{"id":41894,"date":"2026-04-28T19:47:56","date_gmt":"2026-04-28T19:47:56","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41894"},"modified":"2026-04-28T19:48:05","modified_gmt":"2026-04-28T19:48:05","slug":"mabel-named-brand-ambassador-for-crocs","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/mabel-named-brand-ambassador-for-crocs\/","title":{"rendered":"Mabel Named Brand Ambassador For Crocs"},"content":{"rendered":"\n

Crocs has tapped Swedish-British singer Mabel as its newest brand ambassador, headlining the “Do Your Thing” campaign. <\/p>\n\n\n\n

The BRIT Award-winning artist, known for her blend of R&B glamour and London cool, brings her signature style to the comfort-first footwear brand in a campaign shot in London by Grace Pickering and styled by Simone Beyene.<\/p>\n\n\n\n

Mabel is seen wearing the Classic Crafted Clog in “Milk Chocolate” paired with argyle socks and baggy silhouettes while writing music, and also styles the brand-new Buckled Clog in “Vapour Ice,” decked out with a metallic and pearl-heavy selection of Jibbitz charms.<\/p>\n\n\n\n

The partnership marks Crocs’ latest move in building a music-forward ambassador roster. The brand recently worked with Pete Davidson<\/a> in a quirky wedding-themed campaign<\/a> and previously enlisted The Kid LAROI<\/a> for a global partnership<\/a>, alongside names like Karol G<\/a> and Millie Bobby Brown<\/a>.<\/p>\n\n\n\n

On the music front, Mabel is currently working on her third studio album, described as a return to her R&B roots, following a string of pre-album singles including collabs with Shygirl<\/a> and Ty Dolla $ign<\/a>. She also went on tour across Europe in November 2025 and dropped her second mixtape in July of that year.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

Crocs is clearly doubling down on UK-based talent right now, and Mabel is a smart pick. She’s stylish, she’s credible in the R&B and pop spaces, and her genuine London cool-girl aesthetic fits the brand’s self-expression messaging without feeling forced. <\/p>\n\n\n\n

The fact that the campaign was shot in London, styled by her longtime friend Simone Beyene, gives it a personal feel that branded campaigns often miss. <\/p>\n\n\n\n

For Mabel, who is building momentum toward what is shaping up to be the most important album of her career, this is a high-visibility partnership that keeps her in the cultural conversation beyond just music.<\/p>\n\n\n\n

Does Mabel’s personal style make her a more convincing Crocs ambassador than previous music-world picks? Is Crocs deliberately targeting the UK market with this campaign, and does that strategy make sense given where the brand is growing? How long before we see a Mabel x Crocs custom Jibbitz pack?<\/p>\n","protected":false},"excerpt":{"rendered":"

Crocs has tapped Swedish-British singer Mabel as its newest brand ambassador, headlining the “Do Your Thing” campaign. The BRIT Award-winning artist, known for her blend of R&B glamour and London cool, brings her signature style to the comfort-first footwear brand in a campaign shot in London by Grace Pickering and styled by Simone Beyene. Mabel […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11,24,18],"tags":[],"class_list":["post-41894","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-endorsements","category-fashion","category-music"],"acf":[],"yoast_head":"\nMabel Named Brand Ambassador For Crocs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/mabel-named-brand-ambassador-for-crocs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mabel Named Brand Ambassador For Crocs\" \/>\n<meta property=\"og:description\" content=\"Crocs has tapped Swedish-British singer Mabel as its newest brand ambassador, headlining the “Do Your Thing” campaign. 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The BRIT Award-winning artist, known for her blend of R&B glamour and London cool, brings her signature style to the comfort-first footwear brand in a campaign shot in London by Grace Pickering and styled by Simone Beyene. 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