{"id":41849,"date":"2026-04-28T09:07:50","date_gmt":"2026-04-28T09:07:50","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=41849"},"modified":"2026-04-30T11:31:24","modified_gmt":"2026-04-30T11:31:24","slug":"kelsey-plum-named-brand-ambassador-for-makers-mark","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/kelsey-plum-named-brand-ambassador-for-makers-mark\/","title":{"rendered":"Kelsey Plum Named Brand Ambassador For Maker\u2019s Mark"},"content":{"rendered":"\n

Kelsey Plum is Maker’s Mark’s newest brand ambassador. The newly announced partnership pairs the two-time WNBA champion with the Kentucky bourbon brand for a lifestyle-driven campaign centered on craft and what the brand calls an “unreasonable” attention to detail, a nod to its signature “Perfectly Unreasonable” global campaign.<\/p>\n\n\n\n

For Maker’s Mark, the move is part of a growing sports playbook. In November 2024, the brand co-created a limited-edition “Bam & Marilyn’s 1 of 1 Blend” with NBA All-Star Bam Adebayo. <\/p>\n\n\n\n

Then in December 2025, it locked in a multi-year deal as the first official spirits partner of Unrivaled, the player-owned women’s basketball league where Plum competed for Phantom BC in the 2026 season.<\/p>\n\n\n\n

For Plum, it adds a premium spirits chapter to an endorsement portfolio that already spans finance, fashion, and lifestyle. She previously signed with GSTQ in 2022, became Zip’s first-ever brand ambassador in June 2024, and launched a signature cigar line with Kingmakers that same year.<\/p>\n\n\n\n

In March 2026, Kelsey Plum partnered with Talk2Me to launch An \u201cAI Twin\u201d Of herself<\/a>, adding to her growing off-court ventures. <\/p>\n\n\n\n

The Maker’s Mark deal lands just weeks after the Los Angeles Sparks re-signed her, a four-time All-Star and two-time Olympic gold medalist, for the 2026 WNBA season. <\/p>\n\n\n\n

Brands are increasingly investing in women’s basketball talent just like the way Tampax did with Olivia Miles<\/a>, treating athletes as full lifestyle partners, not just sports sponsorships.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

This deal isn’t just a celebrity slapping a label on a bourbon bottle. Maker’s Mark has been quietly building one of the most intentional sports strategies in the spirits space: Bam Adebayo, Unrivaled, and now Kelsey Plum. Each move signals a clear direction: premium bourbon meets athlete culture.<\/p>\n\n\n\n

For Plum specifically, the “craft and detail” angle of the campaign fits her brand identity naturally. She’s not just a dunker, she’s a builder. Cigars, AI, finance, fashion and now bourbon. She’s assembling an endorsement portfolio that positions her as a luxury lifestyle figure well beyond the court.<\/p>\n\n\n\n

Does Maker’s Mark’s focus on women’s basketball athletes give it a long-term edge over other bourbon brands still chasing traditional male-sport sponsorships? With Kelsey Plum active in Unrivaled. a league Maker’s Mark already sponsors, could this deal evolve into something more integrated than a standard ambassadorship?<\/p>\n","protected":false},"excerpt":{"rendered":"

Kelsey Plum is Maker’s Mark’s newest brand ambassador. The newly announced partnership pairs the two-time WNBA champion with the Kentucky bourbon brand for a lifestyle-driven campaign centered on craft and what the brand calls an “unreasonable” attention to detail, a nod to its signature “Perfectly Unreasonable” global campaign. For Maker’s Mark, the move is part […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,12,11,15],"tags":[45],"class_list":["post-41849","post","type-post","status-publish","format-standard","hentry","category-basketball","category-brand-ambassador","category-endorsements","category-sports","tag-wnba"],"acf":[],"yoast_head":"\nKelsey Plum Named Brand Ambassador For Maker\u2019s Mark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/kelsey-plum-named-brand-ambassador-for-makers-mark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kelsey Plum Named Brand Ambassador For Maker\u2019s Mark\" \/>\n<meta property=\"og:description\" content=\"Kelsey Plum is Maker’s Mark’s newest brand ambassador. 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