{"id":41890,"date":"2026-04-28T19:16:54","date_gmt":"2026-04-28T19:16:54","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41890"},"modified":"2026-04-28T19:19:16","modified_gmt":"2026-04-28T19:19:16","slug":"diplo-weston-mckennie-declan-rice-hirving-lozano-star-in-celsius-world-cup-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/diplo-weston-mckennie-declan-rice-hirving-lozano-star-in-celsius-world-cup-campaign\/","title":{"rendered":"Diplo, Weston McKennie, Declan Rice &amp; Hirving Lozano Star in Celsius World Cup Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Celsius is going all-in on soccer this summer. The energy drink brand dropped &#8220;The Surge,&#8221; a 30-second campaign spot timed to the 2026 FIFA World Cup, featuring DJ Diplo, USMNT midfielder Weston McKennie, Arsenal&#8217;s Declan Rice, and Mexican winger Hirving Lozano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The spot, produced by Quiet Half, opens with a foosball match that escalates into a full pro soccer game with Diplo providing a live DJ set on the sidelines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign promotes Celsius&#8217; new limited-edition Electric Vibe sparkling tropical freeze flavor and reimagines the brand&#8217;s signature &#8220;Live. Fit. Go.&#8221; tagline as &#8220;Live. Fit. Goal.&#8221; for the World Cup window.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@celsiusofficial\/video\/7633432920367074574\" data-video-id=\"7633432920367074574\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@celsiusofficial\" href=\"https:\/\/www.tiktok.com\/@celsiusofficial?refer=embed\">@celsiusofficial<\/a> <p>electric, refreshing, and limited time only \u26a1\ufe0f grab Sparkling Tropical Freeze while\u00a0it\u2019s\u00a0still in play! LIVE. FIT. GOAL. @Marlon @declanrice @westonmckennie @Diplo<\/p> <a target=\"_blank\" title=\"\u266c original sound - CelsiusOfficial\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7633433021898787597?refer=embed\">\u266c original sound &#8211; CelsiusOfficial<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Declan Rice is coming off a career-defining 2024-25 season, winning Arsenal&#8217;s Player of the Season award and becoming the first player in history to score two direct free kicks in a Champions League knockout match, both against Real Madrid. Celsius named him a global brand ambassador in May 2025, making this campaign a natural extension of that relationship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Weston McKennie recently signed a contract extension with Juventus through 2030 and was named to the 2025-26 Serie A Team of the Season. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hirving Lozano, nicknamed &#8220;El Chucky,&#8221; appears in the campaign amid a high-profile club standoff, having not played a competitive match since November 2025 following his fallout with San Diego FC, putting his Mexico World Cup call-up in serious doubt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diplo brings strong World Cup credentials to the campaign. He produced the official 2018 FIFA World Cup anthem &#8220;Live It Up&#8221; and is a self-proclaimed soccer fan and minority owner of Phoenix Rising FC. Beyond this campaign, the DJ&#8217;s Diplo&#8217;s Run Club series is now active across 10 U.S. cities in 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, brands looking to ride the World Cup wave are doing so creatively, just as <a href=\"https:\/\/bookingagentinfo.com\/news\/j-balvin-and-travis-barker-partner-with-coca-cola-on-new-world-cup-anthem\/\" target=\"_blank\" rel=\"noreferrer noopener\">J Balvin and Travis Barker partnered with Coca-Cola on a new World Cup anthem<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/rauw-alejandro-stars-in-buchanans-fifa-world-cup-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rauw Alejandro starred in Buchanan&#8217;s FIFA World Cup 2026 campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Celsius has previously partnered with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jake-paul\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jake Paul<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/david-dobrik\/endorsements\/\">David Dobrik<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/flo-rida\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flo Rida<\/a> (2014\u20132018), <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/shaun-white\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shaun White<\/a>, and racing drivers on the F1 and NASCAR circuits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand has held an MLS partnership since 2023, including with Inter Miami, and recently signed French Real Madrid midfielder <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/eduardo-camavinga\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eduardo Camavinga<\/a> as part of its expanded soccer push. It has also been named the official energy drink of Baller League USA, putting it directly in front of Gen Z audiences on social and through livestreams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a masterclass in unofficial World Cup marketing. Celsius built real tournament-level presence (nine match activations, athlete partnerships, a live charity event) without spending on official FIFA rights. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The mix of talent is intentional: a DJ for culture, a decorated Premier League midfielder for credibility, a USMNT star for the home audience, and a Mexican icon (however complicated his situation right now) for Latin fanbase reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Hirving Lozano angle is particularly interesting. He hasn&#8217;t played competitively in months and may not even make Mexico&#8217;s World Cup squad, yet Celsius chose him for a World Cup campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s either very bold or a sign the deal was locked in before his situation fully unraveled, either way, it&#8217;s the kind of off-pitch moment that keeps his name in headlines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could &#8220;The Surge&#8221; set a new template for how lifestyle brands, rather than traditional sports sponsors, activate around mega-tournaments? With Celsius now signing athletes from the Premier League, Serie A, MLS, and Liga MX, is this the beginning of a true global sports marketing strategy?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celsius is going all-in on soccer this summer. The energy drink brand dropped &#8220;The Surge,&#8221; a 30-second campaign spot timed to the 2026 FIFA World Cup, featuring DJ Diplo, USMNT midfielder Weston McKennie, Arsenal&#8217;s Declan Rice, and Mexican winger Hirving Lozano. The spot, produced by Quiet Half, opens with a foosball match that escalates into [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,26,15],"tags":[],"class_list":["post-41890","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diplo, Weston McKennie, Declan Rice &amp; Hirving Lozano Star in Celsius World Cup Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/diplo-weston-mckennie-declan-rice-hirving-lozano-star-in-celsius-world-cup-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diplo, Weston McKennie, Declan Rice &amp; Hirving Lozano Star in Celsius World Cup Campaign\" \/>\n<meta property=\"og:description\" content=\"Celsius is going all-in on soccer this summer. The energy drink brand dropped &#8220;The Surge,&#8221; a 30-second campaign spot timed to the 2026 FIFA World Cup, featuring DJ Diplo, USMNT midfielder Weston McKennie, Arsenal&#8217;s Declan Rice, and Mexican winger Hirving Lozano. The spot, produced by Quiet Half, opens with a foosball match that escalates into [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/diplo-weston-mckennie-declan-rice-hirving-lozano-star-in-celsius-world-cup-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-28T19:16:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T19:19:16+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Diplo, Weston McKennie, Declan Rice &amp; Hirving Lozano Star in Celsius World Cup Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/diplo-weston-mckennie-declan-rice-hirving-lozano-star-in-celsius-world-cup-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Diplo, Weston McKennie, Declan Rice &amp; Hirving Lozano Star in Celsius World Cup Campaign","og_description":"Celsius is going all-in on soccer this summer. The energy drink brand dropped &#8220;The Surge,&#8221; a 30-second campaign spot timed to the 2026 FIFA World Cup, featuring DJ Diplo, USMNT midfielder Weston McKennie, Arsenal&#8217;s Declan Rice, and Mexican winger Hirving Lozano. The spot, produced by Quiet Half, opens with a foosball match that escalates into [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/diplo-weston-mckennie-declan-rice-hirving-lozano-star-in-celsius-world-cup-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-28T19:16:54+00:00","article_modified_time":"2026-04-28T19:19:16+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/diplo-weston-mckennie-declan-rice-hirving-lozano-star-in-celsius-world-cup-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/diplo-weston-mckennie-declan-rice-hirving-lozano-star-in-celsius-world-cup-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Diplo, Weston McKennie, Declan Rice &amp; 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