{"id":41898,"date":"2026-04-28T20:20:54","date_gmt":"2026-04-28T20:20:54","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41898"},"modified":"2026-05-05T19:25:34","modified_gmt":"2026-05-05T19:25:34","slug":"molly-mae-hague-stars-in-new-summer-collection-campaign-for-maebe","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/molly-mae-hague-stars-in-new-summer-collection-campaign-for-maebe\/","title":{"rendered":"Molly-Mae Hague Stars In New Summer Collection Campaign For Maebe"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Molly-Mae Hague is making a major fashion statement this summer. The influencer-turned-entrepreneur stepped in front of the camera for her own clothing brand, starring in the label&#8217;s summer collection campaign shot in Marrakesh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taking to Instagram, she told her 8.6 million followers she was &#8220;feeling so grateful and proud&#8221; of her team&#8217;s work, adding: &#8220;I really think it&#8217;s about to be a Maebe summer.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The shoot came while Molly-Mae was six months pregnant with her second child, with partner <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tommy-fury\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tommy Fury<\/a>, making the campaign a personal as much as a commercial moment. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@maebestore\/video\/7632622204198391062\" data-video-id=\"7632622204198391062\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@maebestore\" href=\"https:\/\/www.tiktok.com\/@maebestore?refer=embed\">@maebestore<\/a> <p>Endless Day Chapter I. Yours tomorrow, 26.04 7pm BST. <a title=\"maebe\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/maebe?refer=embed\">#maebe<\/a> <a title=\"newness\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/newness?refer=embed\">#newness<\/a> <a title=\"nowlive\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nowlive?refer=embed\">#nowlive<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Maebe Store\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7632622206150019862?refer=embed\">\u266c original sound &#8211; Maebe Store<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Since Maebe&#8217;s launch, its debut collection sold out in just 24 minutes, proving the brand&#8217;s pull extends well beyond its founder&#8217;s personal following.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bookingagentinfo.com\/news\/molly-mae-hague-partners-with-adidas-originals-to-design-sneakers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Molly-Mae recently teamed up with Adidas Originals to design a sneaker collection<\/a>, those limited-edition trainers officially dropped on April 9, 2026, marking another milestone in a year already packed with wins. She was also crowned Star Baker on Celebrity Bake Off 2026 in aid of Stand Up To Cancer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maebe, which has no prior endorsement history with other celebrities, being solely anchored to its founder, is using the Marrakesh campaign to signal a more elevated brand identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a similar vein, <a href=\"https:\/\/bookingagentinfo.com\/news\/rachel-sennott-fronts-marc-jacobss-the-scene-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rachel Sennott recently fronted Marc Jacobs&#8217; <em>The Scene<\/em> campaign<\/a>, showing how founder and celebrity-led fashion campaigns are redefining brand storytelling in 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond Adidas, Molly-Mae&#8217;s recent endorsement portfolio also includes Beauty Works, for whom she launched the Molly-Mae Curl Collection in September 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Molly-Mae is doing something few influencer-brand founders manage this cleanly: using her personal life (pregnancy, family milestones, even a Marrakesh backdrop) as authentic campaign content, without it feeling forced. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maebe isn&#8217;t just riding her fame; it&#8217;s being built around her life in real time, which gives every collection drop a built-in narrative hook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pair that with her Adidas co-sign earlier in 2026, and she&#8217;s clearly operating on a different level from the average influencer-with-a-clothing-line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can Maebe grow into a standalone brand with real longevity, or is its success entirely dependent on Molly-Mae&#8217;s personal spotlight? Does starring in her own brand&#8217;s campaign while visibly pregnant strengthen or risk diluting the brand&#8217;s fashion-forward image?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Molly-Mae Hague is making a major fashion statement this summer. The influencer-turned-entrepreneur stepped in front of the camera for her own clothing brand, starring in the label&#8217;s summer collection campaign shot in Marrakesh. Taking to Instagram, she told her 8.6 million followers she was &#8220;feeling so grateful and proud&#8221; of her team&#8217;s work, adding: &#8220;I [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,17],"tags":[],"class_list":["post-41898","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Molly-Mae Hague Stars In New Summer Collection Campaign For Maebe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/molly-mae-hague-stars-in-new-summer-collection-campaign-for-maebe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Molly-Mae Hague Stars In New Summer Collection Campaign For Maebe\" \/>\n<meta property=\"og:description\" content=\"Molly-Mae Hague is making a major fashion statement this summer. The influencer-turned-entrepreneur stepped in front of the camera for her own clothing brand, starring in the label&#8217;s summer collection campaign shot in Marrakesh. Taking to Instagram, she told her 8.6 million followers she was &#8220;feeling so grateful and proud&#8221; of her team&#8217;s work, adding: &#8220;I [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/molly-mae-hague-stars-in-new-summer-collection-campaign-for-maebe\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-28T20:20:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T19:25:34+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Molly-Mae Hague Stars In New Summer Collection Campaign For Maebe","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/molly-mae-hague-stars-in-new-summer-collection-campaign-for-maebe\/","og_locale":"en_US","og_type":"article","og_title":"Molly-Mae Hague Stars In New Summer Collection Campaign For Maebe","og_description":"Molly-Mae Hague is making a major fashion statement this summer. The influencer-turned-entrepreneur stepped in front of the camera for her own clothing brand, starring in the label&#8217;s summer collection campaign shot in Marrakesh. Taking to Instagram, she told her 8.6 million followers she was &#8220;feeling so grateful and proud&#8221; of her team&#8217;s work, adding: &#8220;I [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/molly-mae-hague-stars-in-new-summer-collection-campaign-for-maebe\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-28T20:20:54+00:00","article_modified_time":"2026-05-05T19:25:34+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/molly-mae-hague-stars-in-new-summer-collection-campaign-for-maebe\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/molly-mae-hague-stars-in-new-summer-collection-campaign-for-maebe\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Molly-Mae Hague Stars In New Summer Collection Campaign For Maebe","datePublished":"2026-04-28T20:20:54+00:00","dateModified":"2026-05-05T19:25:34+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/molly-mae-hague-stars-in-new-summer-collection-campaign-for-maebe\/"},"wordCount":373,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/molly-mae-hague-stars-in-new-summer-collection-campaign-for-maebe\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/molly-mae-hague-stars-in-new-summer-collection-campaign-for-maebe\/","url":"https:\/\/bookingagentinfo.com\/news\/molly-mae-hague-stars-in-new-summer-collection-campaign-for-maebe\/","name":"Molly-Mae Hague Stars In New Summer Collection Campaign For Maebe","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-28T20:20:54+00:00","dateModified":"2026-05-05T19:25:34+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/molly-mae-hague-stars-in-new-summer-collection-campaign-for-maebe\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/molly-mae-hague-stars-in-new-summer-collection-campaign-for-maebe\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/molly-mae-hague-stars-in-new-summer-collection-campaign-for-maebe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Molly-Mae Hague Stars In New Summer Collection Campaign For Maebe"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=41898"}],"version-history":[{"count":3,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41898\/revisions"}],"predecessor-version":[{"id":41901,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41898\/revisions\/41901"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=41898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=41898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=41898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}