Williams&#8217; reaction on receiving the vehicle? &#8220;This deserves a clap, a standing ovation. She&#8217;s beautiful!&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/roger-federer-stars-in-new-mercedes-benz-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roger Federer stars in a new Mercedes-Benz campaign<\/a>, athlete-meets-auto-brand partnerships are proving a dominant force in luxury marketing in 2026. Lincoln had previously enlisted actor <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/matthew-mcconaughey\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matthew McConaughey<\/a> for its ads before building its long-running relationship with Williams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond Lincoln, Williams continues to diversify her brand portfolio. Recent deals include a Barbie Dream Team licensing collaboration announced in March 2026. She also signed with telehealth company Ro as a brand ambassador in 2025. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bookingagentinfo.com\/news\/serena-williams-named-global-brand-ambassador-for-heineken\/\" target=\"_blank\" rel=\"noreferrer noopener\">Williams was recently named global brand ambassador for Heineken<\/a>. Each partnership reinforces her status as one of the most commercially powerful athletes in the world, even post-retirement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a car reveal, it&#8217;s a case study in how to do celebrity brand partnerships right. Williams didn&#8217;t become a Lincoln ambassador because of a check; she chose the brand organically, making her connection feel genuine and heartfelt long before any contract existed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That authenticity is the engine behind this collaboration. Lincoln essentially gifted her a rolling autobiography: every stitch of leather, every hand-painted rose, and every engraved birth year tells <em>her<\/em> story, not the brand&#8217;s pitch. That&#8217;s a blueprint other automakers and luxury brands will be studying closely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Williams, it also deepens what is increasingly looking like her post-tennis identity: not just a sports legend, but a cultural tastemaker whose influence spans fashion, venture capital, wellness, and now bespoke automotive design. The one-of-one badge isn&#8217;t just on the car, it&#8217;s on the partnership itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could this kind of hyper-personalized vehicle gift become the new standard for how luxury brands retain long-term celebrity ambassadors? Williams used her <em>first<\/em> prize money to buy a Navigator in 1998. How rare is that kind of authentic origin story in celebrity-brand partnerships, and how much is it worth in marketing terms?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Serena Williams and Lincoln just made history again. On April 29, 2026, Ford&#8217;s luxury arm revealed a bespoke, one-of-one Lincoln Navigator built exclusively for the 23-time Grand Slam champion. The Navigator&#8217;s exterior wears a custom &#8220;Perfect Rose&#8221; finish: a warm, constellation-like shimmer infused with Serena&#8217;s favorite color, pink. Inside, the &#8220;Clay Court &amp; Afterglow&#8221; leather [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,175,15,160],"tags":[],"class_list":["post-41972","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-product-collaborations","category-sports","category-tennis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Serena Williams Unveils One-of-One Lincoln Navigator With Ford<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/serena-williams-unveils-one-of-one-lincoln-navigator-with-ford\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serena Williams Unveils One-of-One Lincoln Navigator With Ford\" \/>\n<meta property=\"og:description\" content=\"Serena Williams and Lincoln just made history again. On April 29, 2026, Ford&#8217;s luxury arm revealed a bespoke, one-of-one Lincoln Navigator built exclusively for the 23-time Grand Slam champion. The Navigator&#8217;s exterior wears a custom &#8220;Perfect Rose&#8221; finish: a warm, constellation-like shimmer infused with Serena&#8217;s favorite color, pink. 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On April 29, 2026, Ford&#8217;s luxury arm revealed a bespoke, one-of-one Lincoln Navigator built exclusively for the 23-time Grand Slam champion. The Navigator&#8217;s exterior wears a custom &#8220;Perfect Rose&#8221; finish: a warm, constellation-like shimmer infused with Serena&#8217;s favorite color, pink. Inside, the &#8220;Clay Court &amp; Afterglow&#8221; leather [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/serena-williams-unveils-one-of-one-lincoln-navigator-with-ford\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-30T17:56:39+00:00","article_modified_time":"2026-04-30T17:56:51+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/serena-williams-unveils-one-of-one-lincoln-navigator-with-ford\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/serena-williams-unveils-one-of-one-lincoln-navigator-with-ford\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Serena Williams Unveils One-of-One Lincoln Navigator With Ford","datePublished":"2026-04-30T17:56:39+00:00","dateModified":"2026-04-30T17:56:51+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/serena-williams-unveils-one-of-one-lincoln-navigator-with-ford\/"},"wordCount":463,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Product Collaborations","Sports","Tennis"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/serena-williams-unveils-one-of-one-lincoln-navigator-with-ford\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/serena-williams-unveils-one-of-one-lincoln-navigator-with-ford\/","url":"https:\/\/bookingagentinfo.com\/news\/serena-williams-unveils-one-of-one-lincoln-navigator-with-ford\/","name":"Serena Williams Unveils One-of-One Lincoln Navigator With Ford","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-30T17:56:39+00:00","dateModified":"2026-04-30T17:56:51+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/serena-williams-unveils-one-of-one-lincoln-navigator-with-ford\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/serena-williams-unveils-one-of-one-lincoln-navigator-with-ford\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/serena-williams-unveils-one-of-one-lincoln-navigator-with-ford\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Serena Williams Unveils One-of-One Lincoln Navigator With Ford"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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