{"id":41880,"date":"2026-04-28T17:16:54","date_gmt":"2026-04-28T17:16:54","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41880"},"modified":"2026-07-21T10:20:02","modified_gmt":"2026-07-21T10:20:02","slug":"ja-morant-teams-up-with-nike-to-unveil-ja-4-signature-shoe","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/ja-morant-teams-up-with-nike-to-unveil-ja-4-signature-shoe\/","title":{"rendered":"Ja Morant Teams Up With Nike To Unveil Ja 4 Signature Shoe"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tired of early internet leaks ruining the surprise, Ja Morant took matters into his own hands. The Memphis Grizzlies superstar bypassed a traditional press release from Nike and dropped the first official look at the Nike Ja 4 directly on Instagram and X. The post racked up over 125,000 likes within the first hour.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"qme\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/nikebasketball?ref_src=twsrc%5Etfw\">@nikebasketball<\/a> \ud83d\ude0e <a href=\"https:\/\/t.co\/j7L4E7gXDP\">pic.twitter.com\/j7L4E7gXDP<\/a><\/p>&mdash; Ja Morant (@JaMorant) <a href=\"https:\/\/twitter.com\/JaMorant\/status\/2047711225958601206?ref_src=twsrc%5Etfw\">April 24, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Ja 4 carries over familiar DNA from its predecessor. a J-shaped Swoosh alongside a triangular stability wing to spell out his first name. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Early information also indicates the shoe will feature Cushlon 3.0 foam combined with a ZoomX drop-in insole. The upper moves away from the Ja 3&#8217;s heavy logo treatment, swapping it for a striking 3D diamond texture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is just the latest chapter in Morant&#8217;s long-running partnership with the Swoosh. He signed his biggest brand deal with Nike in 2019 and launched his first signature shoe, the Ja 1, on Christmas Day 2022. Beyond Nike, Morant&#8217;s endorsement portfolio includes Beats by Dre and Powerade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/aj-lawson-teams-up-with-canadian-turkey-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">AJ Lawson recently linked up with Canadian Turkey<\/a> for a brand play of his own, Morant&#8217;s Nike deals show how NBA athletes are increasingly driving the terms of their own partnerships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike&#8217;s current basketball signature roster includes <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lebron-james\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">LeBron James<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kevin-durant\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin Durant<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/giannis-antetokounmpo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Giannis Antetokounmpo<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/paul-george\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paul George<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/devin-booker\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Devin Booker<\/a>, and Morant is increasingly at the top of that list. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While LeBron James and Kevin Durant have arguably been carrying Nike Basketball for the last half-decade, Ja Morant is showing that he&#8217;s next to carry the torch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As seen with <a href=\"https:\/\/bookingagentinfo.com\/news\/stephen-curry-luka-doncic-sga-star-in-googles-search-campaign-for-nba-playoffs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stephen Curry, Luka Don\u010di\u0107, and SGA starring in Google&#8217;s NBA Playoffs campaign<\/a>, star athletes are anchoring major brand moments, and the Ja 4 reveal fits squarely in that playbook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the court, Morant is gearing up for a fresh start in the 2026\u201327 NBA season with the Grizzlies, and his signature footwear line remains one of the most talked-about in all of Nike Basketball.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ja Morant taking the Ja 4 reveal into his own hands says a lot about where athlete-brand power sits in 2026. He didn&#8217;t wait for a Nike press event, he dropped it himself and broke the internet on his own terms. That&#8217;s not just confidence; that&#8217;s a star who knows his leverage. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike clearly trusts him with the narrative, and the Ja 4&#8217;s bold, cleat-like design signals that they&#8217;re swinging for something bigger with this generation of the shoe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first-ever high-top in the Ja line is also a big deal, it opens the door to a whole new consumer: the lockdown-focused player who wants premium support without sacrificing the Ja brand&#8217;s edge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Ja Morant bypassing Nike&#8217;s traditional PR machine set a new standard for how athletes reveal signature products? How does this release reshape Morant&#8217;s image heading into a critical comeback season with the Grizzlies? Is the soccer-boot-inspired aesthetic a bold evolution or a risk that could alienate basketball-first consumers?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tired of early internet leaks ruining the surprise, Ja Morant took matters into his own hands. The Memphis Grizzlies superstar bypassed a traditional press release from Nike and dropped the first official look at the Nike Ja 4 directly on Instagram and X. The post racked up over 125,000 likes within the first hour. The [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,24,15],"tags":[],"class_list":["post-41880","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-fashion","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ja Morant Teams Up With Nike To Unveil Ja 4 Signature Shoe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/ja-morant-teams-up-with-nike-to-unveil-ja-4-signature-shoe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ja Morant Teams Up With Nike To Unveil Ja 4 Signature Shoe\" \/>\n<meta property=\"og:description\" content=\"Tired of early internet leaks ruining the surprise, Ja Morant took matters into his own hands. The Memphis Grizzlies superstar bypassed a traditional press release from Nike and dropped the first official look at the Nike Ja 4 directly on Instagram and X. The post racked up over 125,000 likes within the first hour. The [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/ja-morant-teams-up-with-nike-to-unveil-ja-4-signature-shoe\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-28T17:16:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-21T10:20:02+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ja Morant Teams Up With Nike To Unveil Ja 4 Signature Shoe","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/ja-morant-teams-up-with-nike-to-unveil-ja-4-signature-shoe\/","og_locale":"en_US","og_type":"article","og_title":"Ja Morant Teams Up With Nike To Unveil Ja 4 Signature Shoe","og_description":"Tired of early internet leaks ruining the surprise, Ja Morant took matters into his own hands. The Memphis Grizzlies superstar bypassed a traditional press release from Nike and dropped the first official look at the Nike Ja 4 directly on Instagram and X. The post racked up over 125,000 likes within the first hour. The [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/ja-morant-teams-up-with-nike-to-unveil-ja-4-signature-shoe\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-04-28T17:16:54+00:00","article_modified_time":"2026-07-21T10:20:02+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/ja-morant-teams-up-with-nike-to-unveil-ja-4-signature-shoe\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/ja-morant-teams-up-with-nike-to-unveil-ja-4-signature-shoe\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Ja Morant Teams Up With Nike To Unveil Ja 4 Signature Shoe","datePublished":"2026-04-28T17:16:54+00:00","dateModified":"2026-07-21T10:20:02+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/ja-morant-teams-up-with-nike-to-unveil-ja-4-signature-shoe\/"},"wordCount":537,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Basketball","Campaigns","Endorsement Deals","Fashion","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/ja-morant-teams-up-with-nike-to-unveil-ja-4-signature-shoe\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/ja-morant-teams-up-with-nike-to-unveil-ja-4-signature-shoe\/","url":"https:\/\/bookingagentinfo.com\/news\/ja-morant-teams-up-with-nike-to-unveil-ja-4-signature-shoe\/","name":"Ja Morant Teams Up With Nike To Unveil Ja 4 Signature Shoe","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-04-28T17:16:54+00:00","dateModified":"2026-07-21T10:20:02+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/ja-morant-teams-up-with-nike-to-unveil-ja-4-signature-shoe\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/ja-morant-teams-up-with-nike-to-unveil-ja-4-signature-shoe\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/ja-morant-teams-up-with-nike-to-unveil-ja-4-signature-shoe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Ja Morant Teams Up With Nike To Unveil Ja 4 Signature Shoe"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=41880"}],"version-history":[{"count":3,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41880\/revisions"}],"predecessor-version":[{"id":41886,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/41880\/revisions\/41886"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=41880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=41880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=41880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}